SBS Unveils Virtual 2021 Hispanic Media Upfront: It Happens Here
Spanish Broadcasting System, Inc. (SBSAA) launched its virtual 2021 upfront titled It Happens Here, showcasing its engagement with U.S. Hispanics over the past 40 years. Executives discussed multi-platform strategies for connecting brands to Latino audiences. SBS is committed to serving the largest minority group in the U.S., representing 18% of the population. With a portfolio that includes 17 radio stations and MegaTV, they aim to reaffirm connections with the Latino community while promoting upcoming brand integration opportunities for the 2021-22 period.
- Strong commitment to the Latino community with culturally relevant content.
- SBS serves a critical market representing 18% of the U.S. population.
- Successful engagement with over 25 million Latinos weekly.
- Innovative cross-platform solutions for brand integration.
- None.
MIAMI, May 18, 2021 /PRNewswire/ -- Spanish Broadcasting System, Inc. (SBS) (OTCQX: SBSAA), the leading Hispanic-owned and minority certified multimedia and entertainment company in the U.S., unveiled today its virtual 2021 upfront: It Happens Here. Through a series of curated videos, SBS executives discuss how the company's culturally relevant audio, digital, video and live music experiences have successfully engaged U.S. Hispanics for over four decades while also serving as a springboard for the careers of many popular Latin music artists and celebrities.
Raúl Alarcon, Chairman of SBS, stated, "Now more than ever, it's imperative for brands to have a Hispanic media marketing strategy to grow their business. We are leaders in developing multi-platform, culturally relevant content and experiences that connect our audience to their Latino roots and celebrate their heritage. If brands want to make an authentic connection with our community, the message is loud and clear: As far as Latino culture and entertainment is concerned, it happens here at Spanish Broadcasting System."
The company's It Happens Here virtual upfront will provide viewers a deeper understanding of the power, reach, distribution and content of Spanish Broadcasting System and it's multimedia portfolio as well as upcoming '21-22 opportunities for brand integrations through innovative, scalable cross-platform solutions to reach the diverse Latino market.
"As we recover and rebuild from the challenges of the COVID-19 pandemic, we also wanted to take this opportunity to reaffirm our commitment to the Latino community," said Albert Rodriguez, COO of Spanish Broadcasting System. "Empowering, entertaining and uplifting the Latino community is at the core of everything we do and we want the world to know that we have the leadership, the team, content and the platform that effectively reaches and culturally engages over 25 million Latinos on a weekly basis."
"We are proud to be the only Hispanic-owned and operated multimedia company as certified by the National Minority Supplier Development Council, and to be serving the largest minority group in the nation, which represents
The concept of "It Happens Here" derived from the fact that SBS has been the home of many 'first' experiences for Latin artists, celebrities and listeners alike. The first time Jennifer Lopez performed live in her home state, New York, was at a Mega concert at Madison Square Garden. SBS was one of the first stations to play J Balvin and Ozuna's music, and the first time Luis Fonsi performed his hit Diamond status single, "Despacito," live was at the SBS upfront presentation in 2019 - the same upfront where Karol G, who is now recognized as one of the biggest female names in reggaeton music, also performed. Listeners often call in to SBS local stations to share that their first live Latin music concert was an SBS Entertainment event or the first time they heard their favorite artists was on their favorite SBS audio station.
"From megastars like Julio Iglesias, Vicente Fernandez, Camilo Sesto, Jose Luis Rodriguez, to the superstars of today like J. Balvin, Jennifer Lopez, Bad Bunny, Marc Anthony and Ozuna, to the as yet undiscovered artists of tomorrow, we're also extremely proud to be the launching platform for some of the biggest artists in Latin music, a genre defined as a global sound," continued Alarcón.
SBS 2021-22 virtual upfront "It Happens Here" can be viewed exclusively at www.ItHappensHereatSBS.com.
About Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc. is a leading Hispanic media company that owns and operates 17 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Spanish Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40 and Latin Rhythmic format genres. SBS also operates AIRE Radio Networks, a national radio platform which creates, distributes and markets leading Spanish-language radio programming to over 300+ affiliated stations reaching
SBS Contacts:
Elisa Torres, Executive Vice President AIRE RADIO NETWORKS Via email: etorres@AireRadioNetworks.com |
Media/ Press Contacts
Vladimir Gomez VP Corporate Communications Via email: vgomez@sbscorporate.com | Brad Edwards, Principal The Plunkett Group Via email: Brad@theplunkettgroup.com |
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SOURCE Spanish Broadcasting System, Inc.
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