Rakuten Advertising Partners with Marcode to Protect Against Affiliate Fraudsters
Rakuten Advertising has announced a partnership with Marcode to enhance protection against affiliate link hijacking and fraud. The collaboration integrates Marcode's Brand Protection module to safeguard brand keywords in Rakuten's publisher network from fraudulent activities and trademark infringement.
Marcode's technology offers advanced capabilities including revealing hidden affiliate details, bypassing link cloaking, and accelerating fraudulent affiliate takedowns. The partnership is part of Rakuten Advertising's broader strategy to provide diverse affiliate protection services, complementing existing partnerships with AdPolice and The Search Monitor.
According to Nick Stamos, Rakuten Advertising's CEO, this addition responds to advertisers' varied needs across different platforms and audiences. Marcode was selected after demonstrating superior fraud detection capabilities in head-to-head testing, attributed to increased search frequency, advanced anti-cloaking technology, and AI-driven analysis. The service is currently available to select advertisers with plans for broader rollout.
Rakuten Advertising ha annunciato una partnership con Marcode per migliorare la protezione contro l'hijacking dei link affiliati e le frodi. La collaborazione integrerà il modulo di Protezione del Marchio di Marcode per salvaguardare le parole chiave del marchio nella rete di publisher di Rakuten da attività fraudolente e violazioni del marchio.
La tecnologia di Marcode offre capacità avanzate, tra cui la rivelazione di dettagli affiliati nascosti, il superamento del cloaking dei link e l'accelerazione delle rimozioni di affiliati fraudolenti. La partnership fa parte della strategia più ampia di Rakuten Advertising per fornire diversi servizi di protezione degli affiliati, completando le partnership esistenti con AdPolice e The Search Monitor.
Secondo Nick Stamos, CEO di Rakuten Advertising, questo ampliamento risponde alle diverse esigenze degli inserzionisti su varie piattaforme e pubblici. Marcode è stata selezionata dopo aver dimostrato capacità superiori nella rilevazione delle frodi in test comparativi, attribuite a una maggiore frequenza di ricerca, tecnologia avanzata anti-cloaking e analisi guidata dall'IA. Il servizio è attualmente disponibile per alcuni inserzionisti con piani per un'espansione più ampia.
Rakuten Advertising ha anunciado una asociación con Marcode para mejorar la protección contra el secuestro de enlaces afiliados y el fraude. La colaboración integra el módulo de Protección de Marca de Marcode para salvaguardar las palabras clave de marca en la red de editores de Rakuten contra actividades fraudulentas y violaciones de marca.
La tecnología de Marcode ofrece capacidades avanzadas, incluyendo la revelación de detalles afiliados ocultos, eludir el cloaking de enlaces y acelerar las eliminaciones de afiliados fraudulentos. La asociación es parte de la estrategia más amplia de Rakuten Advertising para proporcionar diversos servicios de protección para afiliados, complementando las alianzas existentes con AdPolice y The Search Monitor.
De acuerdo con Nick Stamos, CEO de Rakuten Advertising, esta adición responde a las diversas necesidades de los anunciantes a través de diferentes plataformas y audiencias. Marcode fue seleccionada tras demostrar capacidades superiores de detección de fraude en pruebas comparativas, atribuidas a una mayor frecuencia de búsqueda, tecnología avanzada anti-cloaking y análisis impulsado por IA. El servicio está actualmente disponible para anunciantes seleccionados con planes de expansión más amplia.
라쿠텐 광고는 제휴 링크 해킹 및 사기로부터의 보호를 강화하기 위해 마르코드와 파트너십을 발표했습니다. 이 협력은 라쿠텐의 퍼블리셔 네트워크에서 브랜드 키워드를 사기행위와 상표 침해로부터 보호하기 위해 마르코드의 브랜드 보호 모듈을 통합합니다.
마르코드의 기술은 숨겨진 제휴 세부 사항 공개, 링크 클로킹 우회, 사기 제휴 삭제 가속화와 같은 고급 기능을 제공합니다. 이 파트너십은 라쿠텐 광고의 다양한 제휴 보호 서비스 제공 전략의 일환으로, AdPolice 및 The Search Monitor와의 기존 파트너십을 보완합니다.
라쿠텐 광고의 CEO인 닉 스태모스에 따르면, 이 추가는 다양한 플랫폼과 청중에 걸친 광고주들의 다양한 요구에 대응합니다. 마르코드는 비교 테스트에서 뛰어난 사기 탐지 능력을 입증한 후 선택되었으며, 이는 검색 빈도 증가, 고급 안티 클로킹 기술, AI 기반 분석에 기인합니다. 이 서비스는 현재 특정 광고주에게 제공되며, 향후 더 넓은 범위로 확대할 계획입니다.
Rakuten Advertising a annoncé un partenariat avec Marcode afin d'améliorer la protection contre le détournement de liens affiliés et la fraude. La collaboration intègre le module de Protection de Marque de Marcode pour protéger les mots-clés de marque dans le réseau d'éditeurs de Rakuten contre les activités frauduleuses et les violations de marque.
La technologie de Marcode offre des capacités avancées, notamment la révélation de détails affiliés cachés, le contournement des liens masqués et l'accélération des suppressions d'affiliés frauduleux. Ce partenariat s'inscrit dans une stratégie plus large de Rakuten Advertising pour fournir divers services de protection pour les affiliés, complétant les partenariats existants avec AdPolice et The Search Monitor.
Selon Nick Stamos, PDG de Rakuten Advertising, cet ajout répond aux divers besoins des annonceurs sur différentes plateformes et auprès de divers publics. Marcode a été sélectionnée après avoir démontré des capacités supérieures de détection de fraude lors de tests comparatifs, attribuées à une augmentation de la fréquence des recherches, à une technologie avancée anti-masquage et à une analyse pilotée par l'IA. Le service est actuellement disponible pour certains annonceurs avec des plans pour un déploiement plus large.
Rakuten Advertising hat eine Partnerschaft mit Marcode angekündigt, um den Schutz gegen das Entführen von Affiliate-Links und Betrug zu verbessern. Die Zusammenarbeit integriert das Marken-Schutzmodul von Marcode, um Marken-Keywords im Publisher-Netzwerk von Rakuten vor betrügerischen Aktivitäten und Markenrechtsverletzungen zu schützen.
Die Technologie von Marcode bietet fortschrittliche Funktionen, darunter die Offenlegung verborgener Affiliate-Details, das Umgehen von Link-Cloaking und die Beschleunigung der Entfernung betrügerischer Affiliates. Die Partnerschaft ist Teil der umfassenderen Strategie von Rakuten Advertising, um vielfältige Affiliate-Schutzdienste anzubieten und die bestehenden Partnerschaften mit AdPolice und The Search Monitor zu ergänzen.
Laut Nick Stamos, CEO von Rakuten Advertising, reagiert diese Ergänzung auf die unterschiedlichen Bedürfnisse von Werbetreibenden auf verschiedenen Plattformen und Zielgruppen. Marcode wurde ausgewählt, nachdem es in direkten Tests überlegene Betrugserkennungsmöglichkeiten gezeigt hatte, die auf eine erhöhte Suchhäufigkeit, fortschrittliche Anti-Cloning-Technologie und KI-gesteuerte Analyse zurückzuführen sind. Der Service ist derzeit ausgewählten Werbetreibenden verfügbar, mit Plänen für eine breitere Einführung.
- Partnership strengthens protection against affiliate fraud and link hijacking
- Enhanced detection capabilities for fraudulent activities in niche subnetworks
- Successful head-to-head testing demonstrates superior fraud detection performance
- availability of service to select advertisers initially
Marcode bolsters Rakuten Advertising's affiliate link protection by combatting keyword bidding and cookie insertion
Marcode's analysis engine can reveal affiliate details hidden within fraudulent websites, detect and bypass link cloaking platforms, and accelerate the takedown of fraudulent affiliates. With Marcode's comprehensive search intelligence data, Rakuten Advertising can better protect its clients with improved detection of anomalies in difficult-to-monitor, niche subnetworks.
This partnership is a part of Rakuten Advertising's ongoing efforts to provide a more flexible and varied selection of affiliate protection services to align with its advertisers' individual needs and preferences. Rakuten Advertising's partnerships with Marcode, AdPolice and The Search Monitor are all underpinned by proprietary AI anomaly detection tools that continuously monitor its world-leading publisher network.
"Advertisers have a wide range of audiences, platforms and priorities, so offering just one option for protection isn't enough," says Nick Stamos, CEO of Rakuten Advertising. "Brand and keyword protection are crucial to the integrity of a successful affiliate program, and Marcode's technology is an incredible asset. We're thrilled to add them to our list of partners available to our advertisers."
"Rakuten Advertising demonstrated a bigger commitment to protecting its network from fraud in search than any other network we've encountered by running a head-to-head test, in which we were proven to detect the most fraud due to our increased search frequency, advanced anti-cloaking technology, and AI-driven analysis," says Andy Cooney, Co-Founder of Marcode. "This dedication to stamping out unscrupulous practices makes them an ideal partner for Marcode, and we look forward to helping deliver value for their clients."
Marcode's services are currently available to select Rakuten Advertising advertisers. Rakuten Advertising plans to make them available to other advertisers soon. For more information, visit www.rakutenadvertising.com.
About Rakuten Advertising
Rakuten Advertising delivers performance-driven, brand-driven, and people-driven ad solutions that help the world's top brands connect with unique, highly engaged audiences – from first impression to final sale. Backed by industry-leading technology, global media properties, and the largest, high-quality partner network, Rakuten Advertising taps into data and experience to develop the strategies and ad experiences that will drive engagement, sales, loyalty, and beyond.
A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Group, Inc. (4755: TOKYO), one of the world's leading internet service companies. The company is headquartered in San Mateo,
Contact:
Steven Shaw
steven.shaw@rakuten.com
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SOURCE Rakuten Advertising
FAQ
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