The RealReal and Conservation International Unite for a Star-Studded Closet Sale
The RealReal, the world's largest online marketplace for authenticated luxury resale goods, launches its second star-studded sale in partnership with Conservation International. The sale features 230 luxury pieces from influential women including Kate Moss, Julianne Moore, and others. The RealReal will donate $25,000 to Conservation International to support environmental protection efforts.
The collection includes high-end ready-to-wear, handbags, shoes, and jewelry, with prices ranging from $50 to $3,350. Available online and at The RealReal's Soho Boutique, this initiative aims to promote sustainable fashion and combat textile waste, noting that nearly 95% of discarded clothing could be reused or recycled.
The RealReal, il più grande marketplace online al mondo per beni di lusso autenticati, lancia la sua seconda vendita straordinaria in collaborazione con Conservation International. La vendita presenta 230 pezzi di lusso provenienti da donne influenti tra cui Kate Moss, Julianne Moore e altre. The RealReal donerà 25.000 dollari a Conservation International per supportare gli sforzi di protezione ambientale.
La collezione include abbigliamento prêt-à-porter di alta gamma, borse, scarpe e gioielli, con prezzi che variano da 50 a 3.350 dollari. Disponibile online e presso la Boutique di The RealReal a Soho, questa iniziativa mira a promuovere la moda sostenibile e a combattere i rifiuti tessili, notando che quasi il 95% dei vestiti scartati potrebbe essere riutilizzato o riciclato.
The RealReal, el mayor mercado online del mundo para la reventa de lujo autenticado, lanza su segunda venta estelar en colaboración con Conservation International. La venta presenta 230 piezas de lujo de mujeres influyentes, incluyendo a Kate Moss, Julianne Moore y otras. The RealReal donará 25,000 dólares a Conservation International para apoyar los esfuerzos de protección ambiental.
La colección incluye ropa de alta gama, bolsos, zapatos y joyería, con precios que varían de 50 a 3,350 dólares. Disponible online y en la Boutique de The RealReal en Soho, esta iniciativa tiene como objetivo promover la moda sostenible y combatir los desechos textiles, señalando que casi el 95% de la ropa desechada podría ser reutilizada o reciclada.
The RealReal은 인증된 럭셔리 중고품을 위한 세계 최대의 온라인 마켓플레이스로, Conservation International과 함께 두 번째 스타 상품 판매를 시작합니다. 이번 판매에는 Kate Moss, Julianne Moore 등 영향력 있는 여성들이 제공한 230개의 럭셔리 아이템이 포함되어 있습니다. The RealReal은 환경 보호 노력을 지원하기 위해 Conservation International에 25,000달러를 기부할 것입니다.
컬렉션은 고급 준비된 의류, 핸드백, 신발 및 보석으로 구성되어 있으며, 가격은 50달러에서 3,350달러까지 다양합니다. 온라인과 소호의 The RealReal 부티크에서 구매할 수 있는 이 이니셔티브는 지속 가능한 패션을 촉진하고 섬유 폐기물을 줄이기 위한 목적을 가지고 있으며, 버려진 의류의 거의 95%가 재사용되거나 재활용될 수 있음을 강조하고 있습니다.
The RealReal, le plus grand marché en ligne au monde pour les biens de luxe revente authentifiés, lance sa deuxième vente étoilée en partenariat avec Conservation International. La vente présente 230 pièces de luxe provenant de femmes influentes, y compris Kate Moss, Julianne Moore et d'autres. The RealReal fera un don de 25 000 dollars à Conservation International pour soutenir les efforts de protection de l'environnement.
La collection comprend des vêtements de prêt-à-porter haut de gamme, des sacs à main, des chaussures et des bijoux, avec des prix allant de 50 à 3 350 dollars. Disponible en ligne et à la boutique The RealReal à Soho, cette initiative vise à promouvoir la mode durable et à lutter contre le gaspillage textile, notant que près de 95 % des vêtements jetés pourraient être réutilisés ou recyclés.
The RealReal, der weltweit größte Online-Marktplatz für authentische Luxusartikel im Wiederverkauf, startet in Zusammenarbeit mit Conservation International seinen zweiten Sternverkauf. Der Verkauf umfasst 230 Luxusartikel von einflussreichen Frauen, darunter Kate Moss, Julianne Moore und andere. The RealReal wird 25.000 US-Dollar an Conservation International spenden, um Umweltschutzmaßnahmen zu unterstützen.
Die Kollektion umfasst hochwertige Ready-to-Wear-Kleidung, Handtaschen, Schuhe und Schmuck, mit Preisen zwischen 50 und 3.350 US-Dollar. Diese Initiative, die online und in der The RealReal Boutique in Soho erhältlich ist, zielt darauf ab, nachhaltige Mode zu fördern und Textilabfälle zu bekämpfen, wobei fast 95 % der weggeworfenen Kleidung wiederverwendet oder recycelt werden könnten.
- Partnership with Conservation International enhances brand reputation in sustainability
- High-profile celebrity participation could drive increased customer engagement
- Price range ($50-$3,350) targets diverse customer segments
- Large marketplace reach with 37M members
- $25,000 donation amount relative to company size
- Temporary promotional event without long-term revenue impact
Insights
This celebrity closet sale partnership between The RealReal and Conservation International, while star-studded, has minimal direct financial impact on the company's bottom line. The
SAN FRANCISCO, Oct. 23, 2024 (GLOBE NEWSWIRE) -- Today, during National Consignment Month, The RealReal, the world’s largest online marketplace for authenticated, resale luxury goods, launches its second star-studded sale in partnership with environmental leader Conservation International, featuring 230 luxury pieces consigned by influential women who have shaped fashion, journalism, social justice, and culture.
The sale features ready-to-wear, handbags, shoes, jewelry, and more from the personal wardrobes of Kate Moss, Julianne Moore, Parker Posey, Janicza Bravo, Natasha Lyonne, Marisa Tomei, Rebecca Hall, Emmy Rossum, Cleo Wade and 10 more (full list below). Highlights include a marigold two-piece pant suit by Marc Jacobs from the Spring 2020 Runway consigned by Kate Moss, a white trench coat by The Row from Julianne Moore, a bubble dress by Comme des Garçons from Natasha Lyonne, chunky loafers by Miu Miu from Janicza Bravo, and so much more.
In connection with the sale, The RealReal will donate
In a world where one garbage truck's worth of textiles is discarded or burned every second*—and nearly
Rati Sahi Levesque, President & COO of The RealReal: “Conservation International does incredible work protecting our planet, and it’s an honor to partner with them for a second sale alongside such an amazing group of women. Together, our goal is to demonstrate just how vital the circular economy is in reducing fashion waste and mitigating the harmful effects the industry can have on our planet. It’s inspiring to see so many people embracing regeneration—it’s not just about sustainability; it’s about making smarter choices that benefit us all.”
Patricia Zurita, Chief Strategy Officer, Conservation International: "We're thrilled to team up with The RealReal for the 'Closet for Conservation' sale, which highlights the powerful connection between fashion and environmental stewardship. With the average American buying 53 new clothing items a year and millions of tons of textiles sitting in U.S. landfills there's never been a more important time to rethink our choices. Through sustainable fashion, we can reduce the impact on our planet and still feel great about how we look."
Available online and at The RealReal’s Soho Boutique, items range in price from
LINK TO SHOP THE CLOSET SALE ON THEREALREAL.COM
LINK TO IMAGES OF VARIOUS PRODUCT IN THE CLOSET SALE
Courtesy of The RealReal
The full list of participants (20) includes models Kate Moss* and Veronica Webb*, actors Emmy Rossum, Julianne Moore*, Marisa Tomei, Natasha Lyonne, Parker Posey, Rachel Matthews, and Rebecca Hall, director Janicza Bravo, authors Cleo Wade and Meena Harris*, tastemakers Alexandra Richards, Chloe King,* Sabine Getty, editors and journalists Amy Fine Collins, Lynette Nylander, and Sarah Harris, and activists Paola Mendoza and Shannon Watts.
*denotes a participant in The RealReal’s 2023 closet sale to benefit Conservation International
Sources:
*Ellen MacArthur Foundation, pg 37
**The Secondary Materials and Recycled Textiles Association, pg 4
ABOUT THE REALREAL
The RealReal is the world’s largest online marketplace for authenticated, resale luxury goods, with 37 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories—including women's and men's fashion, fine jewellery and watches, art and home—in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off and direct shipping. We do all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as handling shipping and customer service.
ABOUT CONSERVATION INTERNATIONAL
Conservation International protects nature for the benefit of humanity. Through science, policy, fieldwork and finance, we spotlight and secure the most important places in nature for the climate, for biodiversity and for people. With offices in 30 countries and projects in more than 100 countries, Conservation International partners with governments, companies, civil society, Indigenous peoples and local communities to help people and nature thrive together. Visit Conservation.org for more, and follow us on Conservation News, Facebook, Twitter, TikTok, Instagram and YouTube.
ABOUT NATIONAL CONSIGNMENT MONTH
The RealReal launched National Consignment Day on the first Monday of every October in 2017, and over the years, the entire month has become known as National Consignment Month. This initiative is part of The RealReal’s ongoing efforts to promote sustainable fashion and raise awareness of the benefits of consigning. Through National Consignment Month, The RealReal encourages broader participation in the circular economy, helping extend the life of luxury goods and reducing waste, ultimately contributing to a more sustainable future.
Press Contact:
Mallory Johnston
PR@therealreal.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/8d297510-e4e2-44d2-91a2-6b8c4e5f900d
FAQ
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