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Playtika Holding Corp. (NASDAQ: PLTK) is a leading mobile gaming entertainment and technology company, renowned for its diverse portfolio of engaging social games. Headquartered in Herzliya, Israel, Playtika was founded in 2010 and has since become a trailblazer in the realm of free-to-play games. The company is celebrated for captivating audiences with highly immersive and beautifully produced games, combining art with sophisticated algorithms to enhance the gaming experience.
Playtika's core business revolves around developing and operating mobile games. Their prominent titles include Slotomania, Bingo Blitz, House of Fun, Poker Heat, and Board Kings. These games offer a variety of experiences, ensuring that players find something that suits their tastes, whether they seek humor, drama, playfulness, or intrigue.
The company's roots are deeply embedded in the social casino space; they were pioneers in introducing free-to-play casino-style games on social networks. Slotomania remains a top-grossing app on both Facebook and iOS platforms. Leveraging their understanding of player preferences and expertise in marketing and monetization, Playtika has successfully expanded into other game categories like bingo and strategy games.
Recent Achievements and Projects:
- Partnerships: Playtika's Caesars Slots launched a new promotion featuring TV host Ty Pennington, offering a $2,500 gift card each week to enhance player engagement.
- Marketing Campaigns: Solitaire Grand Harvest partnered with actress Sarah Jessica Parker for a nationwide TV spot, emphasizing the game's immersive farm-themed experience.
- Strategic Alliances: Playtika's Solitaire Grand Harvest collaborated with Dr. Phil McGraw on a unique partnership to promote stress relief through gaming, integrating in-game and on-air content.
- Social Responsibility: The World Series of Poker (WSOP) app hosted a 72-hour Pokerthon to support Disabled American Veterans (DAV), combining gaming with charitable efforts.
- Innovative Promotions: Slotomania teamed up with the game show Let’s Make a Deal to offer players a chance to win weekly car prizes, reflecting the growing convergence of gaming and entertainment media.
Playtika's financial performance is robust, with significant revenue generated from the sale of virtual items in online games. The company has a global presence with operations in the USA, EMEA, APAC, and other regions, with the majority of its revenue stemming from the USA.
To support its vast portfolio, Playtika has developed live game operations services and a proprietary technology platform. The company continues to innovate and expand its gaming offerings, ensuring that players remain entertained and engaged.
For the latest financial updates and detailed announcements, investors and stakeholders can refer to Playtika’s Investor Relations website.
Labaton Sucharow, a prominent shareholder rights firm, is investigating potential securities law violations involving Playtika Holding Corp. (NASDAQ: PLTK). The firm encourages shareholders who believe they have been harmed to reach out for assistance. Labaton Sucharow is recognized for its expertise in complex litigation, including securities and shareholder rights cases, with offices in New York, Wilmington, and Washington, D.C.
Playtika Holding Corp. (NASDAQ: PLTK) will announce its second quarter 2022 financial results on August 4, 2022, before U.S. markets open. A conference call will follow at 5:30 a.m. Pacific Time (8:30 a.m. Eastern Time) to discuss the results. Investors can access the live webcast and earnings materials on Playtika's Investor Relations website. Founded in 2010 and headquartered in Herzliya, Israel, Playtika is a leader in mobile gaming, offering a diverse portfolio of game titles.
Slotomania®, the leading play-for-fun slots game by Playtika®, has embarked on a bus tour through southern U.S. states to connect with players. Starting June 18 in San Antonio, where country star Tanya Tucker performed, this initiative aims to foster community engagement. The tour will include events in Dallas, Houston, Oklahoma, and Phoenix. Celebrated for its exceptional graphics and gameplay, Slotomania has remained the top-grossing social casino game for over a decade.
Bingo Blitz, a Playtika studio, has announced a partnership with Meals on Wheels America, aimed at addressing senior loneliness and hunger. The initiative includes dedicated in-game content and a total financial commitment of $300,000 throughout 2022, with $200,000 directly donated to the charity. Players will engage in activities to support seniors, such as cooking and delivering meals. This collaboration seeks to raise awareness of loneliness among older adults, further highlighting Bingo Blitz's commitment to fostering community spirit through gaming.
The World Series of Poker (WSOP) app, a leading free-to-play poker platform by Playtika, has revealed 14 influencers participating in its #RoadToTheTable campaign. With a combined following of 28 million, these influencers will engage audiences as they compete for the WSOP crown throughout 2022. Each influencer received a mystery box to kick off the challenge, enhancing their poker skills. The initiative aims to broaden poker's appeal and encourage more players to explore the game. Playtika continues to assert its dominance in the mobile gaming sector, with WSOP recognized as the top poker app.
ProDrops, a unique card collecting game developer, has secured a $5 million seed investment from Playtika (NASDAQ: PLTK), aimed at accelerating game development and expanding its workforce.
The funding will support the development of the Rocket League card collecting add-on, set to launch in 2023, while enhancing ProDrops' offerings in the gaming and esports space. ProDrops' CEO, Omer Ziv, expressed excitement about the collaboration with Playtika, leveraging their expertise to enrich the traditional gaming industry.
Playtika Holding Corp. (NASDAQ: PLTK) announced its first quarter 2022 results, reporting revenue of $676.9 million, a 6.0% increase year-over-year. Net income rose to $83.2 million, compared to $35.7 million the previous year. The casual portfolio saw significant growth, with revenue up 20.7% and comprising 52.5% of total revenue. The Average Daily Payer Conversion improved to 3.2%. The company forecasts full-year revenue of $2.73 billion and Adjusted EBITDA of $940 million.
Playtika's World Series of Poker (WSOP) is launching a new initiative featuring 14 social media influencers competing to become WSOP legends. This eight-month campaign will pair influencers with professional WSOP mentors, culminating in a live competition in December. The influencers hail from diverse backgrounds and will engage audiences through interactive content, including a live reveal on Instagram. The WSOP app, the most downloaded free poker game globally, continues to attract millions of players, expanding its reach through this campaign.
Playtika's popular game, Solitaire Grand Harvest, has partnered with Tree-Nation to plant over 36,000 trees in California, aiming to restore forests damaged by wildfires. This eco-friendly initiative allows players to contribute by playing the game, with a planting event set to coincide with Earth Day. Participants will receive certificates and updates on the planting process. The move emphasizes the game's slogan 'My place to grow' and promotes personal growth alongside environmental responsibility. This collaboration showcases Playtika's commitment to sustainability.
Playtika Holding Corp. (NASDAQ:PLTK) will release its first-quarter 2022 financial results on May 10, 2022, prior to U.S. markets opening. Following the release, management will host a conference call at 5:30 a.m. Pacific Time (8:30 a.m. Eastern Time) to discuss the results. Interested parties can access materials via Playtika's Investor Relations website, and a live webcast will be available for participants.
Founded in 2010, Playtika is a leader in mobile gaming entertainment, employing over 4,000 individuals globally.
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