Sweetgreen Introduces the First-Ever Seasonal Version of the Harvest Bowl
Sweetgreen (NYSE: SG) has unveiled its new fall menu featuring air-fried Maple Glazed Brussels Sprouts. The lineup includes the Autumn Harvest Bowl, a seasonal twist on their popular Harvest Bowl, along with two new items: Maple Glazed Brussels + Chicken protein plate and Maple Glazed Brussels + Sweet Potatoes side.
The Autumn Harvest Bowl combines roasted sweet potatoes, crispy apples, goat cheese, blackened chicken, and wild rice with the new Brussels sprouts. Sweetgreen sources ingredients locally when possible, partnering with farms like Dynasty Farms in California, which uses sustainable practices. The fall menu will be available at participating locations from September 17, 2024, until the end of the season.
Sweetgreen (NYSE: SG) ha svelato il suo nuovo menù autunnale, che include cavoletti di Bruxelles glassati all'acero cotti ad aria. Il menù comprende il Bowle Autunnale, una variante stagionale del loro popolare Harvest Bowl, insieme a due nuovi piatti: piatto di cavoletti di Bruxelles glassati all'acero + pollo e contorno di cavoletti di Bruxelles glassati all'acero + patate dolci.
Il Bowle Autunnale combina patate dolci arrostite, mele croccanti, formaggio di capra, pollo bruciato e riso selvatico con i nuovi cavoletti di Bruxelles. Sweetgreen acquista ingredienti a livello locale quando possibile, collaborando con fattorie come Dynasty Farms in California, che utilizza pratiche sostenibili. Il menù autunnale sarà disponibile nei punti vendita partecipanti dal 17 settembre 2024 fino alla fine della stagione.
Sweetgreen (NYSE: SG) ha revelado su nuevo menú de otoño que incluye col de Bruselas glaseada con jarabe de arce frita al aire. La selección incluye el tazón de cosecha de otoño, una variante estacional de su popular tazón de cosecha, junto con dos nuevos elementos: plato de col de Bruselas glaseada con jarabe de arce + pollo y guarnición de col de Bruselas glaseada con jarabe de arce + batatas.
El tazón de cosecha de otoño combina batatas asadas, manzanas crujientes, queso de cabra, pollo a la parrilla y arroz silvestre con las nuevas coles de Bruselas. Sweetgreen obtiene ingredientes de origen local siempre que es posible, asociándose con granjas como Dynasty Farms en California, que utiliza prácticas sostenibles. El menú de otoño estará disponible en los locales participantes desde el 17 de septiembre de 2024 hasta el final de la temporada.
Sweetgreen (NYSE: SG)는 새로운 가을 메뉴를 선보였습니다. 메이플 글레이즈드 브뤼셀 스프라우트가 포함되어 있습니다. 메뉴에는 인기 있는 하베스트 보울의 계절적 변형인 가을 수확 보울과 함께 메이플 글레이즈드 브뤼셀 스프라우트 + 치킨 단백질 접시, 메이플 글레이즈드 브뤼셀 스프라우트 + 고구마 사이드라는 두 가지 새로운 항목이 포함되어 있습니다.
가을 수확 보울은 구운 고구마, 바삭한 사과, 염소 치즈, 그릴에 구운 치킨, 야생 쌀과 새롭게 추가된 브뤼셀 스프라우트를 조합합니다. Sweetgreen은 가능할 경우 지역에서 재료를 조달하며, 지속 가능한 방법을 사용하는 캘리포니아의 다이너스티 농장과 같은 농장과 협력합니다. 가을 메뉴는 2024년 9월 17일부터 시즌이 끝날 때까지 참여 매장에서 이용할 수 있습니다.
Sweetgreen (NYSE: SG) a dévoilé son nouveau menu d'automne comprenant des choux de Bruxelles caramélisés à l'érable cuits à l'air. La sélection inclut le Bol de Récolte Automnal, une variante saisonnière de leur populaire Bol de Récolte, ainsi que deux nouveaux plats : plat de choux de Bruxelles caramélisés à l'érable + poulet et accompagnement de choux de Bruxelles caramélisés à l'érable + patates douces.
Le Bol de Récolte Automnal combine des patates douces rôties, des pommes croquantes, du fromage de chèvre, du poulet grillé et du riz sauvage avec les nouveaux choux de Bruxelles. Sweetgreen s'approvisionne en ingrédients localement lorsqu'il est possible, en s'associant avec des fermes comme Dynasty Farms en Californie, qui utilise des pratiques durables. Le menu d'automne sera disponible dans les lieux participants à partir du 17 septembre 2024 jusqu'à la fin de la saison.
Sweetgreen (NYSE: SG) hat sein neues Herbstmenü vorgestellt, das luftgebackene, ahornsirup-glasierte Rosenkohl umfasst. Die Auswahl beinhaltet die Herbsternte-Schüssel, eine saisonale Abwandlung ihrer beliebten Ernte-Schüssel, sowie zwei neue Gerichte: ahornsirup-glasierte Rosenkohl + Hähnchen-Proteinplatte und ahornsirup-glasierte Rosenkohl + Süßkartoffeln als Beilage.
Die Herbsternte-Schüssel kombiniert geröstete Süßkartoffeln, knusprige Äpfel, Ziegenkäse, schwarzgebratenes Hähnchen und Wildreis mit den neuen Rosenkohl. Sweetgreen bezieht die Zutaten lokal, wenn möglich, und arbeitet mit Farmen wie Dynasty Farms in Kalifornien zusammen, die nachhaltige Praktiken nutzen. Das Herbstmenü wird ab dem 17. September 2024 bis zum Ende der Saison an teilnehmenden Standorten erhältlich sein.
- Introduction of new seasonal menu items, potentially driving customer interest and sales
- Collaboration with sustainable, local farms for ingredient sourcing, enhancing brand image
- Expansion of product lineup with protein plates and sides, possibly increasing average order value
- -time availability of new menu items may not have long-term impact on revenue
Insights
Sweetgreen's introduction of seasonal menu items, particularly the Autumn Harvest Bowl featuring Maple Glazed Brussels Sprouts, represents a strategic move to capitalize on seasonal trends and consumer preferences. This -time offering could potentially drive short-term sales and increase customer engagement.
The company's focus on locally sourced ingredients and partnerships with family-owned farms aligns with the growing consumer demand for sustainable and transparent food sourcing. This approach may enhance brand loyalty and appeal to health-conscious consumers, potentially leading to increased customer retention and positive word-of-mouth marketing.
However, the impact on Sweetgreen's overall financial performance may be , as seasonal menu changes are common in the restaurant industry. Investors should monitor customer reception and sales data during this period to gauge the success of this strategy and its potential for future seasonal offerings.
While the introduction of seasonal menu items is a common practice in the restaurant industry, Sweetgreen's approach deserves attention. The company's focus on its best-selling Harvest Bowl, with over
This -time offering could potentially increase average ticket size and drive foot traffic, which may positively impact same-store sales - a key metric for restaurant stocks. However, investors should be cautious about overestimating the financial impact, as seasonal promotions typically have a short-term effect on revenue.
The partnership with local farms like Dynasty Farms may help mitigate supply chain risks and potentially stabilize costs, which is important in the current inflationary environment. Overall, while this news is positive for brand positioning, its direct impact on Sweetgreen's financial performance and stock price is likely to be modest.
For a limited time, Sweetgreen’s #1 menu item features air-fried Maple Glazed Brussels Sprouts in the new Autumn Harvest Bowl
For a limited time, Sweetgreen’s #1 menu item features air-fried Maple Glazed Brussels Sprouts in the new Autumn Harvest Bowl. (Photo: Business Wire)
With over 30 million Harvest Bowls sold since its introduction in 2014, Sweetgreen fans have made this menu item a classic. Now, Sweetgreen is introducing a second take on the fan-favorite entree with the new Autumn Harvest Bowl, available for a limited time only. Featuring bold and classic flavors like roasted sweet potatoes, crispy apples, creamy goat cheese, blackened chicken and warm wild rice, the Autumn Harvest Bowl takes things up a notch with the addition of Maple Glazed Brussels Sprouts for a seasonal twist. Tossed in extra virgin olive oil and a blend of spices, Sweetgreen’s new
In addition to a fresh take on a classic, Sweetgreen’s fall menu introduces two new menu items featuring new Maple Glazed Brussels Sprouts. Adding to its lineup of protein plates, the Maple Glazed Brussels + Chicken offers a protein-packed plate featuring blackened chicken, warm wild rice, Maple Glazed Brussels Sprouts, warm roasted sweet potatoes, and crispy onions, with a side of Sweetgreen’s housemade hot honey mustard. Sweetgreen is also bringing a brand new side to the menu, Maple Glazed Brussels + Sweet Potatoes, to complement any Sweetgreen order.
“Our seasonal menus are all about celebrating the flavors and ingredients our fans love during this time of year,” said Michael Kotick, VP and Head of Marketing at Sweetgreen. “This season, we wanted to highlight the comforting tastes of fall ingredients at peak freshness, while also playing on our most loved bowl. With the addition of Maple Glazed Brussels Sprouts made the Sweetgreen way—air-fried and caramelized to perfection—we can’t wait for our guests to try this new version of a Sweetgreen classic!”
Sweetgreen takes pride in sourcing locally and regionally whenever possible, partnering with family-owned farms across the country to supply the hero ingredient for the fall seasonal menu. Guests visiting their local Sweetgreen can enjoy
“Before we became partners with Sweetgreen, we were longtime fans of the brand,” said Wils Johnson, General Manager, Dynasty Farms. “Sweetgreen has a history of supporting our farms, helping expand our organic kale program since 2021 and being the first customer of our regional
The fall menu will be available at participating Sweetgreen locations nationwide beginning September 17, 2024, and will remain available until the end of the season. Guests can order in-store, online, or through the Sweetgreen app for pickup or delivery.
About Sweetgreen: Sweetgreen (NYSE: SG) is on a mission to build healthier communities by connecting people to real food. Sweetgreen sources the best quality ingredients from farmers and suppliers they trust to cook food from scratch that is both delicious and nourishing. They plant roots in each community by building a transparent supply chain, investing in local farmers and growers, and enhancing the total experience with innovative technology. Since opening its first 560-square-foot location in 2007, Sweetgreen has scaled to over 230 locations across
To learn more about Sweetgreen, its menu, and its loyalty program, visit www.Sweetgreen.com. Follow @Sweetgreen on Instagram, Facebook and X.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240917097365/en/
Sweetgreen Contact, Media:
Jenny Seltzer
press@sweetgreen.com
Sweetgreen Contact, Investor Relations:
Rebecca Nounou
ir@sweetgreen.com
Source: Sweetgreen
FAQ
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