Gillette Venus, America’s #1 Female Shave Brand*, Aces its Upgrades to the Brand’s World Class Lineup for a “Shave That Serves Your Skin”
Gillette Venus, America's #1 female shave brand, announces significant upgrades to its product lineup, reinforcing its commitment to personalized skin care through the 'Shave That Serves Your Skin' campaign. The brand has partnered with WTA tennis stars Taylor Townsend, Alycia Parks, and Peyton Stearns to showcase its enhanced collection.
The upgraded lineup features the new MoistureGlide Razor with dual moisture bars containing over 50% skin conditioners and argan oil, the Extra Smooth Sensitive Razor offering 0% shave irritation, and the Venus for Pubic Hair and Skin Razor designed for thick hair and sensitive areas. Each product comes with improved packaging and a new shower holder.
Venus plans to promote these updates through a TVC campaign and events at the Miami Open and throughout the WTA season, continuing its 'My Skin. My Way.' initiative that began in 2018.
Gillette Venus, il marchio di rasatura femminile numero 1 in America, annuncia importanti aggiornamenti alla sua gamma di prodotti, rafforzando il suo impegno per la cura della pelle personalizzata attraverso la campagna 'La Rasatura Che Cura La Tua Pelle'. Il marchio ha collaborato con le stelle del tennis WTA Taylor Townsend, Alycia Parks e Peyton Stearns per presentare la sua collezione migliorata.
La nuova gamma include il nuovo Rasoio MoistureGlide con barre di umidità duali contenenti oltre il 50% di condizionatori per la pelle e olio di argan, il Rasoio Extra Smooth Sensitive che offre il 0% di irritazione durante la rasatura, e il Rasoio Venus per Peli Pubici e Pelle progettato per peli spessi e aree sensibili. Ogni prodotto è dotato di un packaging migliorato e di un nuovo supporto per la doccia.
Venus prevede di promuovere questi aggiornamenti attraverso una campagna TVC e eventi all'Open di Miami e durante tutta la stagione WTA, continuando la sua iniziativa 'La Mia Pelle. Il Mio Modo.' iniziata nel 2018.
Gillette Venus, la marca de afeitado femenino número 1 en América, anuncia importantes mejoras en su línea de productos, reforzando su compromiso con el cuidado personalizado de la piel a través de la campaña 'El Afeitado Que Cuida Tu Piel'. La marca se ha asociado con las estrellas del tenis WTA Taylor Townsend, Alycia Parks y Peyton Stearns para mostrar su colección mejorada.
La nueva línea incluye el nuevo Razor MoistureGlide con barras de humedad duales que contienen más del 50% de acondicionadores para la piel y aceite de argán, el Razor Extra Smooth Sensitive que ofrece 0% de irritación al afeitar, y el Razor Venus para Vello Público y Piel diseñado para vello grueso y áreas sensibles. Cada producto viene con un empaque mejorado y un nuevo soporte para la ducha.
Venus planea promocionar estas actualizaciones a través de una campaña de TVC y eventos en el Miami Open y durante toda la temporada de la WTA, continuando su iniciativa 'Mi Piel. Mi Manera.' que comenzó en 2018.
길렛 비너스, 미국의 1위 여성 면도 브랜드가 '당신의 피부를 위한 면도' 캠페인을 통해 개인화된 피부 관리에 대한 약속을 강화하며 제품 라인업의 중요한 업그레이드를 발표했습니다. 이 브랜드는 WTA 테니스 스타인 테일러 타운센드, 알리시아 파크스, 페이튼 스턴스와 협력하여 개선된 컬렉션을 선보입니다.
업그레이드된 라인업에는 50% 이상의 피부 컨디셔너와 아르간 오일을 포함한 이중 수분 바가 있는 새로운 모이스처글라이드 면도기, 0% 면도 자극을 제공하는 엑스트라 스무스 센시티브 면도기, 두꺼운 털과 민감한 부위를 위해 설계된 비너스 퍼 퍼빅 헤어 앤 스킨 면도기가 포함됩니다. 각 제품은 개선된 포장과 새로운 샤워 홀더가 함께 제공됩니다.
비너스는 이러한 업데이트를 TVC 캠페인과 마이애미 오픈 및 WTA 시즌 전반에 걸친 이벤트를 통해 홍보할 계획이며, 2018년에 시작된 '내 피부. 내 방식.' 이니셔티브를 지속합니다.
Gillette Venus, la marque de rasage féminin numéro 1 en Amérique, annonce des améliorations significatives de sa gamme de produits, renforçant son engagement envers des soins de la peau personnalisés à travers la campagne 'Le Rasage Qui S'occupe de Votre Peau'. La marque s'est associée aux stars du tennis WTA Taylor Townsend, Alycia Parks et Peyton Stearns pour présenter sa collection améliorée.
La nouvelle gamme comprend le nouveau Rasoir MoistureGlide avec des barres d'humidité doubles contenant plus de 50% d'agents hydratants et d'huile d'argan, le Rasoir Extra Smooth Sensitive offrant 0% d'irritation lors du rasage, et le Rasoir Venus pour Poils Pubiens et Peau conçu pour les poils épais et les zones sensibles. Chaque produit est livré avec un emballage amélioré et un nouveau support de douche.
Venus prévoit de promouvoir ces mises à jour à travers une campagne TVC et des événements lors de l'Open de Miami et tout au long de la saison WTA, poursuivant son initiative 'Ma Peau. Ma Façon.' lancée en 2018.
Gillette Venus, die Nr. 1 der Damenrasurmarken in Amerika, kündigt bedeutende Verbesserungen seiner Produktlinie an und bekräftigt damit sein Engagement für personalisierte Hautpflege durch die Kampagne 'Die Rasur, die deiner Haut dient'. Die Marke hat sich mit den WTA Tennisstars Taylor Townsend, Alycia Parks und Peyton Stearns zusammengetan, um ihre verbesserte Kollektion zu präsentieren.
Die aktualisierte Produktlinie umfasst den neuen MoistureGlide Rasierer mit dualen Feuchtigkeitsbalken, die über 50% Hautpflegemittel und Arganöl enthalten, den Extra Smooth Sensitive Rasierer, der 0% Rasurirritation bietet, und den Venus Rasierer für Schamhaare und Haut, der für dickes Haar und empfindliche Bereiche entwickelt wurde. Jedes Produkt kommt mit verbesserter Verpackung und einem neuen Duschhalter.
Venus plant, diese Updates durch eine TVC-Kampagne und Veranstaltungen beim Miami Open sowie während der gesamten WTA-Saison zu fördern und setzt damit seine Initiative 'Meine Haut. Mein Weg.' fort, die 2018 begann.
- Brand maintains #1 market position in women's razors category
- Launch of new MoistureGlide Razor with enhanced moisturizing features
- Strategic partnership with WTA and professional tennis players
- Product line expansion addressing specific skin and hair type needs
- None.
The brand has teamed up with the Women’s Tennis Association (WTA) and tennis stars Taylor Townsend, Alycia Parks, and Peyton Stearns, to demonstrate that whether women choose to shave, shape, trim or style, Venus products are designed with their body and hair in mind.
Gillette Venus, America’s #1 Female Shave Brand*, Aces its Upgrades to the Brand’s World Class Lineup for a “Shave That Serves Your Skin” (Photo: Business Wire)
“For almost 25 years, Gillette Venus has developed products with women’s smooth skin in mind. Our team of female-led scientists are constantly revolutionizing the shave care category, which is why we are thrilled to share this upgraded collection, where every woman can find a razor that serves her skin and hair type,” says Isabel Pimentel, Brand Vice President, Gillette Venus North America. “We knew there was no better way to introduce this lineup than by continuing our partnership with female athletes to demonstrate how important it is to feel your best in everything you do.”
The upgraded collection, anchored by the newly released MoistureGlide Razor, includes product updates for seamless user experience, limited edition-tennis themed razors and updated packaging. Venus launched these offerings through a TVC campaign and will host an event at the Miami Open this month, followed by activations at tournaments throughout the WTA season.
“As a professional tennis player, and a busy mom, it’s important that every product I use makes me feel my best, so I can be the best,” says Taylor Townsend. “The Venus for Pubic Hair & Skin Razor helps defends against ingrown hair and razor burn, so whether you’re defending your latest match title or looking for a personal win, you can do so with powerful, smooth, skin.”
Just like every athlete has their own routine, every woman has unique skin needs. That’s why Venus offers a razor for every kind of shave. For Peyton Stearns, Venus’ Extra Smooth Sensitive is her go-to to feel at the top of her game. “Its lubricating strip helps protect my sensitive skin, so I get a smooth shave with up to
For Alycia Parks, “It’s always Venus,” she says. “On and off the court, it makes a difference when I feel my best – and the Venus MoistureGlide Razor leaves my skin feeling silky, glowy, and as smooth as my best serve.”
Recognizing that different tools serve different skin types, Venus has a quiz to help women decide the best suited razor for them. To ensure that every shave is a great one, Venus will also include a new shower holder, to keep the razor clean and dry between uses.
Some of our athlete ambassadors’ favorite razors are:
-
The NEW Gillette Venus MoistureGlide Razor: Designed for users with dry skin, this razor is sandwiched between two moisture bars made with more than
50% skin conditioners plus a touch of argan oil. It helps protect against dryness after shaving. -
The Gillette Venus Extra Smooth Sensitive Razor: Designed for sensitive, irritation-prone skin, this dermatologist tested razor features sharp, durable blades that get users a close shave with up to
0% shave irritation thanks to the cushioned blue strip that acts like the skin’s bodyguard. - The Gillette Venus for Pubic Hair and Skin Razor: Designed to take on thick hair and thin skin and features the Irritation Defense Bar for a smooth and close shave, helping to defend from irritation, so users don’t have to settle for ingrown hair, razor burn, or redness.
More information on Venus can be found at www.GilletteVenus.com as well as on Instagram and TikTok.
* Source Euromonitor International Limited; Source: Euromonitor International; Beauty & Personal Care 2024 ed, Women’s Razors and Blades, Value Sales, 2023 data.
About Gillette Venus:
For more than 120 years, Gillette has set the standard for precision and performance, enriching the lives of 800 million consumers worldwide. Pioneering innovations in shaving and skincare, Gillette continually exceeds expectations in personal grooming. Among its esteemed legacy, Gillette Venus shines as one of its most prominent brands, with over 20 years of expertise in women's shaving and grooming. Venus embodies innovation and empowerment, celebrating each woman's unique beauty. With a focus on quality and comfort, Venus elevates shaving, with precise trims and hydrating shave gels. Wherever you choose to shave, shape, trim or style, Venus products are designed with your body and its hair in mind. For the latest updates and information on Gillette Venus, please visit gillettevenus.com.
About the WTA
The WTA is the original game-changer for women’s sport.
Founded in 1973 by the visionary Billie Jean King, the WTA was created to build equal opportunities for women in tennis, and we’ve been breaking boundaries ever since. Today we’re the powerhouse of women’s professional sports, uniting athletes in fearless competition and bringing people together through the love of tennis.
The Hologic WTA Tour shares the thrill of every serve, rally and match point with an audience of more one billion around the world. Players compete for PIF WTA ranking points in tournament arenas on six continents before the season hits its peak at the WTA Finals, where the best singles and doubles superstars battle to be crowned as year-end champions.
Our ambitions go well beyond the court. We are champions for our 1,600 incredible athletes and drivers of change through advocacy and action for women’s health and empowerment across the globe.
Rally the world: wtatennis.com
Category: Gillette-Venus
View source version on businesswire.com: https://www.businesswire.com/news/home/20250312348372/en/
Venus/P&G Beauty
Marta LopezSilva
Email: lopezsilva.m@pg.com
Marina Maher Communications
Shaun Agres
Email: shaun.agres@hellommc.com
Source: Procter & Gamble
FAQ
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