Febreze Reveals Vanilla Suede as its 2025 Scent of the Year
Febreze, a P&G brand, has announced Vanilla Suede as its 2025 Scent of the Year, marking their fourth annual scent release. The fragrance, part of the new Blends Collection, features a sophisticated combination of brushed mahogany, gold amber, and smoked vanilla.
The scent was developed by Febreze master perfumer Rafael Trujillo and lead perfumer Michelle Hagen, based on consumer trends showing Americans' increasing desire to create comfortable home sanctuaries. The product will be available in Febreze AIR and Febreze PLUG formats, with prices starting at $3.99 MSRP at major retailers nationwide.
This launch aligns with observed consumer behavior focusing on self-indulgence and home comfort, as identified by P&G's Innovation Foresight of Fragrance and Ingredients division. The Vanilla Suede scent aims to transform spaces into personal oases, catering to both homebodies and hosts.
Febreze, un marchio di P&G, ha annunciato Vanilla Suede come la Fragranza dell'Anno 2025, segnando il loro quarto lancio annuale di fragranze. Questa profumazione, parte della nuova Blends Collection, presenta una combinazione sofisticata di mogano spazzolato, ambra dorata e vaniglia affumicata.
La fragranza è stata sviluppata dal maestro profumiere di Febreze Rafael Trujillo e dalla profumiera principale Michelle Hagen, basandosi sulle tendenze dei consumatori che mostrano un crescente desiderio degli americani di creare santuari domestici confortevoli. Il prodotto sarà disponibile nei formati Febreze AIR e Febreze PLUG, con prezzi a partire da $3.99 MSRP presso i principali rivenditori a livello nazionale.
Questo lancio si allinea con i comportamenti dei consumatori osservati, incentrati sull'autoindulgenza e sul comfort domestico, come identificato dalla divisione Innovazione e Previsione delle Fragranze e degli Ingredienti di P&G. La fragranza Vanilla Suede mira a trasformare gli spazi in oasi personali, soddisfacendo sia i patiti della casa che gli ospiti.
Febreze, una marca de P&G, ha anunciado Vanilla Suede como su Fragancia del Año 2025, marcando su cuarto lanzamiento anual de fragancias. La fragancia, parte de la nueva Blends Collection, presenta una sofisticada combinación de caoba cepillada, ámbar dorado y vainilla ahumada.
La fragancia fue desarrollada por el maestro perfumista de Febreze Rafael Trujillo y la perfumista principal Michelle Hagen, basada en las tendencias de los consumidores que muestran el creciente deseo de los estadounidenses de crear santuarios hogareños cómodos. El producto estará disponible en formatos Febreze AIR y Febreze PLUG, con precios a partir de $3.99 MSRP en los principales minoristas a nivel nacional.
Este lanzamiento se alinea con el comportamiento observado de los consumidores que se centra en la autoindulgencia y el confort en el hogar, tal como lo identificó la división de Innovación y Perspectivas de Fragancias e Ingredientes de P&G. La fragancia Vanilla Suede busca transformar los espacios en oasis personales, atendiendo tanto a los amantes del hogar como a los anfitriones.
Febreze, P&G의 브랜드,가 Vanilla Suede를 2025년 올해의 향기로 발표하며 네 번째 연례 향기 출시를 기념했습니다. 이 향기는 새로운 Blends Collection의 일환으로, 브러시드 마호가니, 골드 앰버, 스모크드 바닐라의 세련된 조합을 특징으로 합니다.
이 향기는 Febreze의 마스터 퍼퓨머 라파엘 트루히요와 수석 퍼퓨머 미셸 하겐이 개발했으며, 미국 소비자들이 편안한 집안의 성역을 만들고자 하는 욕구가 증가하고 있다는 소비자 트렌드를 바탕으로 하고 있습니다. 이 제품은 Febreze AIR와 Febreze PLUG 형식으로 제공되며, 주요 소매점에서 MSRP $3.99부터 판매될 예정입니다.
이번 출시 는 P&G의 향수 및 성분 혁신 전망 부서에서 확인된 소비자 행동을 반영하며, 자기 만족과 집에서의 편안함에 중점을 두고 있습니다. Vanilla Suede 향기는 공간을 개인적인 오아시스로 변화시키는 것을 목표로 하며, 집에 머무는 것을 좋아하는 사람들과 주최자 모두를 만족시킵니다.
Febreze, une marque de P&G, a annoncé Vanilla Suede comme son Parfum de l'Année 2025, marquant leur quatrième lancement annuel de parfum. La fragrance, faisant partie de la nouvelle Blends Collection, présente une combinaison sophistiquée de acajou brossé, d'ambre doré et de vanille fumée.
La fragrance a été développée par le maître parfumeur de Febreze, Rafael Trujillo, et la parfumeuse principale, Michelle Hagen, sur la base des tendances de consommation montrant le désir croissant des Américains de créer des sanctuaires confortables chez eux. Le produit sera disponible en formats Febreze AIR et Febreze PLUG, avec des prix commençant à 3,99 $ MSRP chez les principaux détaillants à l'échelle nationale.
Ce lancement s'aligne avec les comportements des consommateurs observés, axés sur l'auto-indulgence et le confort à domicile, comme l'a identifié la division Innovation et Prévisions des Parfums et Ingrédients de P&G. La fragrance Vanilla Suede vise à transformer les espaces en oasis personnelles, s'adressant à la fois aux amateurs de maison et aux hôtes.
Febreze, eine Marke von P&G, hat Vanilla Suede als ihren Duft des Jahres 2025 angekündigt und damit die vierte jährliche Duftveröffentlichung gefeiert. Der Duft, Teil der neuen Blends Collection, bietet eine anspruchsvolle Kombination aus gebürstetem Mahagoni, goldener Amber und geräucherter Vanille.
Der Duft wurde von Febreze-Masterparfumeur Rafael Trujillo und der leitenden Parfumeurin Michelle Hagen entwickelt, basierend auf Verbrauchertrends, die das wachsende Verlangen der Amerikaner zeigen, komfortable Rückzugsorte in ihren Wohnungen zu schaffen. Das Produkt wird in den Formaten Febreze AIR und Febreze PLUG erhältlich sein, mit Preisen ab 3,99 $ UVP bei großen Einzelhändlern im ganzen Land.
Dieser Launch steht im Einklang mit dem beobachteten Verbraucherverhalten, das sich auf Selbstverwöhnung und Wohnkomfort konzentriert, wie von der Innovationsprognose für Düfte und Inhaltsstoffe von P&G identifiziert. Der Duft Vanilla Suede zielt darauf ab, Räume in persönliche Oasen zu verwandeln und spricht sowohl Hausliebhaber als auch Gastgeber an.
- New product launch expanding Febreze's portfolio
- Strategic alignment with consumer trends towards home comfort
- None.
A Blend of Fragrances that Evokes Feelings of Comfort and Indulgence
Febreze Releases Fourth Annual Scent of the Year, Vanilla Suede: A Scent Created to Embrace Comfort and Indulgence in 2025.
Featuring a complex but complimentary blend of brushed mahogany, gold amber, and smoked vanilla, Vanilla Suede is grounded in familiar warm aromas with an unexpected, elegant twist. The stability of mahogany, combined with the luxurious warmth of amber and vanilla, evoke feelings of both comfort and indulgence, elevating any room, aesthetic, or vibe.
“Amidst the chaos of everyday life, we’re seeing a rise in self-indulgence and a desire to take back control of our spaces,” said Febreze master perfumer Rafael Trujillo. “People are looking for reasons to spend more time at home, whether that means hosting friends or curating the perfect night in and Vanilla Suede helps them do just that: transform any space into a personal oasis.”
Every year, Trujillo and the Febreze Fragrance Group, a special division within P&G’s Innovation Foresight of Fragrance and Ingredients, design the Scent of the Year to reflect how consumers are feeling and the scents they are craving most in their homes. This year’s research and global-trend forecasts found that Americans are collectively focusing on the desire to slow down and take refuge in our homes, which inspired lead perfumer, Michelle Hagen to curate and develop the inspiring Vanilla Suede scent.
With this year’s emphasis on elevated comfort and embracing everyday luxuries, Vanilla Suede creates a mood that encourages both relaxation and extravagance in every room of your home. Available in Febreze AIR, Vanilla Suede provides as instant luxurious upgrade and an always-on elegant scent in Febreze PLUG. For a totally customized 24/7 scent experience, use Febreze PLUG Vanilla Suede with the Febreze PLUG Scent Booster. Febreze’s Vanilla Suede products are available online and at major retailers nationwide starting at an MSRP of
*Pricing is at sole discretion of the retailer.
ABOUT FEBREZE
In 1998, Procter & Gamble (P&G) gave households a breath of fresh air with the launch of Febreze®, known today as the preeminent brand for providing a fresh, clean scent and tackling tough odors from fabrics and the air. Febreze® features a line of products with freshness capabilities that range from ridding pet odors and tackling sweat stink to decorating the home with scent and freshening on the go. Febreze® has been one of the fastest growing brands in P&G’s portfolio of household brands and bring innovative products to market.
ABOUT PROCTER & GAMBLE
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com/ for the latest news and information about P&G and its brands.
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Procter & Gamble
Esra Yeksek, 415-320-2869
yeksek.e@pg.com
or
M Booth
Rachel Koggan, 973-464-6469
rachelk@mbooth.com
Source: Procter & Gamble
FAQ
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