Rakuten Advertising named mThink's Best Affiliate Network for 12 Consecutive Years

Rhea-AI Summary

Rakuten Advertising has been recognized as the world's best affiliate network for the 12th consecutive year by mThink in its annual Blue Book rankings. Over 25,000 advertisers and publishers contributed to the survey that assesses cost-per-sale networks. Key factors for Rakuten's top ranking included exceptional customer service, advanced technology, and effective results. The CEO of Rakuten Advertising highlighted the importance of partnerships in achieving this accolade and announced plans for investment in advanced technology, data science, and new services for influencers and publishers to enhance performance and expand their global reach.

Positive

• Ranked #1 affiliate network for 12 consecutive years by mThink.
• Strong focus on partnerships confirmed by client and partner trust.
• Plans to invest in advanced technology and data science.
• New services for influencers and publishers aimed at improving customization.

Negative

• None.

SAN MATEO, Calif., Jan. 31, 2023 /PRNewswire/ -- Rakuten Advertising has been named the world's best affiliate network for the 12^th year in a row by mThink—publishers of the Blue Book performance marketing network rankings. The Blue Book Best Cost Per Sale (CPS) Affiliate Networks list is chosen by the global performance marketing community's advertisers and publishers.

"For 12 years in a row, Rakuten Advertising has remained at the top of our list as the #1 affiliate network," says Chris Trayhorn, Founder and CEO of mThink. "Our Blue Ribbon Panel of experts continue to recognize Rakuten Advertising's industry-best customer service, advanced technology and analytics, undeniable results, and overall commitment to excellence."

Every year, mThink identifies the top affiliate networks in the performance marketing industry with an extensive research survey. Fielded by over 25,000 advertisers, publishers, and agencies, the survey identifies the top affiliate cost-per-sale (CPS) networks. The results of this survey are augmented with additional research and insights from a panel of industry experts. Panelists rank these industry leaders by analyzing several different categories—including reputation, influence, clientele, popularity, and scale. Over 400 networks are considered by mThink for their Blue Book Top 20 rankings.

"Being recognized as the best affiliate network by our partners and peers for 12 consecutive years is a testament to our team's hard work and dedication," said Nick Stamos, CEO, Rakuten Advertising. "We are honored by this recognition from mThink. Our focus on building strong partnerships and delivering results for our clients and partners has been the key to our success. We are thankful for the continued trust and support of our advertiser and publisher ecosystem."

"Going forward, we will continue to invest in advanced technology, data science, and services to connect advertisers with the right partners, help publishers leverage their audience, and expand our global network," continued Stamos. "We will also be rolling out new influencer services and creating new publisher tools to deliver more customization and optimize their data and inventory, while helping brands leverage our global reach and scale for their own expansion."

Click here to learn more about Rakuten Advertising's award-winning affiliate network.

About Rakuten Advertising
Rakuten Advertising delivers performance-driven, brand-driven, and people-driven ad solutions that help the world's top brands connect with unique, highly engaged audiences – from first impression to final sale. Backed by industry-leading technology, global media properties, and the largest, high-quality partner network, Rakuten Advertising taps into decades of data and experience to develop the strategies and ad experiences that will drive engagement, sales, loyalty, and beyond. A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Group, Inc. (4755: TOKYO), one of the world's leading internet service companies. The company is headquartered in San Mateo, California, with offices throughout EMEA, APAC, LATAM, and North America. Learn more at RakutenAdvertising.com.  

Contact: 
Steven Shaw
steven.shaw@rakuten.com

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SOURCE Rakuten Advertising

FAQ

What recognition did Rakuten Advertising receive on January 31, 2023?

Rakuten Advertising was named the world's best affiliate network for the 12th consecutive year by mThink.

How was Rakuten Advertising evaluated for the mThink rankings?

The evaluation was based on a survey involving over 25,000 advertisers and publishers, assessing customer service, technology, and results.

What are the future plans for Rakuten Advertising following the mThink recognition?

Rakuten Advertising plans to invest in advanced technology and launch new services for influencers and publishers.

What does Rakuten Advertising attribute its success to?

The company attributes its success to strong partnerships and a commitment to delivering results for clients and partners.

What is the significance of the Blue Book rankings for Rakuten Advertising?

The Blue Book rankings are significant as they highlight the top performing cost-per-sale affiliate networks in the industry.