Playtika Holding Corp. - PLTK STOCK NEWS

Playtika has been honored at the 2023 NYX Game Awards, receiving accolades for its innovative marketing campaigns across multiple game titles, notably Bingo Blitz, Solitaire Grand Harvest, and World Series of Poker. The awards showcased over 700 entries from 30 countries, celebrating creative excellence and the impact of gaming. Bingo Blitz achieved two Grand awards for campaigns with Meghan Trainor and Drew Barrymore. Solitaire Grand Harvest secured a Gold award with Jane Seymour, while World Series of Poker earned a Silver award featuring Laurence Fishburne. Laura Keren, Playtika’s VP of Global Marketing, attributes this success to their marketing team’s storytelling prowess, underscoring the potential of gaming as an art form.

Slotomania, the leading free-to-play slots game from Playtika (NASDAQ: PLTK), has partnered with the American TV show Family Feud to launch its first-ever free-to-play Family Feud slot machine. This collaboration aims to enhance player engagement by integrating iconic elements from the TV show, including an in-app avatar of host Steve Harvey and competitions such as the Family Feud Super Cup.

The integration will begin on April 18 and will continue throughout the year, marking a unique opportunity for real-time engagement through both in-game features and live TV appearances. With over 13 million social media followers, Slotomania is set to leverage its community for this campaign.

Playtika Holding Corp. (NASDAQ:PLTK) has announced that it will release its financial results for the first quarter of 2023 on May 4, 2023, before the U.S. markets open. Following the release, management will host a conference call at 5:30 a.m. Pacific Time (8:30 a.m. Eastern Time) to discuss the financial outcomes. Interested parties can access the live webcast and earnings release materials on Playtika's Investor Relations website. The company, founded in 2010 and based in Herzliya, Israel, is a leader in mobile gaming entertainment, known for its portfolio of popular game titles. Playtika's mission focuses on delivering engaging gaming experiences globally.

Playtika Holding Corp. (NASDAQ: PLTK), a key player in mobile gaming, revealed on January 19, 2023, that it submitted a revised non-binding proposal to acquire Rovio Entertainment Corporation (ROVIO.HE). Following this, Rovio announced on February 6, 2023, its decision to start a strategic review and engage in preliminary discussions with interested parties, including Playtika. However, these preliminary discussions have now concluded without a definitive outcome.

Best Fiends, developed by Playtika's studio Seriously, has launched a daring national campaign targeting its biggest competitor in the puzzle game market. The campaign encourages players to break free from old gaming habits and embrace Best Fiends as their new favorite. With over one million daily active users and 96 million downloads since 2014, Best Fiends features over 7,000 levels and unique characters. The campaign includes three comedic videos showcasing its characters in relatable scenarios. Playtika aims to position Best Fiends as a bold contender in the casual gaming sector, emphasizing its creative marketing strategy.

Playtika (NASDAQ:PLTK) has announced new senior appointments to enhance its growth strategy. Gili Brudno will serve as Chief Human Resources Officer, focusing on global HR strategies and employee experience. She brings significant experience from BioCatch and SAP, among others. Darlan Monterisi has been appointed Executive Vice President and Global Head of Communications, overseeing corporate communications and reputation management. Monterisi has over 20 years of experience in various roles, including with Dataminr and the U.S. Marine Corps. These appointments aim to strengthen Playtika’s position in the mobile gaming sector.