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Spanish Broadcasting System, Inc. (SBS) is the largest Hispanic-controlled media and entertainment company in the US. With 4 business units - radio, TV, entertainment, and digital - SBS is a prominent figure in the Hispanic market. The radio division operates 20 stations in key Hispanic markets, while Mega TV, the TV channel, reaches a broad audience. SBS Entertainment leads the Hispanic event industry, producing live concerts and festivals nationwide. The digital division offers various online platforms catering to Hispanic consumers, including LaMusica and HitzMaker.
On October 7, 2021, Spanish Broadcasting System (SBS) announced that its flagship station Mega 97.9FM (WSKQ-FM) achieved a historic milestone by becoming the #1 radio stream in the country, according to Nielsen's Spring 2021 survey. This recognition underscores SBS's dominance in the Latino multimedia sector, serving the Hispanic community in New York City for over 38 years. The station's growth in listeners reflects its commitment to offering compelling content and engaging with local communities, further solidifying SBS's leadership in Hispanic media.
On July 2, 2021, Spanish Broadcasting System (OTC: SBSAA) announced that employees at its Chicago radio station, WLEY – La Ley 107.9 FM, voted to decertify the SAG-AFTRA union, which had represented them for nearly three years. The National Labor Relations Board confirmed the vote results on June 28. SBS's General Counsel, Richard Lara, expressed respect for the employees’ decision, emphasizing the company's commitment to working directly with its workforce in Chicago to strengthen its presence in the market.
Spanish Broadcasting System (SBS) has appointed Albert Rodriguez as the new President, succeeding Raúl Alarcón, effective June 16, 2021. Rodriguez, who retains his role as Chief Operating Officer, will manage all operations and oversee the company's growth across its radio, TV, and digital platforms. SBS is the largest Hispanic-owned media company in the U.S., with leading brands like WSKQ-FM and MegaTV. Alarcón lauded Rodriguez's leadership and financial acumen, emphasizing his qualifications to further SBS's legacy in serving the Latino community.
Spanish Broadcasting System, Inc. (SBSAA) launched its virtual 2021 upfront titled It Happens Here, showcasing its engagement with U.S. Hispanics over the past 40 years. Executives discussed multi-platform strategies for connecting brands to Latino audiences. SBS is committed to serving the largest minority group in the U.S., representing 18% of the population. With a portfolio that includes 17 radio stations and MegaTV, they aim to reaffirm connections with the Latino community while promoting upcoming brand integration opportunities for the 2021-22 period.
Spanish Broadcasting System (SBS) announced a multi-year partnership with Katz Radio Group, becoming its national sales representative. This collaboration will enhance SBS's national spot business and create multicultural audio marketing campaigns across major markets, including New York and Miami. The partnership aligns with the growing demand for diverse advertising targeting Hispanic consumers. SBS operates in key markets with a strong radio and TV presence, while Katz provides extensive media sales capabilities to reach over 200 million consumers nationally.
Spanish Broadcasting System (SBS) has partnered with Katz Radio Group as its national sales representative in a multi-year agreement. This collaboration aims to manage SBS's national spot business and create multicultural audio marketing campaigns across major U.S. Hispanic markets, including New York, Los Angeles, Miami, and Chicago. The partnership reflects SBS's commitment to enhancing multicultural offerings and targeting diverse audiences effectively. Both organizations are dedicated to promoting diversity, equity, and inclusion in media planning.
On March 31, 2021, Spanish Broadcasting System (SBS) announced the launch of the popular Spanish-language radio program "El Show de Erazno y La Chokolata" on its Chicago station, WLEY LA LEY 107.9 FM. The show, known as the "King of Parodies," is the top PM Spanish show in key Hispanic markets, reaching over 2.5 million Latinos aged 18-49 nationwide. Erazno y La Chokolata will air Monday through Friday from 4 p.m. to 9 p.m., aiming to entertain Chicago's vibrant Latino community.
Spanish Broadcasting System (SBS) is actively pursuing opportunities to enhance its capital structure by evaluating refinancing options. The company plans to engage with existing and potential lenders to explore various refinancing alternatives. However, it cautions that some of these options may not become available or be announced soon. SBS operates major radio stations in key U.S. Hispanic markets and holds a significant digital footprint. Investors are advised to remain aware of the uncertainties surrounding these potential transactions.
Spanish Broadcasting System announced the launch of MegaTV Orlando, Channel 21, a new affiliate aiming to connect Puerto Ricans in Orlando with their heritage. Officially launched on September 15, 2020, MegaTV Orlando targets the estimated 330,000 Puerto Ricans in Central Florida, expanding MegaTV's reach across the U.S. Hispanic market. The station creates 50 jobs and offers diverse programming to engage the local Hispanic community. The launch features prominent figures like Jennifer Lopez and John Leguizamo.
Spanish Broadcasting System, Inc. (SBSAA) will release its second quarter 2020 financial results on August 31, 2020. The earnings report will be accessible on the Company's website. Additionally, a webcast discussing these results will take place on September 2, 2020, at 11:00 a.m. Eastern Time. The webcast and subsequent replay will be available online for seven days. This event is crucial for stakeholders to assess the Company's financial performance in a challenging market.
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