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The RealReal, Inc. (symbol: REAL) is the world's largest online marketplace for authenticated, resale luxury goods. Founded by e-commerce veteran Julie Wainwright, the company offers a premier luxury resale store experience by curating, evaluating, and authenticating high-end designer fashion, fine jewelry, watches, and art. With a portfolio that includes brands such as Chanel, Hermès, Manolo Blahnik, and Cartier, The RealReal ensures every item is genuine, eliminating the uncertainty of purchasing luxury goods online.
The RealReal operates on a consignment model, allowing individuals to sell their luxury possessions with minimal effort. The process involves free virtual appointments, in-home pickups, drop-offs, and direct shipping. The company handles all steps from authentication, pricing, and photographing, to listing, shipping, and customer service. With over 35 million members and a team of hundreds of in-house gemologists, horologists, and brand authenticators, The RealReal inspects thousands of items daily, supporting a circular economy by giving new life to luxury items.
In 2023, The RealReal generated $1.7 billion in gross merchandise volume (GMV). The company continues to refine its business model, focusing on the higher-margin consignment segment. This strategic shift resulted in significant improvements, including a higher take rate, better gross margin rates, and positive Adjusted EBITDA by the end of 2023. The RealReal's strong financial performance has placed it on track to achieve positive Adjusted EBITDA on a full-year basis in 2024.
Recent notable achievements include partnerships with brands like Gucci, Stella McCartney, and Burberry, along with collaborations such as the Manhattan Vintage Show in January 2024. These initiatives highlight The RealReal's commitment to sustainability and expanding the vintage luxury market.
The company also engages in strategic debt exchange transactions to strengthen its financial position, such as the recent exchange that reduced its indebtedness by over $17 million, creating capital structure flexibility for future growth.
The RealReal’s forward-looking strategy includes leveraging advanced technologies like AI and machine learning for optimal pricing, enhancing user experience, and maintaining rigorous authentication standards. The company continuously updates its financial guidance and remains transparent with its investors through regular earnings releases and conference calls.