P&G and the National Basketball Athletic Equipment Managers Association (NBAEMA) Team Up to Power Laundry Solutions
Procter & Gamble (P&G) has announced a new partnership with the National Basketball Athletic Equipment Managers Association (NBAEMA), designating Tide, Downy, Unstopables, and Bounce as the 'Official Laundry Partners.' This collaboration aims to support equipment managers in maintaining players' gear effectively.
The partnership provides essential laundry solutions including Tide for deep cleaning, Downy Rinse & Refresh for odor removal, Unstopables for long-lasting freshness, and Bounce for static control. The initiative serves 75 equipment managers who handle thousands of pounds of gear weekly, including jerseys, practice uniforms, and personal apparel.
Procter & Gamble (P&G) ha annunciato una nuova partnership con la National Basketball Athletic Equipment Managers Association (NBAEMA), designando Tide, Downy, Unstopables e Bounce come 'Partner Ufficiali per il Lavaggio'. Questa collaborazione ha l'obiettivo di supportare i responsabili dell'attrezzatura nella manutenzione efficace dell'abbigliamento dei giocatori.
La partnership offre soluzioni di lavanderia essenziali, inclusi Tide per una pulizia profonda, Downy Rinse & Refresh per la rimozione degli odori, Unstopables per una freschezza duratura e Bounce per il controllo dell'elettricità statica. L'iniziativa serve 75 responsabili dell'attrezzatura che gestiscono migliaia di chili di materiale settimanalmente, inclusi maglie, divise da allenamento e abbigliamento personale.
Procter & Gamble (P&G) ha anunciado una nueva asociación con la National Basketball Athletic Equipment Managers Association (NBAEMA), designando a Tide, Downy, Unstopables y Bounce como los 'Socios Oficiales de Lavandería'. Esta colaboración tiene como objetivo apoyar a los encargados de equipo en el mantenimiento efectivo del equipo de los jugadores.
La asociación proporciona soluciones de lavandería esenciales, incluyendo Tide para una limpieza profunda, Downy Rinse & Refresh para la eliminación de olores, Unstopables para una frescura duradera y Bounce para el control de la estática. La iniciativa atiende a 75 encargados de equipo que manejan miles de libras de equipo semanalmente, incluyendo camisetas, uniformes de práctica y ropa personal.
Procter & Gamble (P&G)는 National Basketball Athletic Equipment Managers Association (NBAEMA)와의 새로운 파트너십을 발표하며 Tide, Downy, Unstopables 및 Bounce를 '공식 세탁 파트너'로 지정했습니다. 이 협력은 장비 관리자들이 선수의 장비를 효과적으로 유지할 수 있도록 지원하는 것을 목표로 하고 있습니다.
이 파트너십은 깊은 세탁을 위한 Tide, 냄새 제거를 위한 Downy Rinse & Refresh, 오래 지속되는 신선함을 위한 Unstopables, 정전기 방지를 위한 Bounce와 같은 필수 세탁 솔루션을 제공합니다. 이 이니셔티브는 매주 수천 파운드의 장비를 관리하는 75명의 장비 관리자에게 서비스를 제공합니다. 여기에는 유니폼, 연습복 및 개인 의류가 포함됩니다.
Procter & Gamble (P&G) a annoncé un nouveau partenariat avec la National Basketball Athletic Equipment Managers Association (NBAEMA), désignant Tide, Downy, Unstopables et Bounce comme les 'Partenaires Officiels de Laverie'. Cette collaboration vise à soutenir les responsables de l'équipement dans l'entretien efficace de l'équipement des joueurs.
Le partenariat fournit des solutions de lavage essentielles, y compris Tide pour un nettoyage en profondeur, Downy Rinse & Refresh pour l'élimination des odeurs, Unstopables pour une fraîcheur durable et Bounce pour le contrôle de la statique. L'initiative sert 75 responsables d'équipement qui gèrent des milliers de livres d'équipement chaque semaine, y compris des maillots, des uniformes d'entraînement et des vêtements personnels.
Procter & Gamble (P&G) hat eine neue Partnerschaft mit der National Basketball Athletic Equipment Managers Association (NBAEMA) angekündigt und Tide, Downy, Unstopables und Bounce als 'Offizielle Waschpartner' benannt. Diese Zusammenarbeit zielt darauf ab, die Equipment-Manager bei der effektiven Pflege der Spieler-Ausrüstung zu unterstützen.
Die Partnerschaft bietet essentielle Waschlösungen, darunter Tide für eine gründliche Reinigung, Downy Rinse & Refresh zur Geruchsentfernung, Unstopables für langanhaltende Frische und Bounce zur statischen Kontrolle. Die Initiative richtet sich an 75 Equipment-Manager, die wöchentlich Tausende von Pfund Ausrüstung verwalten, einschließlich Trikots, Trainingsanzügen und persönlicher Kleidung.
- New strategic partnership expands P&G's market presence in professional sports
- Partnership provides access to high-volume institutional customer base
- Strengthens brand visibility through association with professional basketball
- None.
New Collaboration Provides Top-Performing Fabric Care Products to Keep Players’ Gear Clean, Fresh, and Game-Ready
These industry-leading Laundry Care products will provide the NBAEMA with essential solutions to keep uniforms clean, fresh, and in top condition throughout the season. The collaboration includes the following products:
- Tide Laundry Detergent: Known for its deep-cleaning power, Tide removes even the toughest stains, ensuring that uniforms are clean and ready for each game.
- Downy Rinse & Refresh Fabric Rinse: Helps remove tough, set-in odors, keeping uniforms fresh from the sweat and stink that accumulates during intense gameplay.
- Unstopables Scent Booster Beads: Delivers long-lasting freshness, keeping uniforms smelling fresh in the locker room and all-game long.
- Bounce Dryer Sheets: Provides effective static control, ensuring that uniforms are smooth without the cling on game day.
“Tide, Downy, Unstopables, and Bounce have long been trusted by equipment managers for keeping uniforms in top condition,” said Curtis Andrade, President of the NBAEMA. “This partnership takes laundry care to the next level, providing even more powerful tools to help equipment managers deliver the best for their teams.”
These equipment managers are tasked with ensuring every uniform, piece of training gear, and accessory is in top condition, a responsibility that demands long hours and fast turnarounds, especially between games. On average, professional basketball equipment managers are responsible for laundering thousands of pounds of gear each week, which includes jerseys, practice uniforms, and personal apparel. With P&G Laundry Care’s high-performance products, this partnership helps streamline their work by addressing some of the most challenging aspects of caring for fabrics, empowering the 75 equipment managers to spend less time on laundry.
“The toughest jobs require the toughest solutions,” said Sammy Wang, Senior Scientist, P&G Laundry Care, “and the buildup from sweat, odors, and constant wear makes laundry one of the more challenging tasks for equipment managers. Our lineup of products effectively tackles these daily challenges, ensuring uniforms stay fresh, clean, and game-ready.”
For more information about the partnership and P&G’s Laundry Care products, please visit: https://nbaema.com/official-laundry-partners/
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.
About NBAEMA
The National Basketball Athletic Equipment Managers Association (NBAEMA) is the professional organization representing full-time equipment managers in professional basketball. Dedicated to excellence in team operations, NBAEMA members play a critical role in ensuring players, coaches, and basketball operations staff have the essential gear, apparel, and logistical support needed to perform at the highest level. Through collaboration, innovation, and leadership, NBAEMA continues to advance the profession, set best practices, and uphold the highest standards of service in professional basketball. For more information, visit www.nbaema.com or follow on Instagram @nbaema.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250327500463/en/
M Booth
Rachel Koggan, 973-464-6469
rachelk@mbooth.com
Source: Procter & Gamble
FAQ
What brands are included in P&G's partnership with NBAEMA?
How much laundry do NBA equipment managers handle weekly?
What specific benefits does each P&G product provide in the NBAEMA partnership?
How many equipment managers will benefit from P&G's NBAEMA partnership?
