Comscore Reports TV Viewing Engagement for Week Ending February 28, 2021

Rhea-AI Summary

Comscore (Nasdaq: SCOR) reported the top broadcast and cable television programs for viewer engagement for the week ending February 28, 2021. Spanish-language programming dominated the broadcast chart, with CBS capturing multiple slots mostly filled by legal dramas. AMC's "The Walking Dead" returned to secure the #2 position on cable, showing strong viewer interest after its hiatus. The Stickiness Index, which measures viewer engagement, highlighted these trends, emphasizing the significant audience retention for these telecasts.

Positive

• Spanish-language programming dominated the top 5 broadcast slots, indicating strong viewer engagement.
• CBS secured multiple slots on the broadcast chart, showcasing the network's popularity.
• AMC's "The Walking Dead" returned to the #2 position on cable, illustrating strong viewer anticipation.

Negative

• None.

RESTON, Va., March 12, 2021 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending February 28, 2021.

"Once again, Spanish-language programming is a huge hit among audiences, sweeping the top 5 spots on the broadcast chart," said Paul Dergarabedian, Senior Media Analyst, Comscore. "CBS secured the most broadcast slots over the other networks, all of which were legal and procedural dramas. On cable, AMC's "The Walking Dead" returned from a mid-season hiatus to capture the #2 spot, signaling that fans of the show were looking forward to its return after what initially was thought to be the season finale in October 2020."

TOP VIEWER ENGAGEMENT: BROADCAST TELECASTS (Week Ending February 28, 2021)
RANK	STICKINESS INDEX	RATING RANK	TELECAST	NETWORK	DAY
1	154	158	Enamorándonos	UNIMAS	2/25/2021
2	151	99	Dulce ambición	UNIV	2/25/2021
3	149	85	Vencer el desamor	UNIV	2/25/2021
4	141	134	Buscando a Frida	TELMUN	2/25/2021
5	137	105	¿Te acuerdas de mí?	UNIV	2/25/2021
6	136	21	9-1-1	FOX	2/22/2021
7	135	32	9-1-1: Lone Star	FOX	2/22/2021
8	134	8	NCIS: Los Angeles	CBS	2/28/2021
9	133	4	American Idol	ABC	2/28/2021
10	133	10	NCIS: New Orleans	CBS	2/28/2021
11	132	26	Bull	CBS	2/22/2021
12	132	131	La suerte de Loli	TELMUN	2/25/2021
13	132	17	This Is Us	NBC	2/23/2021
14	131	121	Aquí y ahora	UNIV	2/28/2021
15	130	16	The Bachelor	ABC	2/22/2021
16	129	28	Blue Bloods	CBS	2/26/2021
17	129	14	The Chase	ABC	2/25/2021
18	128	33	Law & Order: Special Victims Unit	NBC	2/25/2021
19	127	6	Celebrity Wheel of Fortune	ABC	2/25/2021
20	127	12	FBI	CBS	2/23/2021

[CBS is owned by ViacomCBS; NBC and Telemundo are owned by NBCUniversal; UniMas and Univision are owned by Univision Communications; FOX is owned by the Fox Corporation; ABC is owned by the Walt Disney Company.]

 

TOP VIEWER ENGAGEMENT: CABLE TELECASTS (Week Ending February 28, 2021)
RANK	STICKINESS INDEX	RATING RANK	TELECAST	NETWORK	DAY
1	156	32	It Was Always You	HALL	2/27/2021
2	148	91	The Walking Dead	AMC	2/28/2021
3	148	139	Tyler Perry's Sistas	BET	2/24/2021
4	144	54	90 Day Fiance	TLC	2/28/2021
5	142	46	When Calls the Heart	HALL	2/28/2021
6	139	133	Girl in the Basement	LIFE	2/27/2021
7	139	50	The Curse of Oak Island	HST	2/23/2021
8	136	884	La Rosa de Guadalupe	GALA	2/27/2021
9	135	202	Married at First Sight	LIFE	2/24/2021
10	134	138	The Real Housewives of Atlanta	BRAVO	2/28/2021
11	134	153	Tyler Perry's The Oval	BET	2/23/2021
12	132	92	WWE Monday Night Raw	USA	2/22/2021
13	130	156	The Real Housewives of New Jersey	BRAVO	2/24/2021
14	127	392	VH1 Family Reunion: Love & Hip Hop Edition	VH1	2/22/2021
15	127	496	Brutal Bridesmaids	LMN	2/26/2021
16	126	448	Basketball Wives	VH1	2/23/2021
17	124	242	Street Outlaws	DSC	2/22/2021
18	124	203	The First 48	A&E	2/25/2021
19	123	292	Resident Alien	SYFY	2/24/2021
20	123	49	Home Town	HGTV	2/28/2021

[A&E, History Channel, Lifetime and Lifetime Movie are owned by A&E Networks; American Movie Classics is owned by AMC Networks; BET: Black Entertainment Television and VH1 as owned by ViacomCBS; Hallmark is owned by Crown Media Family Networks; Discovery Channel, HGTV: Home & Garden Television and TLC are owned by Discovery Communications, Inc.; Bravo, Syfy and USA are owned by NBCUniversal; Galavision is owned by the Univision Communications.]

The Stickiness Index is powered by Comscore's TV Essentials and excludes local programming and all premium non-ad-supported channels.

Comscore's TV engagement rating, also known as the Stickiness Index, ranks primetime ad-supported cable and broadcast telecasts by level of viewer engagement, which is determined by comparing the average percentage viewed of each telecast to that of all primetime telecasts with the same duration. Telecasts with the most engaged viewers have a higher Stickiness Index, indicating that more of the audience is tuned in—or engaged—for the duration of the telecast.

With more than a decade of experience measuring television viewership from return path devices across tens of millions of households in all local markets, Comscore is a trusted source for television viewing data. Comscore is also a leader in advanced audiences, which allow the industry to go beyond age and gender to transact on consumer behaviors, interests and lifestyles. This enables TV stations, networks, advertisers, agencies and media companies at both the local and national levels to effectively find and reach their ideal audiences to maximize their revenues.

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more, visit www.comscore.com.

 

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SOURCE Comscore

FAQ

What were the top broadcast shows for viewer engagement on SCOR for the week ending February 28, 2021?

The top broadcast shows included 'Enamorándonos,' 'Dulce ambición,' and 'Vencer el desamor.'

How did CBS perform in viewer engagement for the week ending February 28, 2021?

CBS had multiple shows ranking high in viewer engagement, primarily legal and procedural dramas.

Which cable show had the highest viewer engagement for the week ending February 28, 2021?

The cable show with the highest viewer engagement was 'It Was Always You.'

What is the Stickiness Index used by Comscore?

The Stickiness Index measures viewer engagement by comparing the average percentage viewed of telecasts to all primetime telecasts of the same duration.