SPANISH BRDCSTNG SYS A - SBSAA STOCK NEWS

Spanish Broadcasting System, Inc. (SBS) has launched a new digital marketing department, DigIdea Digital Marketing Solutions, aimed at providing comprehensive marketing services. This initiative positions SBS as a full-service provider for advertisers, utilizing its extensive portfolio across various platforms including radio, TV, and online. The service will debut in Los Angeles in October 2022, followed by launches in New York, Puerto Rico, and Florida. SBS leverages 40 years of experience in reaching U.S. Hispanic consumers, enhancing its capabilities in digital advertising.

Spanish Broadcasting System (SBS) has promoted Elisa Torres to the position of Chief Network Officer/EVP of Aire Radio Networks and SBS National, marking her as the first female executive in a chief role at the company. Torres will continue to oversee the largest minority-certified Spanish Language audio network in the U.S. and has been pivotal in achieving significant year-over-year revenue growth. Under her leadership, AIRE Radio Networks now reaches 95% of the U.S. Hispanic audience, thanks to strategic initiatives and innovative marketing solutions.

On May 17, 2022, Spanish Broadcasting System (SBS) (OTC Pink: SBSAA) launched its 2022 virtual newfront, titled Greatness Happens Here, presenting the significance of investing in minority-owned businesses to engage U.S. Hispanic audiences. SBS highlights its reach, serving over 25 million U.S. Hispanics weekly through various platforms including radio, digital, and live music. The event included the announcement of acquiring two new radio stations, enhancing its position as the largest broadcaster in Florida.

Spanish Broadcasting System (SBS) has acquired two FM radio stations in Orlando and Tampa from Cox Radio LLC for $12.5 million, enhancing its position as the largest Hispanic radio platform in Florida. This strategic move aims to strengthen SBS's connection with the Hispanic community, offering unique advertising opportunities and expanding its audience reach. SBS Chairman Raúl Alarcon highlighted the importance of this acquisition in serving audiences and advertisers more effectively in Florida and beyond.

Spanish Broadcasting System, Inc. (SBSAA) announced that the popular morning show "El Show de Omar y Argelia" will now air on Mega 96.3 KXOL in Los Angeles. The show, hosted by Omar Velasco and Argelia Atilano, will broadcast live on weekdays from 6:00 AM to 10:00 AM PT and will also be syndicated nationwide. Since its debut in 2003, the show has built a strong listener base through engaging conversations on social issues, entertainment, and personal experiences. SBSAA aims to enhance its morning lineup with this addition, reflecting its commitment to serving the Hispanic community.

Spanish Broadcasting System (OTC Pink: SBSAA) announced that Albert Rodriguez, its President & COO, has joined the Board of Directors of the Hispanic Marketing Council (HMC). This appointment allows Rodriguez to leverage his extensive experience in Hispanic media to support HMC's strategic goals, promoting Hispanic marketing investment and culture. Rodriguez, known for transformative leadership at SBS, aims to advocate for the influential Latino consumer market. Notable recognitions include being named a Top 40 most powerful radio figure in 2021.

Spanish Broadcasting System (SBS) announced its radio stations in New York and Miami achieved top local billing status in 2021, according to Miller Kaplan. WSKQ-FM Mega 97.9FM ranked first in New York, while WPAT-FM and Miami's WCMQ-FM Zeta 92.3FM followed closely. SBS's success underscores the effectiveness of its content and marketing initiatives, enhancing its appeal to advertisers targeting Latino consumers. The company remains committed to expanding its multimedia platforms, including radio, television, and digital media.

Spanish Broadcasting System (SBS) has announced its acquisition of WPYO(FM) and WSUN(FM) from CXR Radio LLC and COX Radio LLC, serving the Orlando and Tampa radio markets. This acquisition is part of a divestiture trust mandated by the FCC following ownership limitations. SBS aims to enhance its service to Hispanic communities in Central Florida, promoting Hispanic ownership in media. The expansion solidifies SBS as Florida's largest Spanish-language radio platform, expected to close in Q1 2022, pending FCC approval.

Spanish Broadcasting System (SBSAA) launched Salsa 106.3FM (WRAZ-FM) on November 25, 2021, targeting South Florida's Hispanic demographic aged 18-34 and 25-64. The station plays a diverse range of salsa music featuring international stars and aims to cater to the local Hispanic population's preferences. As the second radio station of its kind in the SBS family, it seeks to replicate the success of its sister station in Puerto Rico. SBS executives express confidence that the new format will quickly attract listeners and become a staple in the region.