Gillette and Lay-Up Partner to Power the Next Generation of Role Models
Gillette (PG) announces a new partnership with Lay-Up Youth Basketball, a Toronto-based charity, to support youth development through basketball programs in Toronto's Neighbourhood Improvement Areas. The partnership focuses on supporting Lay-Up's Coach Development Pathway, providing year-round employment, certification, and mentorship opportunities for young coaches.
A recent Gillette Canada survey revealed that nearly 40% of Canadians believe boys lack access to positive role models, while 80% acknowledge sport coaches can serve as positive role models. The initiative aligns with Gillette's position as the official shave and beard care partner of the NBA in Canada and the Toronto Raptors, featuring Toronto Raptors player Gradey Dick as ambassador.
Gillette (PG) annuncia una nuova partnership con Lay-Up Youth Basketball, un'organizzazione benefica con sede a Toronto, per sostenere lo sviluppo giovanile attraverso programmi di basket nelle Aree di Miglioramento dei Quartieri di Toronto. La partnership si concentra sul supporto del percorso di sviluppo degli allenatori di Lay-Up, offrendo opportunità di lavoro durante tutto l'anno, certificazione e mentorship per giovani allenatori.
Un recente sondaggio di Gillette Canada ha rivelato che quasi il 40% dei canadesi ritiene che i ragazzi manchino di modelli positivi, mentre l'80% riconosce che gli allenatori sportivi possono fungere da modelli positivi. L'iniziativa si allinea con la posizione di Gillette come partner ufficiale per la rasatura e la cura della barba della NBA in Canada e dei Toronto Raptors, con il giocatore dei Raptors di Toronto Gradey Dick come ambasciatore.
Gillette (PG) anuncia una nueva asociación con Lay-Up Youth Basketball, una organización benéfica con sede en Toronto, para apoyar el desarrollo juvenil a través de programas de baloncesto en las Áreas de Mejora de Vecindarios de Toronto. La asociación se centra en apoyar el Camino de Desarrollo de Entrenadores de Lay-Up, proporcionando empleo durante todo el año, certificación y oportunidades de mentoría para jóvenes entrenadores.
Una reciente encuesta de Gillette Canadá reveló que casi el 40% de los canadienses creen que los niños carecen de acceso a modelos positivos, mientras que el 80% reconoce que los entrenadores deportivos pueden servir como modelos positivos. La iniciativa se alinea con la posición de Gillette como el socio oficial de afeitado y cuidado de la barba de la NBA en Canadá y de los Toronto Raptors, con el jugador de los Raptors de Toronto Gradey Dick como embajador.
질레트 (PG)는 토론토에 본사를 둔 자선단체인 Lay-Up Youth Basketball과 새로운 파트너십을 발표하며, 토론토의 지역 개선 지역에서 농구 프로그램을 통해 청소년 개발을 지원합니다. 이 파트너십은 Lay-Up의 코치 개발 경로를 지원하는 데 중점을 두며, 젊은 코치들에게 연중 고용, 인증 및 멘토십 기회를 제공합니다.
최근 질레트 캐나다 설문조사에 따르면, 캐나다인의 거의 40%가 남자 아이들이 긍정적인 롤모델에 접근할 수 없다고 생각하며, 80%는 스포츠 코치가 긍정적인 롤모델이 될 수 있다고 인정합니다. 이 이니셔티브는 질레트가 캐나다 NBA와 토론토 래퍼스의 공식 면도 및 수염 관리 파트너로 자리 잡고 있는 것과 일치하며, 토론토 래퍼스의 선수 그레이디 딕이 앰배서더로 활동하고 있습니다.
Gillette (PG) annonce un nouveau partenariat avec Lay-Up Youth Basketball, une organisation caritative basée à Toronto, pour soutenir le développement des jeunes à travers des programmes de basketball dans les Zones d'Amélioration des Quartiers de Toronto. Le partenariat se concentre sur le soutien du Parcours de Développement des Entraîneurs de Lay-Up, offrant des opportunités d'emploi tout au long de l'année, de certification et de mentorat pour les jeunes entraîneurs.
Une récente enquête de Gillette Canada a révélé que près de 40 % des Canadiens estiment que les garçons manquent d'accès à des modèles positifs, tandis que 80 % reconnaissent que les entraîneurs sportifs peuvent servir de modèles positifs. L'initiative s'aligne avec la position de Gillette en tant que partenaire officiel de rasage et de soin de la barbe de la NBA au Canada et des Toronto Raptors, avec le joueur des Raptors de Toronto Gradey Dick comme ambassadeur.
Gillette (PG) kündigt eine neue Partnerschaft mit Lay-Up Youth Basketball, einer in Toronto ansässigen Wohltätigkeitsorganisation, an, um die Jugendentwicklung durch Basketballprogramme in den Nachbarschaftsverbesserungsgebieten von Toronto zu unterstützen. Der Fokus der Partnerschaft liegt auf der Unterstützung des Trainerentwicklungsweges von Lay-Up, der ganzjährige Beschäftigung, Zertifizierung und Mentoring-Möglichkeiten für junge Trainer bietet.
Eine aktuelle Umfrage von Gillette Kanada ergab, dass fast 40 % der Kanadier glauben, dass Jungen keinen Zugang zu positiven Vorbildern haben, während 80 % anerkennen, dass Sporttrainer als positive Vorbilder fungieren können. Die Initiative steht im Einklang mit der Position von Gillette als offizieller Partner für Rasur- und Bartpflege der NBA in Kanada und der Toronto Raptors, mit dem Spieler der Raptors Gradey Dick als Botschafter.
- Strategic partnership expansion in sports sector through NBA and Toronto Raptors official partnership
- Brand strengthening in Canadian market through community engagement and youth development programs
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New basketball partnership supports youth in
Toronto Raptors player Gradey Dick joins young participants from Lay-Up, a charity serving Toronto’s Neighbourhood Improvement Areas, as Gillette announces its support for Lay-Up’s Coach Development Pathway. (Photo: Business Wire)
Through this partnership, Gillette is supporting Lay-Up’s Coach Development Pathway—an evidence-based approach grounded in best practices in sport-for-development. This pathway helps the young people Lay-Up serves develop and transition into coaching roles within the program, providing year-round employment, certification, experiential learning opportunities, and mentorship. The pathway equips coaches at all experience levels with the skills and resources needed to make a lasting impact in their communities.
A new survey by Gillette Canada1 highlights a clear need for more positive role models for boys in
Gillette believes the bond between a coach and a young athlete is a relationship grounded in trust, guidance, and inspiration—qualities that make coaches some of the most natural role models for young people. Similarly, 80 per cent of Canadians said that sport coaches in local communities can serve as positive role models for boys.
"At Gillette, our mission has always been to provide the men of today and tomorrow with the tools they need to be their best selves,” said Jennifer Seiler, Senior Vice President, Grooming Canada at P&G. “Coaches do more than teach skills on the court; they help young people develop confidence, resilience, and a sense of belonging, shaping their path both in sports and in life. By supporting Lay-Up’s efforts to develop more coaches, we’re helping to create greater access to positive role models, ensuring that youth have the guidance and inspiration they need to succeed."
Founded in 2014, Lay-Up’s mission is to deliver the benefits of youth-basketball programs in a cost-free, community-based model, ensuring that all children and youth have access to the transformative power of sport. Lay-Up’s programs are delivered year-round in Toronto’s Neighbourhood Improvement Areas, with a focus on fostering long-term relationships between participants and coaches.
"At Lay-Up, we look forward to partnering with Gillette and creating lasting, meaningful change for both youth and coaches,” said Chris Penrose, Executive Director, Lay-Up. “With Gillette’s support, we’re not only expanding access to positive role models for the young people we serve, but also creating opportunities for them to stay involved as they enter the next phase of their lives.”
GILLETTE IS THE OFFICIAL SHAVE AND BEARD CARE PARTNER OF THE NBA IN
Gillette continues to highlight role models with its most recent campaign, The Best Your Game Can Get, which celebrates Gillette’s designation as the official shave and beard care partner of the Toronto Raptors.
“The Best Your Game Can Get” lets the younger generation take the lead with GilletteLabs, showing the world that the best a man can get keeps getting better. This message is brought to life with Gillette ambassador and Toronto Raptors player, Gradey Dick, who shares a belief in the power of role models to inspire the next generation of men.
"I’m proud to support Gillette’s partnership with Lay-Up because I know firsthand the difference a strong role model can make in a young person’s life," said Gradey Dick. "Basketball has taught me so much about discipline, confidence, and giving back, and programs like Lay-Up help ensure that boys not only have access to mentors but also learn how to become leaders themselves.”
For more than 120 years, Gillette has been committed to helping men look, feel, and be their best. Please visit Gillette.ca for more information about Gillette and its products.
1These are the findings of a study/survey conducted by Gillette Canada from February 5th to February 7th, 2025, among a representative sample of 1501 online Canadians who are members of the Angus Reid Forum. The survey was conducted in English and French. For comparison purposes only, a probability sample of this size would carry a margin of error of +/- 2.5 percentage points, 19 times out of 20.
About Gillette
For more than 120 years, Gillette has delivered precision technology and unrivaled product performance – improving the lives of over 800 million consumers around the world. From shaving and body grooming to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave gel (gels, foams, and creams), skin care, aftershaves, antiperspirants, deodorants, and body wash. For more information and the latest news on Gillette, visit gillette.ca.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.
About Lay-Up
Lay-Up is a charitable organization focused on the future of access to basketball. Through cost-free year-round basketball programming and paid youth coach development that is rooted in the Culture of Basketball, our programs serve over 800 youth annually across
Category: Gillette
View source version on businesswire.com: https://www.businesswire.com/news/home/20250219440554/en/
Media Contacts:
Stephanie Buttrill
Communications Contractor, Gillette North America
Email: buttrill.sb@pg.com
Ridhi Arun Kumar
Porter Novelli on behalf of Gillette Canada
Email: ridhi.arunkumar@porternovelli.com
Chris Penrose
Lay-Up
Email: cpenrose@layup.ca
Source: Procter & Gamble
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