Comscore Announces Renewal and Expansion with Gray Television for Local TV Measurement

Rhea-AI Summary

Comscore (NASDAQ: SCOR) has announced a renewal and expansion agreement with Gray Television, allowing Gray to utilize Comscore's measurement services across approximately 19% of US television households. This agreement includes new markets such as West Palm Beach, FL, Memphis, TN, Waco, TX, and Juneau, AK. Comscore's extensive experience in measuring television viewership positions it as a trusted partner for the media industry, recently surpassing 1,000 local television station clients and offering advanced audience insights for enhanced advertising efficacy.

Positive

• Renewal and expansion of agreement with Gray Television enhances market footprint.
• Comscore serves approximately 19% of US television households, expanding its influence.
• More than 1,000 local television station clients signify Comscore's industry trust.
• Leads in advanced audience measurement, improving advertiser targeting capabilities.

Negative

• None.

RESTON, Va., Dec. 7, 2020 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced a renewal and expansion agreement with Gray Television that will see Gray using Comscore's measurement services for the vast majority of its market footprint representing approximately 19 percent of all US television households.

In this new agreement, Comscore adds West Palm Beach, FL; Memphis, TN; Waco, TX; and Juneau, AK to their Gray client market roster.

"Comscore is delighted to renew and expand our long and successful partnership with Gray Television," said Steve Walsh, Executive Vice President, Comscore. "We look forward to continuing to help drive their stations' revenue and profit."

With more than a decade of experience measuring television viewership from return path devices across tens of millions of households in all local markets, Comscore is a trusted source for television viewing data, and recently celebrated achieving more than 1,000 local television station clients. Comscore is also a leader in advanced audiences, which allow the industry to go beyond age and gender to transact on consumer behaviors, interests and lifestyles. This enables TV stations, networks, advertisers, agencies and media companies at both local and national levels to effectively find and reach their ideal audiences to maximize their revenues.

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement.

View original content:http://www.prnewswire.com/news-releases/comscore-announces-renewal-and-expansion-with-gray-television-for-local-tv-measurement-301186882.html

SOURCE Comscore

FAQ

What is the significance of Comscore's renewal agreement with Gray Television?

The renewal allows Comscore to provide measurement services to approximately 19% of US television households, enhancing its market influence.

Which new markets are included in Comscore's agreement with Gray Television?

The new markets include West Palm Beach, FL; Memphis, TN; Waco, TX; and Juneau, AK.

How many local television station clients does Comscore currently have?

Comscore has recently celebrated achieving more than 1,000 local television station clients.

What services does Comscore provide to its media partners?

Comscore provides measurement services for television viewership, enabling better planning, transacting, and evaluation of media.