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Playtika Holding Corp. (NASDAQ: PLTK) is a leading mobile gaming entertainment and technology company, renowned for its diverse portfolio of engaging social games. Headquartered in Herzliya, Israel, Playtika was founded in 2010 and has since become a trailblazer in the realm of free-to-play games. The company is celebrated for captivating audiences with highly immersive and beautifully produced games, combining art with sophisticated algorithms to enhance the gaming experience.
Playtika's core business revolves around developing and operating mobile games. Their prominent titles include Slotomania, Bingo Blitz, House of Fun, Poker Heat, and Board Kings. These games offer a variety of experiences, ensuring that players find something that suits their tastes, whether they seek humor, drama, playfulness, or intrigue.
The company's roots are deeply embedded in the social casino space; they were pioneers in introducing free-to-play casino-style games on social networks. Slotomania remains a top-grossing app on both Facebook and iOS platforms. Leveraging their understanding of player preferences and expertise in marketing and monetization, Playtika has successfully expanded into other game categories like bingo and strategy games.
Recent Achievements and Projects:
- Partnerships: Playtika's Caesars Slots launched a new promotion featuring TV host Ty Pennington, offering a $2,500 gift card each week to enhance player engagement.
- Marketing Campaigns: Solitaire Grand Harvest partnered with actress Sarah Jessica Parker for a nationwide TV spot, emphasizing the game's immersive farm-themed experience.
- Strategic Alliances: Playtika's Solitaire Grand Harvest collaborated with Dr. Phil McGraw on a unique partnership to promote stress relief through gaming, integrating in-game and on-air content.
- Social Responsibility: The World Series of Poker (WSOP) app hosted a 72-hour Pokerthon to support Disabled American Veterans (DAV), combining gaming with charitable efforts.
- Innovative Promotions: Slotomania teamed up with the game show Let’s Make a Deal to offer players a chance to win weekly car prizes, reflecting the growing convergence of gaming and entertainment media.
Playtika's financial performance is robust, with significant revenue generated from the sale of virtual items in online games. The company has a global presence with operations in the USA, EMEA, APAC, and other regions, with the majority of its revenue stemming from the USA.
To support its vast portfolio, Playtika has developed live game operations services and a proprietary technology platform. The company continues to innovate and expand its gaming offerings, ensuring that players remain entertained and engaged.
For the latest financial updates and detailed announcements, investors and stakeholders can refer to Playtika’s Investor Relations website.
Playtika Holding Corp. (NASDAQ: PLTK) reported its Q4 2022 and full-year financial results, achieving a 1.3% increase in annual revenue at $2.615 billion. Q4 revenue was $631.2 million, down 2.7% year-over-year, with direct-to-consumer platforms revenue showing a 6.6% increase to $150.2 million. Net income fell to $87.5 million from $102.3 million in the previous year. The Credit Adjusted EBITDA was $202.6 million, up 15%. For FY23, the company expects revenue between $2.570-$2.620 billion. Total cash as of Dec 31, 2022, was $768.7 million.
On February 7, 2023, Playtika Holding Corp. (NASDAQ:PLTK) announced it will release its financial results for the fourth quarter and full-year 2022 before U.S. markets open on February 28, 2023. Following the release, Playtika management will host a conference call at 5:30 a.m. Pacific Time (8:30 a.m. Eastern Time) to discuss the results. Investors can access the live webcast and earnings materials on Playtika’s Investor Relations website.
Founded in 2010, Playtika is a leading mobile gaming entertainment and technology company based in Herzliya, Israel, known for its innovative free-to-play social games.
Playtika's Caesars Slots is launching a Lucky Month promotion, introducing new features and in-app gifts. The campaign includes a 30-second commercial featuring TV personality Ty Pennington, showcasing common superstitions and encouraging players to embrace luck in the game. This is part of a broader marketing strategy including new machines and free slots. The collaboration with Pennington also involves an in-app design feature stemming from a previous successful campaign. Playtika aims to enhance user engagement with this innovative approach in their popular game.
Playtika Holding Corp. (NASDAQ: PLTK) has made a revised non-binding proposal to acquire Rovio Entertainment Corporation for EUR 9.05 per share, a 55% premium over Rovio’s closing price on
Joffre Capital announced its inability to proceed with the pre-closing of a stock purchase agreement to acquire 106,102,467 shares of Playtika (PLTK) due to governance issues within the company. Co-Founder James Lu resigned from the Board, citing significant governance deficiencies, lack of Board responsiveness, and conflicts of interest due to management control. Lu expressed disappointment over the halted acquisition, emphasizing the Board's failure to address critical governance practices. Joffre is now seeking to recover its initial payment related to the agreement.
Playtika Holding Corp. (NASDAQ: PLTK) announced an extension for its Option Exchange offering period from December 12, 2022, to December 15, 2022, allowing eligible service providers to exchange stock options for restricted stock units. To date, 7,436,975 options have been tendered for this exchange. The terms of the exchange remain unchanged, and no recommendation has been made regarding participation. Potential risks related to the Option Exchange include timing uncertainties and possible impacts on the company's operations and relationships.
Playtika Holding Corp. (NASDAQ: PLTK) reported third quarter 2022 revenue of $647.8 million, a 1.9% increase from the previous year. The casual portfolio grew by 14.4%, now representing 54.9% of total revenue, while the social casino portfolio declined by 10.2%. Net income dropped to $68.2 million from $80.5 million year-over-year, with adjusted EBITDA at $230.7 million. The company purchased $600 million in shares, reducing outstanding shares by 51.8 million.
Looking ahead, Playtika anticipates full year 2022 revenue to be between $2.60 and $2.66 billion.
Playtika Holding Corp. (NASDAQ:PLTK) will announce its third quarter 2022 financial results on November 8, 2022, before U.S. markets open. A conference call to discuss these results is scheduled for 5:30 a.m. Pacific Time (8:30 a.m. Eastern Time) on the same day. Investors can access a live webcast of the call and earnings materials on Playtika's Investor Relations website. Founded in 2010, Playtika is a leader in mobile gaming and offers a diverse portfolio of game titles.
Playtika Holding Corp. (NASDAQ: PLTK) has concluded its tender offer to buy back 51,813,472 shares at $11.58 each, totaling $600 million. The offer, which finished on October 3, 2022, saw significant interest, with 73,905,922 shares tendered. As a result, Playtika purchased approximately 70.1% of the shares tendered. Following this transaction, the company will have around 360,922,005 shares outstanding. The tender offer was managed by American Stock Transfer & Trust Company, LLC, with D.F. King & Co. serving as the information agent.
Playtika Holding Corp. (NASDAQ: PLTK) announced preliminary results of its tender offer to purchase up to 51,813,472 shares at $11.58 each, totaling about $600 million. The tender offer, which expired on October 3, 2022, saw 74,041,076 shares tendered. Due to oversubscription, approximately 69.98% of shares will be accepted on a pro rata basis. After the purchase, Playtika expects about 360,922,005 shares outstanding. This offer reflects a significant commitment to returning capital to shareholders amidst ongoing market challenges.
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