sweetgreen Launches ‘Sweetpass,’ a New Loyalty Program That Rewards Customers With Free sweetgreen

Rhea-AI Summary

Sweetgreen has launched a new loyalty program named Sweetpass, offering both free and paid membership tiers to enhance customer engagement. The Sweetpass program allows members to earn rewards through personalized challenges, while the paid tier, Sweetpass+, costs $10 per month and offers benefits like $3 off daily orders and priority support. The initiative follows successful trials earlier and aims to provide a tailored experience for its customers. In addition, Sweetgreen is debuting an online merchandise store, The Market, featuring exclusive apparel and accessories. The program emphasizes sustainability by allowing Sweetpass+ members to participate in selecting a carbon reduction partner for annual donations.

Positive

• Launch of Sweetpass loyalty program to enhance customer engagement.
• Sweetpass+ membership includes attractive benefits like daily discounts and exclusive access.
• Introduction of The Market for exclusive merchandise could drive additional revenue.
• Sustainability initiatives in collaboration with members may enhance brand reputation.

Negative

• None.

The new program offers free and paid memberships to earn discounts on menu items and gain exclusive access to brand experiences.

LOS ANGELES--(BUSINESS WIRE)-- Today, sweetgreen (NYSE: SG), the mission-driven restaurant brand serving healthy food at scale, announced the launch of Sweetpass, its first loyalty program in two years. Developed as a two-tiered model, customers can choose which membership level works best for them, for a personalized experience that rewards them with free sweetgreen and more.

The new program offers free and paid memberships to earn discounts on menu items and gain exclusive access to brand experiences. (Photo: Business Wire)

Over the last year, sweetgreen tested various loyalty initiatives with their customers and found they wanted new ways to earn menu discounts, as well as access to lifestyle-driven experiences with the brand. These learnings shaped the program launching nationwide today, which offers personalized benefits through Sweetpass or Sweetpass+.

• Sweetpass is sweetgreen’s free loyalty program that offers customers the ability to earn sweetgreen by opting in to personalized “challenges” as well as access to new menu items and limited edition merch drops that will be exclusively available to sweetpass members.
• Sweetpass+ is a $10 per month membership that rewards loyalists with $3 off daily sweetgreen orders, priority sweetgreen support, delivery perks, premier access to merch drops, and exclusive sweetgreen experiences. Sweetgreen ran a pilot of this program in January 2022 and based on strong customer demand and feedback, they are officially making it part of the program.

As a lifestyle component to the program, sweetgreen is also launching its new online merch store called “The Market,” debuting apparel, accessories and gear. Sweetgreen will release its first collection in a series of weekly drops, with a new item joining The Market each week. As a perk for signing up to Sweetpass, members will get first access to shop the collection before it releases to the public next month.

With sustainability in mind, Sweetpass+ members will also be given the opportunity to redeem a Friends of Earth perk, inviting them to help select a carbon reduction partner. At the end of the year, sweetgreen will take into account these submissions when choosing an organization to donate to. Earlier this month, the brand released its first-ever Impact Report, showing progress towards reaching its carbon neutrality goal by 2027.

“This next phase of loyalty is an exciting result from years of testing, iterating and listening to our customers, leading to a personalized program that further enhances their sweetgreen experience,” says sweetgreen Co-Founder and CEO, Jonathan Neman. “With Sweetpass, customers can more frequently access delicious, craveable food that feels good and fuels a healthy lifestyle.”

Customers will be able to access Sweetpass and Sweetpass+ through a dedicated section in the sweetgreen app and through sweetgreen’s website, where rewards can be redeemed upon checkout when applicable. Customers can also stay up to date on Sweetpass exclusive menu releases, drops and collaborations taking place throughout the year through the app, website and Instagram.

About sweetgreen: Sweetgreen (NYSE: SG) passionately believes that real food should be convenient and accessible to everyone. Every day their team members create plant-forward, seasonal, and earth-friendly meals from fresh ingredients and produce that prioritizes organic, regenerative, and local sourcing. Sweetgreen strongly believes in harnessing the power of technology to enhance the customer experience to meet their customers where they are. Sweetgreen’s strong food ethos and investment in local communities have enabled them to grow into a national brand with a mission to build healthier communities by connecting people to real food. To learn more about sweetgreen and its menu, visit www.sweetgreen.com. Follow sweetgreen on Instagram, Facebook and Twitter @sweetgreen.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230424005248/en/

sweetgreen Contact, Media:

Jenny Seltzer

press@sweetgreen.com

sweetgreen Contact, Investor Relations:

Rebecca Nounou

ir@sweetgreen.com

Source: sweetgreen

FAQ

What is Sweetpass from Sweetgreen (SG)?

Sweetpass is Sweetgreen's new loyalty program that offers personalized rewards through free and paid membership options.

What benefits does Sweetpass+ offer?

Sweetpass+ costs $10 per month and provides $3 off daily orders, priority support, and exclusive access to merchandise.

When was the Sweetpass program launched by Sweetgreen (SG)?

The Sweetpass program was launched on April 24, 2023.

What is The Market in relation to Sweetgreen (SG)?

The Market is Sweetgreen's new online store featuring exclusive apparel and accessories for Sweetpass members.

How does Sweetgreen (SG) plan to address sustainability in its Sweetpass program?

Sweetpass+ members can help select a carbon reduction partner for annual donations, aligning with Sweetgreen's sustainability goals.