Head & Shoulders and Troy Polamalu Are Always Working to Keep Fans 100% Covered and Take Tasks off Your Shoulders, in Partnership With Fiverr

Rhea-AI Summary

Troy Polamalu, NFL legend and ambassador for Head & Shoulders, collaborates with Fiverr this season to provide creative services while promoting the brand's Scalp Shield Technology, which offers up to 100% dandruff protection. The campaign, launching October 21, showcases Polamalu's diverse talents, from hair care tips to music and design. Head & Shoulders has a long-standing reputation, being the world's #1 shampoo, used by 1.3 billion people. This partnership underscores the brand's commitment to consumer engagement and innovative marketing strategies.

Positive

• Partnership with Fiverr enhances brand visibility.
• Troy Polamalu's celebrity status may drive consumer interest.
• Innovative campaign showcases diverse services, increasing engagement.

Negative

• None.

CINCINNATI--(BUSINESS WIRE)-- As an NFL legend and Head & Shoulders ambassador for more than a decade, Troy Polamalu is one of the hardest working guys in dandruff. In fact, some say he’s always working, just like Head & Shoulders Scalp Shield Technology is never not working to provide up to 100% dandruff protection, even between washes*.

Head & Shoulders and Troy Polamalu Are Always Working to Keep Fans 100% Covered and Take Tasks off Your Shoulders, in Partnership With Fiverr (Photo: Business Wire)

That’s why, this NFL season, Troy and Head & Shoulders have teamed up with Fiverr, the world’s largest marketplace for creative and digital services, to help keep you up to 100% protected from dandruff and to take tasks off your shoulders, so you can be your most productive.

To launch the campaign, Troy will prove that even in retirement he’s always working, putting his hall-of-fame mentality and diverse range of talents to good use. By offering hair care tips and tricks, tattoo design, unboxing videos, voiceover work and custom piano tracks, Troy has a service for everyone. Together with Head & Shoulders, his services are available on one of today's hottest marketplaces for a limited time only.

"I'm excited to be working with Head & Shoulders again this season,” said Troy Polamalu. “Offering my services on the Fiverr platform has been such a cool opportunity, I’ve really enjoyed putting my talents to good use and I look forward to fulfilling some services!”

For the third year in a row, Troy joins forces with Patrick Mahomes and proves that they’re the hardest working guys in dandruff. Just like Head & Shoulders’ Scalp Shield Technology works day and night to protect against flakes, they too are always working.

Starting October 21^st, check out Fiverr.com to request a service from Troy and follow along on Head & Shoulders’ Twitter (@HeadShoulders) and Instagram (@HeadAndShoulders) to watch the campaign unfold.

*Visible flakes, with regular use.

About Head & Shoulders

With over 60 years of trailblazing innovation on scalp care, Head & Shoulders has established itself as the leader in dandruff protection and is the world’s #1 shampoo, used by 1.3 billion people across 140 countries. Head & Shoulders provides a broad range of cosmetic benefits and offers custom solutions for different hair types and scalp concerns.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at www.pg.com/news.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211021005174/en/

Marina Maher Communications

Tom LaBelle

tom.labelle@hellommc.com

201-835-3848



Allie Maurillo

amaurillo@hellommc.com

631-965-5059

Source: Procter & Gamble

FAQ

What is the partnership between Troy Polamalu and Fiverr about?

Troy Polamalu is offering creative services on Fiverr to promote Head & Shoulders' Scalp Shield Technology.

When does the Head & Shoulders campaign featuring Troy Polamalu start?

The campaign launches on October 21.

How does Head & Shoulders Scalp Shield Technology work?

It provides up to 100% dandruff protection, even between washes.

What benefits does Head & Shoulders claim for its products?

Head & Shoulders is the world’s #1 shampoo, used by 1.3 billion people globally.

Who else is involved in the Head & Shoulders campaign with Troy Polamalu?

Patrick Mahomes also joins the campaign for the third consecutive year.