Downy Partners with Operation Warm

Downy pledges $100,000 to support nonprofit provide coats and shoes to children in need for warmth, confidence, and hope; Partners with Dollar General to host in-person donations at local Tennessee and Ohio schools

CINCINNATI--(BUSINESS WIRE)-- This March and April when customers buy Downy liquid fabric softener at Dollar General, they’re not just freshening up laundry—they’re also supporting a great cause!

Downy announced today its partnership with Operation Warm, a nonprofit organization that provides brand-new winter coats and shoes to children in need across the country. Downy has committed to a robust program that includes a $100,000 donation to Operation Warm, in-person events and in-store programs with partners at Dollar General, and access to essential clothing that help improve children’s everyday lives.

“At Downy, we genuinely believe in bringing freshness to laundry, but we also want to give back to our communities,” said Nick Jackson, P&G Dollar General Marketing Director. “That’s why we’re excited to team up with Dollar General and Operation Warm. It’s all about making a positive impact in the lives of kids across the country."

To further support their hometowns, Downy, Dollar General, and Operation Warm will host in-person donation events at local schools in Nashville, Tennessee and Cincinnati, Ohio this spring where employee volunteers will distribute new coats, shoes, and books to students in need.

“Every student deserves the basic necessities to feel protected, confident and empowered so they can thrive, no matter the challenges they face,” shared Denine Torr, Dollar General’s vice president of corporate social responsibility and philanthropy. “Dollar General is proud to demonstrate our mission of Serving Others and partner with Downy and Operation Warm to provide hope to children in need.”

For more information about Operation Warm, please visit www.operationwarm.org. To learn more about Downy, please visit www.Downy.com.

About Operation Warm

Operation Warm is a respected national nonprofit organization dedicated to fostering warmth, confidence, and hope to under-resourced children through basic need programs that connect them to vital community resources. For 25 years, Operation Warm and our esteemed supporters have utilized the powerful gift of brand-new coats and other essential clothing items to empower children and families in need. Together, we are transforming lives and making a lasting impact on communities across the nation.

To get involved, visit www.operationwarm.org

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250320208218/en/

Procter & Gamble

Rosie Paulik, 513-885-3910

paulik.re@pg.com

or

M Booth

Rachel Koggan, 973-464-6469

rachelk@mbooth.com

Source: Procter & Gamble

FAQ

How much is Downy donating to Operation Warm in their 2025 partnership?

Downy is donating $100,000 to Operation Warm as part of their partnership program.

When can customers support Operation Warm by buying Downy at Dollar General?

Customers can support the initiative by purchasing Downy liquid fabric softener at Dollar General during March and April 2025.

Which cities will host Downy and Operation Warm donation events?

The donation events will be held at local schools in Nashville, Tennessee and Cincinnati, Ohio.

What items will be distributed at the Downy-Operation Warm school events?

Employee volunteers will distribute new coats, shoes, and books to students in need at the school events.