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Playtika Holding Corp. (NASDAQ: PLTK) is a leading mobile gaming entertainment and technology company, renowned for its diverse portfolio of engaging social games. Headquartered in Herzliya, Israel, Playtika was founded in 2010 and has since become a trailblazer in the realm of free-to-play games. The company is celebrated for captivating audiences with highly immersive and beautifully produced games, combining art with sophisticated algorithms to enhance the gaming experience.
Playtika's core business revolves around developing and operating mobile games. Their prominent titles include Slotomania, Bingo Blitz, House of Fun, Poker Heat, and Board Kings. These games offer a variety of experiences, ensuring that players find something that suits their tastes, whether they seek humor, drama, playfulness, or intrigue.
The company's roots are deeply embedded in the social casino space; they were pioneers in introducing free-to-play casino-style games on social networks. Slotomania remains a top-grossing app on both Facebook and iOS platforms. Leveraging their understanding of player preferences and expertise in marketing and monetization, Playtika has successfully expanded into other game categories like bingo and strategy games.
Recent Achievements and Projects:
- Partnerships: Playtika's Caesars Slots launched a new promotion featuring TV host Ty Pennington, offering a $2,500 gift card each week to enhance player engagement.
- Marketing Campaigns: Solitaire Grand Harvest partnered with actress Sarah Jessica Parker for a nationwide TV spot, emphasizing the game's immersive farm-themed experience.
- Strategic Alliances: Playtika's Solitaire Grand Harvest collaborated with Dr. Phil McGraw on a unique partnership to promote stress relief through gaming, integrating in-game and on-air content.
- Social Responsibility: The World Series of Poker (WSOP) app hosted a 72-hour Pokerthon to support Disabled American Veterans (DAV), combining gaming with charitable efforts.
- Innovative Promotions: Slotomania teamed up with the game show Let’s Make a Deal to offer players a chance to win weekly car prizes, reflecting the growing convergence of gaming and entertainment media.
Playtika's financial performance is robust, with significant revenue generated from the sale of virtual items in online games. The company has a global presence with operations in the USA, EMEA, APAC, and other regions, with the majority of its revenue stemming from the USA.
To support its vast portfolio, Playtika has developed live game operations services and a proprietary technology platform. The company continues to innovate and expand its gaming offerings, ensuring that players remain entertained and engaged.
For the latest financial updates and detailed announcements, investors and stakeholders can refer to Playtika’s Investor Relations website.
ProDrops, a unique card collecting game developer, has secured a $5 million seed investment from Playtika (NASDAQ: PLTK), aimed at accelerating game development and expanding its workforce.
The funding will support the development of the Rocket League card collecting add-on, set to launch in 2023, while enhancing ProDrops' offerings in the gaming and esports space. ProDrops' CEO, Omer Ziv, expressed excitement about the collaboration with Playtika, leveraging their expertise to enrich the traditional gaming industry.
Playtika Holding Corp. (NASDAQ: PLTK) announced its first quarter 2022 results, reporting revenue of $676.9 million, a 6.0% increase year-over-year. Net income rose to $83.2 million, compared to $35.7 million the previous year. The casual portfolio saw significant growth, with revenue up 20.7% and comprising 52.5% of total revenue. The Average Daily Payer Conversion improved to 3.2%. The company forecasts full-year revenue of $2.73 billion and Adjusted EBITDA of $940 million.
Playtika's World Series of Poker (WSOP) is launching a new initiative featuring 14 social media influencers competing to become WSOP legends. This eight-month campaign will pair influencers with professional WSOP mentors, culminating in a live competition in December. The influencers hail from diverse backgrounds and will engage audiences through interactive content, including a live reveal on Instagram. The WSOP app, the most downloaded free poker game globally, continues to attract millions of players, expanding its reach through this campaign.
Playtika's popular game, Solitaire Grand Harvest, has partnered with Tree-Nation to plant over 36,000 trees in California, aiming to restore forests damaged by wildfires. This eco-friendly initiative allows players to contribute by playing the game, with a planting event set to coincide with Earth Day. Participants will receive certificates and updates on the planting process. The move emphasizes the game's slogan 'My place to grow' and promotes personal growth alongside environmental responsibility. This collaboration showcases Playtika's commitment to sustainability.
Playtika Holding Corp. (NASDAQ:PLTK) will release its first-quarter 2022 financial results on May 10, 2022, prior to U.S. markets opening. Following the release, management will host a conference call at 5:30 a.m. Pacific Time (8:30 a.m. Eastern Time) to discuss the results. Interested parties can access materials via Playtika's Investor Relations website, and a live webcast will be available for participants.
Founded in 2010, Playtika is a leader in mobile gaming entertainment, employing over 4,000 individuals globally.
Playtika's Caesars Slots has partnered with the Wildlife Conservation Society (WCS) to donate between $17,000 and $35,000. The initiative includes a new in-game character, a panda, encouraging players to engage and unlock features that contribute to the donation. This effort highlights wildlife conservation and aims to support WCS's mission to protect biodiversity, especially as many species face extinction threats. Playtika emphasizes the role of gaming in raising environmental awareness.
Playtika (NASDAQ: PLTK) announced the acquisition of JustPlay.LOL, the creator of the multiplayer game 1v1.LOL, expanding its offerings into the Action and Battle Royale genres. The acquisition aligns with Playtika's strategy to diversify game genres and utilize its Boost platform to enhance revenue. JustPlay.LOL has over 50 million downloads and approximately 700,000 daily active users. The move reflects Playtika's commitment to integrating studios and leveraging technology for operational success.
Playtika (NASDAQ: PLTK) has appointed Dr. Jacob Mendel as Vice-President of Blockchain Technology. Dr. Mendel brings over 20 years of experience, having previously led blockchain initiatives at Intel and J.P. Morgan. His expertise will support Playtika's expansion into Web3.0 and GameFi, enhancing growth opportunities. Chief Strategy Officer Eric Rapps emphasized the importance of blockchain in future commerce and community engagement. Playtika, founded in 2010, boasts 35 million monthly active users and a strong technology footprint in mobile gaming.
Playtika's House of Fun® has launched HOF Impact™, an eco-friendly initiative aimed at planting 100,000 trees in Idaho's Nez Perce-Clearwater National Forests. This campaign runs from March 4 to March 7, 2022, encouraging players to engage for free while contributing to environmental restoration. The initiative, inspired by player feedback, collaborates with Dots Eco to ensure species resilience against disease and fire. Participants will receive personal certificates for their contributions, reflecting the commitment to combine gaming enjoyment with environmental responsibility.
Playtika Holding Corp. (NASDAQ: PLTK) reported significant growth in its fourth quarter and full-year 2021 financial results. Fourth quarter revenue rose to $649 million from $573.5 million year-over-year, with net income climbing to $102.3 million. For 2021, revenue totaled $2.583 billion, up from $2.371 billion, and net income surged to $308.5 million. The company is also exploring strategic alternatives to maximize shareholder value, including a potential sale. January 2022 showed continued growth with revenue and payer conversion improvements.
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