Spanish Broadcasting System (SBS) announces Dara Kalvort as the VP of Digital Sales and Strategy for the new Pure Play Digital Department, Digidea

Rhea-AI Summary

Spanish Broadcasting System, Inc. (SBS) has appointed Dara Kalvort as the Vice President of Digital Sales and Strategy for its new digital marketing department, Digidea. With over 20 years in the media and sales industry, Kalvort aims to enhance digital marketing solutions for SBS clients, leveraging the growth of the U.S. Hispanic population, which significantly contributes to the nation's demographic expansion. Digidea is set to launch in Q4 2022, promising full-service marketing experiences for clients.

Positive

• Appointment of Dara Kalvort as VP of Digital Sales and Strategy to lead Digidea.
• Digidea aims to capitalize on the significant growth of the U.S. Hispanic population.
• Kalvort brings over 20 years of experience in media and sales.

Negative

• None.

MIAMI, Oct. 12, 2022 /PRNewswire/ -- Spanish Broadcasting System, Inc, (SBS) (OTC Pink: SBSAA), names Dara Kalvort as the VP of Digital Sales and Strategy for the new Pure Play Digital Department, Digidea. Last month, SBS announced its entrance into the world of digital marketing solutions with the launch of its newly created pure-play digital marketing department, DigIdea, Digital Marketing Solutions.

Dara is a 20-year+ media and sales industry veteran – spending the past decade dedicated to helping both media organizations and their clients grow and learn in the world of digital marketing.

"I am beyond grateful for this opportunity to build out the pure play digital department, Digidea Digital Marketing Solutions for Spanish Broadcast Systems. My passion for digital marketing took hold several years ago when I witnessed the tremendous results advertisers garnered. Today, technology continues to become more sophisticated, and we can meet consumers during every part of their ever-changing purchase journey. As I have said for years, technology has changed the way consumers make purchase decisions, and as marketers we have had to adapt to meet consumers where, when, and how they want to be met. This coupled with SBS' remarkable client relationships, and the massive growth in the U.S. Hispanic population - Hispanics now account for over half of the nation's population growth in the last decade. This is the perfect time to offer our valued clients the full-service marketing experience they expect, and with the quality and customer service they deserve and are accustomed to," said Dara.

"I'm very excited for what's to come with the great addition of Dara Kalvort, a professional who will lead us to incredible success," said Albert Rodríguez, President and COO.

DigIdea is slated to launch in the 4th quarter of 2022 and continue market launches throughout early 2023. Additional details on DigIdea Digital Marketing Solutions will be released in the coming weeks.

About Spanish Broadcasting System, Inc.

Spanish Broadcasting System, Inc. (SBS) owns and operates radio stations located in the top U.S. Hispanic markets of Los Angeles, New York, Puerto Rico, Chicago, Miami, San Francisco, Orlando, and Tampa, airing the Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40 and Urbano format genres. SBS also operates AIRE Radio Networks, a national radio platform of over 290 affiliated stations reaching 95% of the U.S. Hispanic audience. SBS also owns MegaTV, a network television operation with over-the-air, cable, and satellite distribution and affiliates throughout the U.S. and Puerto Rico, produces a nationwide roster of live concerts and events, and owns a stable of digital properties, including LaMusica, a mobile app providing Latino-focused audio and video streaming content and HitzMaker, a new-talent destination for aspiring artists. For more information, visit us online at www.spanishbroadcasting.com.

Contacts:
Conchita Oliva	Brad Edwards
Latin Iconos	The Plunkett Group
(305) 970-7589	(212) 739-6740

 

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SOURCE Spanish Broadcasting System, Inc.

FAQ

Who is Dara Kalvort in relation to Spanish Broadcasting System?

Dara Kalvort has been appointed as the VP of Digital Sales and Strategy for SBS's new digital marketing department, Digidea.

What is Digidea?

Digidea is the newly launched pure-play digital marketing department of Spanish Broadcasting System, focused on providing digital marketing solutions.

When is the launch of Digidea expected?

Digidea is slated to launch in the 4th quarter of 2022.

How does the growth of the Hispanic population affect SBS's strategy?

The growth of the U.S. Hispanic population provides SBS with an opportunity to enhance their marketing efforts and services through Digidea.

What experience does Dara Kalvort bring to SBS?

Dara Kalvort has over 20 years of media and sales industry experience, with a focus on digital marketing solutions.