Wingstop's New Crispy Tenders Are Changing The Flavor Game, With 1M Free Tenders Up For Grabs
Wingstop (NASDAQ: WING) has launched new crispy chicken tenders nationwide, featuring their signature hand sauced-and-tossed preparation in 12 different flavors. To promote this launch, the company is offering 1 million free tenders through their website promotion.
The new product aims to differentiate from competitors by focusing on flavor variety, including options like Hot Honey Rub, OG Hot, and Lemon Pepper. The company is offering a 3-piece tender combo for $9.99, which includes seasoned fries, a drink, and house-made ranch. Additionally, they've introduced a new Flavor Feast bundle at $23.99, featuring 16 boneless wings, 6 crispy tenders, large fries, and three dips.
Wingstop (NASDAQ: WING) ha lanciato nuovi tenders di pollo croccanti a livello nazionale, caratterizzati dalla loro preparazione con salsa artigianale in 12 gusti diversi. Per promuovere questo lancio, l'azienda offre 1 milione di tenders gratuiti tramite una promozione sul loro sito web.
Il nuovo prodotto punta a differenziarsi dai concorrenti concentrandosi sulla varietà di sapori, includendo opzioni come Hot Honey Rub, OG Hot e Lemon Pepper. L'azienda propone un combo di 3 tenders a 9,99 dollari, che include patatine condite, una bevanda e ranch fatto in casa. Inoltre, hanno introdotto un nuovo pacchetto Flavor Feast a 23,99 dollari, che comprende 16 ali disossate, 6 tenders croccanti, patatine grandi e tre salse.
Wingstop (NASDAQ: WING) ha lanzado nuevos tenders de pollo crujientes a nivel nacional, con su preparación característica de salsa hecha a mano en 12 sabores diferentes. Para promover este lanzamiento, la compañía está ofreciendo 1 millón de tenders gratis a través de una promoción en su sitio web.
El nuevo producto busca diferenciarse de los competidores al enfocarse en la variedad de sabores, incluyendo opciones como Hot Honey Rub, OG Hot y Lemon Pepper. La compañía ofrece un combo de 3 tenders por 9.99 dólares, que incluye papas fritas sazonadas, una bebida y ranch hecho en casa. Además, han introducido un nuevo paquete Flavor Feast por 23.99 dólares, que presenta 16 alitas deshuesadas, 6 tenders crujientes, papas grandes y tres salsas.
윙스톱 (NASDAQ: WING)이 전국적으로 바삭한 치킨 텐더를 새롭게 출시했습니다. 이 제품은 12가지 다양한 맛의 수제 소스와 버무린 조리법이 특징입니다. 이 출시를 홍보하기 위해 회사는 웹사이트 프로모션을 통해 100만 개의 무료 텐더를 제공하고 있습니다.
새로운 제품은 핫 허니 러브, OG 핫, 레몬 페퍼와 같은 다양한 맛에 초점을 맞추어 경쟁업체와 차별화하는 것을 목표로 하고 있습니다. 회사는 3조각 텐더 콤보를 9.99달러에 제공하며, 여기에는 양념된 감자튀김, 음료수, 집에서 만든 랜치 드레싱이 포함됩니다. 또한, Flavor Feast 번들을 23.99달러에 새롭게 선보였으며, 16개의 뼈 없는 윙, 6개의 바삭한 텐더, 대형 감자튀김, 3개의 딥이 포함되어 있습니다.
Wingstop (NASDAQ: WING) a lancé de nouveaux tenders de poulet croustillants à l'échelle nationale, avec leur préparation signature enrobée de sauce à la main dans 12 saveurs différentes. Pour promouvoir ce lancement, l'entreprise propose 1 million de tenders gratuits via une promotion sur leur site web.
Le nouveau produit vise à se différencier des concurrents en se concentrant sur la variété des saveurs, y compris des options telles que Hot Honey Rub, OG Hot et Lemon Pepper. L'entreprise propose un combo de 3 tenders pour 9,99 dollars, qui comprend des frites assaisonnées, une boisson et une sauce ranch faite maison. De plus, ils ont introduit un nouveau pack Flavor Feast à 23,99 dollars, comprenant 16 ailes désossées, 6 tenders croustillants, des frites grandes et trois sauces.
Wingstop (NASDAQ: WING) hat landesweit neue knusprige Hähnchentender eingeführt, die in 12 verschiedenen Geschmacksrichtungen mit ihrer charakteristischen Handsoße zubereitet werden. Um diesen Launch zu fördern, bietet das Unternehmen 1 Million kostenlose Tender über eine Promotion auf ihrer Website an.
Das neue Produkt zielt darauf ab, sich von den Wettbewerbern abzuheben, indem es sich auf die Geschmacksvielfalt konzentriert, einschließlich Optionen wie Hot Honey Rub, OG Hot und Lemon Pepper. Das Unternehmen bietet ein 3-teiliges Tender-Combo für 9,99 Dollar an, das gewürzte Pommes, ein Getränk und hausgemachten Ranch-Dressing enthält. Darüber hinaus haben sie ein neues Flavor Feast Bundle für 23,99 Dollar eingeführt, das 16 fleischlose Wings, 6 knusprige Tender, große Pommes und drei Dips umfasst.
- Launch of new product line expanding menu offerings
- Large-scale promotional campaign with 1M free tenders giveaway
- Competitive pricing strategy with $9.99 combo meal
- Product differentiation through 12 unique flavor options
- None.
Insights
This product launch represents a calculated strategic move in Wingstop's growth trajectory, with several key implications for investors:
Market Expansion Strategy: The introduction of crispy tenders directly targets the broader chicken tender market, estimated at over
Digital-First Approach: The promotion's integration with Wingstop's digital platforms (website and app) aligns with their successful digital transformation strategy, which has historically driven higher average order values and improved operational efficiency. Digital orders typically show
Unit Economics: The strategic pricing of the combo at
Customer Acquisition Strategy: The million tender giveaway represents a sophisticated customer acquisition play. Based on industry standards, if
Competitive Differentiation: The emphasis on flavor variety addresses a key market gap, as most competitors offer sauce options. This differentiation strategy has historically been effective for Wingstop, contributing to their industry-leading same-store sales growth.
Operational Considerations: The new product leverages existing sauce infrastructure and preparation processes, minimizing additional operational complexity while maximizing kitchen efficiency - a important factor for maintaining strong restaurant-level margins.
Unlike the plain chicken tenders and strips across the market, Wingstop's new crispy tenders serve as a vehicle for the brand's craft-made sauces – fan-favorite Hot Honey Rub, tried-and-true OG Hot and legendary Lemon Pepper, to name a few. Bringing the flavor in a big way, Wingstop is giving away 1 million tenders for free at Wingstop.com/MillionTenderGiveaway.
"Chicken tenders are everywhere, but let's be honest, no one can do flavor like Wingstop," said Wingstop's Chief Revenue Officer, Mark Christenson. "Our new crispy tenders are hand sauced-and-tossed in our bold flavors, satisfying the cravings of our loyal fans and bringing new guests into Wingstop to experience flavor – our key differentiator."
Knowing fans are craving quality and value, Wingstop's 3-piece tender combo is only
Fans can visit Wingstop.com or the Wingstop app to order for carryout or delivery.
*Go to Wingstop.com/MillionTenderGiveaway for more information. The full terms and conditions are available at WingstopMillionTenderGiveaway.com/Terms-And-Conditions.
About Wingstop
Founded in 1994 and headquartered in
In fiscal year 2024, Wingstop's system-wide sales increased
A key to this business success and consumer fandom stems from The Wingstop Way, which includes a core value system of being Authentic, Entrepreneurial, Service-minded, and Fun. The Wingstop Way extends to the brand's environmental, social and governance platform as Wingstop seeks to provide value to all guests.
In 2024, Wingstop secured a place on Ad Age's 'Hottest Brands' list. The Company also earned a spot as one of QSR Magazine's "Best Brands to Work For" and ranked #14 on Entrepreneur Magazine's 'Franchise 500' as one of the fastest-growing franchises. In 2023, Wingstop earned its "Best Places to Work" certification.
For more information, visit www.wingstop.com or www.wingstop.com/own-a-wingstop and follow @Wingstop on X, Instagram, Facebook, and TikTok. Learn more about Wingstop's involvement in its local communities at www.wingstopcharities.org. Unless specifically noted otherwise, references to our website addresses, the website addresses of third parties or other references to online content in this press release do not constitute incorporation by reference of the information contained on such website and should not be considered part of this release.
Media Contact
Maddie Lupori
Media@wingstop.com
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SOURCE Wingstop Restaurants Inc.
FAQ
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