Rakuten Advertising Wins "Best Performance Marketing Solution" in 2024 MarTech Breakthrough Awards Program
Rakuten Advertising has been awarded the 'Best Performance Marketing Solution' in the 2024 MarTech Breakthrough Awards. This recognition highlights the company's innovative Affiliate Intelligence platform, which combines AI and advanced technology to provide actionable insights for advertisers and publishers. Key features include:
1. Audience Engine: Utilizes publisher first-party data and AI solutions tailored to specific industries.
2. Partnership Discovery: Employs AI and ML models to identify high-potential publisher partners.
3. Insights & Analytics Portal: Offers AI-based forecasting, measurement, and data tools for optimizing campaign performance.
These advancements enable users to optimize program performance and integrate affiliate marketing effectively into their overall marketing strategy, setting a new industry standard for reporting and optimization.
Rakuten Advertising è stata premiata come 'Migliore Soluzione di Marketing delle Performance' ai MarTech Breakthrough Awards 2024. Questo riconoscimento mette in risalto la piattaforma innovativa Affiliate Intelligence dell'azienda, che combina AI e tecnologie avanzate per fornire informazioni utili a inserzionisti ed editori. Le caratteristiche principali includono:
1. Audience Engine: Utilizza i dati di prima parte degli editori e soluzioni AI su misura per specifici settori.
2. Partnership Discovery: Impiega modelli di AI e ML per identificare partner editori ad alto potenziale.
3. Insights & Analytics Portal: Offre strumenti di previsione, misurazione e dati basati su AI per ottimizzare le performance delle campagne.
Questi progressi consentono agli utenti di ottimizzare le performance del programma e integrare efficacemente il marketing di affiliazione nella loro strategia di marketing complessiva, stabilendo un nuovo standard del settore per la reportistica e l'ottimizzazione.
Rakuten Advertising ha sido galardonada con la 'Mejor Solución de Marketing de Rendimiento' en los Premios Breakthrough MarTech 2024. Este reconocimiento destaca la innovadora plataforma Affiliate Intelligence de la empresa, que combina IA y tecnología avanzada para proporcionar información útil a anunciantes y editores. Las características clave incluyen:
1. Audience Engine: Utiliza datos de primera parte de los editores y soluciones de IA adaptadas a industrias específicas.
2. Partnership Discovery: Emplea modelos de IA y ML para identificar socios editores de alto potencial.
3. Insights & Analytics Portal: Ofrece herramientas de pronóstico, medición y datos basadas en IA para optimizar el rendimiento de las campañas.
Estos avances permiten a los usuarios optimizar el rendimiento del programa e integrar el marketing de afiliación de manera efectiva en su estrategia general de marketing, estableciendo un nuevo estándar en la industria para la elaboración de informes y la optimización.
라쿠텐 광고가 2024 마테크 브레이크스루 어워드에서 '최고의 성과 마케팅 솔루션'으로 선정되었습니다. 이 인정을 통해 회사의 혁신적인 Affiliate Intelligence 플랫폼이 주목받고 있으며, 이는 AI와 첨단 기술을 결합하여 광고주와 퍼블리셔에게 실질적인 인사이트를 제공합니다. 주요 기능은 다음과 같습니다:
1. Audience Engine: 퍼블리셔의 1차 데이터를 활용하고 특정 산업에 맞춘 AI 솔루션을 사용합니다.
2. Partnership Discovery: AI 및 ML 모델을 사용하여 높은 잠재력을 가진 퍼블리셔 파트너를 식별합니다.
3. Insights & Analytics Portal: 캠페인 성과 최적화를 위한 AI 기반 예측, 측정 및 데이터 도구를 제공합니다.
이러한 발전은 사용자가 프로그램 성과를 최적화하고 제휴 마케팅을 전체 마케팅 전략에 효과적으로 통합할 수 있도록 하여, 보고 및 최적화에 대한 새로운 산업 표준을 설정합니다.
Rakuten Advertising a été récompensée par le prix de la 'Meilleure Solution de Marketing de Performance' lors des MarTech Breakthrough Awards 2024. Cette reconnaissance met en avant la plateforme innovante Affiliate Intelligence de l'entreprise, qui combine IA et technologie avancée pour fournir des informations exploitables aux annonceurs et aux éditeurs. Les principales fonctionnalités comprennent :
1. Audience Engine : Utilise les données de première partie des éditeurs et des solutions IA adaptées à des secteurs spécifiques.
2. Partnership Discovery : Emploie des modèles d'IA et de ML pour identifier des partenaires éditeurs à fort potentiel.
3. Insights & Analytics Portal : Offre des outils de prévision, de mesure et de données basés sur l'IA pour optimiser la performance des campagnes.
Ces avancées permettent aux utilisateurs d’optimiser les performances du programme et d’intégrer efficacement le marketing d’affiliation dans leur stratégie marketing globale, établissant ainsi un nouveau standard de l’industrie en matière de reporting et d’optimisation.
Rakuten Advertising wurde bei den 2024 MarTech Breakthrough Awards mit der Auszeichnung 'Beste Performance-Marketing-Lösung' geehrt. Diese Anerkennung hebt die innovative Plattform Affiliate Intelligence des Unternehmens hervor, die KI und fortschrittliche Technologie kombiniert, um umsetzbare Einblicke für Werbetreibende und Publisher bereitzustellen. Zu den Hauptmerkmalen gehören:
1. Audience Engine: Nutzt die First-Party-Daten der Publisher und KI-Lösungen, die auf bestimmte Branchen zugeschnitten sind.
2. Partnership Discovery: Setzt KI- und ML-Modelle ein, um Partner-Publisher mit hohem Potenzial zu identifizieren.
3. Insights & Analytics Portal: Bietet KI-basierte Prognosen, Messungen und Datenwerkzeuge zur Optimierung der Kampagnenleistung.
Diese Fortschritte ermöglichen es den Nutzern, die Programmleistung zu optimieren und Affiliate-Marketing effektiv in ihre gesamte Marketingstrategie zu integrieren, wodurch ein neuer Branchenstandard für Reporting und Optimierung gesetzt wird.
- Won 'Best Performance Marketing Solution' award in 2024 MarTech Breakthrough Awards
- Developed innovative Affiliate Intelligence platform combining AI and advanced technology
- Introduced Audience Engine leveraging publisher first-party data and AI solutions
- Launched Partnership Discovery solution using AI and ML models for partner identification
- Implemented Insights & Analytics Portal with AI-based forecasting and measurement tools
- None.
Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World
MarTech Breakthrough's "Best Performance Marketing Solution" award honors a company that has demonstrated innovation and excellence within the performance marketing industry. Judges looked for breakthrough products, solutions, and companies in the crowded sales, advertising, and marketing technology markets, judging based on innovation, performance, and impact.
"We're pleased to recognize Rakuten Advertising as 'Best Performance Marketing Solution' for its proven groundbreaking technology and deep human expertise," said Steve Johansson, Managing Director at MarTech Breakthrough. "Affiliate Intelligence sets a new industry standard for reporting and optimization, giving advertisers and publishers crucial insights for accessing the full power of affiliate marketing and taking advantage of every opportunity to achieve their revenue goals."
Rakuten Advertising's Affiliate Intelligence brings together AI and advanced technology to deliver actionable insights to advertisers and publishers that go far beyond traditional reporting and optimization. The company's breakthrough Audience Engine leverages publisher first-party customer data and AI-driven solutions uniquely tailored to specific industry verticals. These advancements empower advertisers and publishers to optimize program performance and integrate affiliate marketing into their marketing mix.
In addition, Rakuten Advertising's Partnership Discovery solution leverages human and artificial intelligence to recommend and identify publisher partners offering the highest potential return on advertising spend. Relying on AI-based ML and LLM models, the solution supports keyword search and categories from Google's taxonomy.
Finally, bespoke vertical insights and AI solutions available through Rakuten Advertising's Insights & Analytics Portal provide advertisers and publishers with access to advanced tools for reaching their campaign goals. Its combination of AI-based forecasting, measurement, and data tools allow everyone in the affiliate marketing ecosystem to realize performance synergies between affiliate and other channels.
Nick Stamos, CEO at Rakuten Advertising said, "We're thankful to MarTech Breakthrough for this recognition. We remain committed to innovation, as evidenced by our advanced technology, strategic partnerships, and an approach that addresses today's challenges in the affiliate marketing industry and anticipates future needs."
The MarTech Breakthrough Awards honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories.
Rakuten Advertising touts a global network of the most diversified partner ecosystem and partner intelligence to power best-fit relationships and optimize performance for advertisers and publishers alike. Through innovative insights, partnership and performance, Affiliate Intelligence brings together AI, data, human intelligence, relationships, connections, awareness, and creativity to tap the full potential of affiliate marketing.
For more information about Rakuten Advertising's performance solutions, please visit www.rakutenadvertising.com.
About Rakuten Advertising
Rakuten Advertising delivers performance-driven, brand-driven, and people-driven ad solutions that help the world's top brands connect with unique, highly engaged audiences – from first impression to final sale. Backed by industry-leading technology, global media properties, and the largest, high-quality partner network, Rakuten Advertising taps into data and experience to develop the strategies and ad experiences that will drive engagement, sales, loyalty, and beyond.
A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Group, Inc. (4755:
Contact:
Steven Shaw
steven.shaw@rakuten.com
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SOURCE Rakuten Advertising
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