"El Show de Erazno y La Chokolata" takes the Windy City by storm by launching exclusively on Spanish Broadcasting System's WLEY La Ley 107.9 FM

Rhea-AI Summary

On March 31, 2021, Spanish Broadcasting System (SBS) announced the launch of the popular Spanish-language radio program "El Show de Erazno y La Chokolata" on its Chicago station, WLEY LA LEY 107.9 FM. The show, known as the "King of Parodies," is the top PM Spanish show in key Hispanic markets, reaching over 2.5 million Latinos aged 18-49 nationwide. Erazno y La Chokolata will air Monday through Friday from 4 p.m. to 9 p.m., aiming to entertain Chicago's vibrant Latino community.

Positive

• Launch of a widely popular radio show, enhancing audience engagement.
• The program reaches over 2.5 million Latinos aged 18-49, indicating significant market penetration.
• SBS strengthens its presence in the Chicago market with a culturally relevant program.

Negative

• None.

MIAMI, March 31, 2021 /PRNewswire/ -- Spanish Broadcasting System, Inc. ("SBS") (OTCQX: SBSAA), the leading minority certified, Hispanic multimedia and entertainment company in the U.S., announced that it will air the popular Spanish-language syndicated program "El Show de Erazno y La Chokolata" on its owned and operated Regional Mexican station WLEY LA LEY 107.9 FM in Chicago.

"Oswaldo Diaz's El Show de Erazno y La Chokolata, is by far one of the most entertaining and influential syndicated Spanish-language radio programs in the country," said Carlos San Jose, General Manager, WLEY La Ley 107.9 FM. "We're beyond excited to carry his iconic show, which is known as the 'King of Parodies' on our premier FM station – "La Que Manda en Chicago" (The Ruler of Chicago). It will absolutely be a treat for Chicago's vibrant Latino community."

"It's an honor to have Erazno y La Chokolota to be a part of the history of a legacy station," said Oswaldo Diaz, the voice(s) behind Erazno y La Chokolata. "It's awesome to partner with a Latino powerhouse company like Spanish Broadcasting System and I can't wait to bring more laughter and fun to Latinos in the Windy City."

"El Show de Erazno y La Chokolata" can be heard on La Ley 107.9 FM WLEY Chicago daily Monday through Friday from 4 p.m. to 9 p.m.

The only way to describe the "Erazno y la Chokolata" show is through the crying laughing emoji. This hilarious radio program is the #1 most listened to PM Spanish show in key Hispanic markets, reaches over 2.5 million Latinos 18-49 nationwide, and covers 76% of the Hispanic DMA.

For all inquiries, contact Carlos San Jose at csanjose@sbschicago.com.

About Spanish Broadcasting System and AIRE Radio Networks

Spanish Broadcasting System, Inc. is a leading Hispanic media company that owns and operates 17 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Spanish Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40 and Latin Rhythmic format genres. SBS also operates AIRE Radio Networks, a national radio platform which creates, distributes and markets leading Spanish-language radio programming to over 300+ affiliated stations reaching 95% of the U.S. Hispanic audience. SBS also owns MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events and owns multiple bilingual websites, including www.LaMusica.com, an online destination and mobile app providing content related to Latin music, entertainment, news and culture. For more information, visit us online at www.spanishbroadcasting.com.

MEDIA CONTACT SBS-AIRE RADIO NETWORKS:

Vladimir Gomez
VP, Corporate Communications
vgomez@sbscorporate.com 
(786) 805-2545

MEDIA CONTACT SBS EXTERNAL AGENCY:
Marlene Maseda
Fusion4Media
Marlene@fusion4media.com

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SOURCE Spanish Broadcasting System, Inc.

FAQ

What is the significance of SBS launching 'El Show de Erazno y La Chokolata' in Chicago?

The launch enhances SBS's programming in Chicago, targeting the vibrant Latino community and leveraging the show's popularity.

What are the airing times for 'El Show de Erazno y La Chokolata' on WLEY LA LEY 107.9 FM?

The show airs Monday through Friday from 4 p.m. to 9 p.m.

How many Latinos does 'El Show de Erazno y La Chokolata' reach nationwide?

The show reaches over 2.5 million Latinos aged 18-49 across the U.S.

Who is the voice behind 'El Show de Erazno y La Chokolata'?

The show is hosted by Oswaldo Diaz, who is also a prominent figure in the program's success.

What is the overall impact of this show on SBS's brand in Chicago?

This show solidifies SBS's brand as a key player in Hispanic media, appealing to the Latino demographic.