Republic Bank Launches True Name™ Feature with Mastercard

Rhea-AI Summary

Republic Bank has partnered with Mastercard to introduce the True Name™ feature, allowing transgender and non-binary customers to use their chosen name on debit cards without needing a legal name change. This initiative, launching on June 1 for Pride Month, emphasizes the bank's commitment to diversity and inclusion. Ashley Duncan, VP of Inclusion & Diversity, highlights the importance of identity, stating that this feature reflects their values. Republic Bank, headquartered in Louisville, Kentucky, operates 42 branches across five states, with approximately $6.5 billion in assets.

Positive

• Introduction of True Name™ feature for debit cards promotes inclusion for transgender and non-binary customers.
• Launch coincides with Pride Month, enhancing brand reputation.
• Partnership with Mastercard strengthens service offerings.

Negative

• None.

Republic Bank is the first community bank to launch a new feature that will help ensure an authentic banking experience for transgender and non-binary customers by enabling the use of their chosen name on their debit cards.

Through a partnership with Mastercard, Republic’s eligible business and personal banking customers will be able to use their self-identified chosen first name on their debit cards without the requirement of a legal name change. The True Name™ feature will be available to customers starting June 1, to coincide with the kick-off of Pride month.

“We value diversity and inclusion and want our customers who identify as transgender and non-binary to see these values reflected in our actions and in the products and solutions we offer,” said Ashley Duncan, Vice President, Director of Inclusion & Diversity. “We know that one’s name and identity are important and providing our customers the opportunity to use their chosen names on their debit cards is a way to show we value them.”

“Our commitment for True Name is to reach a point where every card, everywhere is enabled with the feature as we believe in empowering people to show up as they are,” said Cheryl Guerin, EVP marketing & communications for Mastercard. “We are honored to have Republic Bank join us in this journey, helping us to further extend the reach and impact of the True Name initiative.”

“As a community bank, we’re here to serve the entire community,” said Steve Trager, Chairman and CEO of Republic Bank. “Enabling this feature builds on our inclusion and diversity efforts within each of the communities where we do business.”

Customers interested in the True Name™ feature on Republic Bank debit cards can request a card by calling (888) 584-3600. More information is available at republicbank.com/truename.

As part of ongoing efforts to demonstrate its values internally, Republic has established six different associate Business Resource Groups focused on the inclusion and celebration of different populations, including the LGBTQ+ community. According to Duncan, members of these groups share insights and build awareness through internal programming, educational resources, community partnerships, listening sessions with senior executives and more.

About Republic Bank

Republic Bancorp, Inc. (the “Company”) is the parent company of Republic Bank & Trust Company (the “Bank”). The Bank currently has 42 full-service banking centers throughout five states: 28 banking centers in 8 Kentucky communities – Covington, Crestview Hills, Florence, Georgetown, Lexington, Louisville, Shelbyville, and Shepherdsville; three banking centers in southern Indiana – Floyds Knobs, Jeffersonville, and New Albany; seven banking centers in six Florida communities (Tampa MSA) – Largo, New Port Richey, St. Petersburg, Seminole, Tampa, and Temple Terrace, and one loan production office in Oldsmar; two banking centers in two Tennessee communities (Nashville MSA) – Cool Springs and Green Hills; and two banking centers in two Ohio communities (Cincinnati MSA) – Norwood and West Chester. The Bank offers internet banking at www.republicbank.com. The Company has approximately $6.5 billion in assets and is headquartered in Louisville, Kentucky. The Company’s Class A Common Stock is listed under the symbol “RBCAA” on the NASDAQ Global Select Market.

Republic Bank. It’s just easier here. ®

About Mastercard (NYSE: MA)

Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.

www.mastercard.com

View source version on businesswire.com: https://www.businesswire.com/news/home/20210601006066/en/

FAQ

What is the True Name™ feature launched by Republic Bank?

The True Name™ feature allows transgender and non-binary customers to use their chosen name on debit cards without a legal name change.

When will the True Name™ feature be available to customers?

The True Name™ feature will be available starting June 1.

How does the True Name™ feature impact Republic Bank's customers?

It empowers customers by allowing them to reflect their identity on debit cards, enhancing their banking experience.

What is Republic Bank's commitment to diversity and inclusion?

Republic Bank values diversity and aims to reflect this in their products and services, including the True Name™ feature.

What are the operational states of Republic Bank?

Republic Bank operates in Kentucky, Indiana, Florida, Tennessee, and Ohio.