Cascade Launches New & Improved Platinum Plus to Tackle Today’s Toughest Meal Cleanups
Cascade, America's #1 recommended dishwasher detergent brand, has launched New & Improved Cascade Platinum Plus with an upgraded formula designed to remove 100% of food residue and provide spot-free results. The product addresses consumers' main concerns about stuck-on food, tough grease, and spotty dishes.
The launch comes as over one-third of Americans now cook at home 4-6 times weekly, with 25% inspired by social media recipes. The new formula features a proprietary enzyme specifically designed to tackle tough-to-clean combinations like cheesy baked eggs and pan-seared meats, incorporating Dawn's grease-fighting capabilities.
To promote the launch, Cascade partnered with comedian Kenan Thompson for a social media campaign. The product is available nationwide at grocery and mass retailers, starting at $4.94 MSRP, and comes with a money-back guarantee.
Cascade, il marchio di detersivo per lavastoviglie numero 1 negli Stati Uniti, ha lanciato New & Improved Cascade Platinum Plus con una formula migliorata progettata per rimuovere il 100% dei residui di cibo e garantire risultati senza macchie. Il prodotto affronta le principali preoccupazioni dei consumatori riguardo al cibo incrostato, al grasso ostinato e ai piatti macchiati.
Il lancio avviene mentre oltre un terzo degli americani cucina a casa 4-6 volte a settimana, con il 25% ispirato da ricette sui social media. La nuova formula presenta un enzima proprietario specificamente progettato per affrontare combinazioni difficili da pulire come uova al forno con formaggio e carni rosolate in padella, incorporando le capacità di lotta al grasso di Dawn.
Per promuovere il lancio, Cascade ha collaborato con il comico Kenan Thompson per una campagna sui social media. Il prodotto è disponibile a livello nazionale presso i supermercati e i rivenditori di massa, a partire da un prezzo consigliato di $4.94, e viene fornito con una garanzia di rimborso.
Cascade, la marca de detergente para lavavajillas número 1 recomendada en América, ha lanzado New & Improved Cascade Platinum Plus con una fórmula mejorada diseñada para eliminar el 100% de los residuos de alimentos y proporcionar resultados sin manchas. El producto aborda las principales preocupaciones de los consumidores sobre los alimentos pegados, la grasa difícil y los platos manchados.
El lanzamiento se produce cuando más de un tercio de los estadounidenses ahora cocinan en casa de 4 a 6 veces por semana, con un 25% inspirado por recetas en redes sociales. La nueva fórmula cuenta con una enzima patentada específicamente diseñada para enfrentar combinaciones difíciles de limpiar como huevos al horno con queso y carnes selladas en sartén, incorporando las capacidades de lucha contra la grasa de Dawn.
Para promover el lanzamiento, Cascade se asoció con el comediante Kenan Thompson para una campaña en redes sociales. El producto está disponible a nivel nacional en supermercados y minoristas masivos, comenzando desde un precio sugerido de $4.94, y viene con una garantía de devolución de dinero.
캐스케이드, 미국에서 추천하는 1위 식기세척기 세제 브랜드가 New & Improved Cascade Platinum Plus를 출시했습니다. 이 제품은 100% 음식 잔여물을 제거하고 얼룩 없는 결과를 제공하도록 설계된 업그레이드된 포뮬러를 가지고 있습니다. 이 제품은 소비자들이 가장 걱정하는 음식 찌꺼기, 끈적한 기름, 얼룩진 식기에 대한 문제를 해결합니다.
이번 출시 소식은 미국인의 3분의 1 이상이 주 4-6회 가정에서 요리를 하고 있으며, 그 중 25%가 소셜 미디어의 레시피에서 영감을 받았다는 사실과 함께 전해졌습니다. 새로운 포뮬러는 치즈 오븐 계란과 팬에 구운 고기와 같은 청소하기 어려운 조합을 처리하도록 특별히 설계된 독점 효소를 특징으로 하며, Dawn의 기름 제거 능력을 통합하고 있습니다.
출시를 홍보하기 위해 캐스케이드는 코미디언 케넌 톰슨과 협력하여 소셜 미디어 캠페인을 진행했습니다. 이 제품은 전국의 식료품점과 대형 소매점에서 $4.94의 권장 소비자가격으로 구매할 수 있으며, 환불 보장도 제공됩니다.
Cascade, la marque de détergent pour lave-vaisselle la plus recommandée en Amérique, a lancé New & Improved Cascade Platinum Plus avec une formule améliorée conçue pour éliminer 100 % des résidus alimentaires et offrir des résultats sans taches. Le produit répond aux principales préoccupations des consommateurs concernant les aliments collés, la graisse tenace et la vaisselle tachée.
Ce lancement survient alors qu'un tiers des Américains cuisinent désormais à domicile 4 à 6 fois par semaine, avec 25 % d'entre eux inspirés par des recettes sur les réseaux sociaux. La nouvelle formule contient une enzyme propriétaire spécifiquement conçue pour s'attaquer à des combinaisons difficiles à nettoyer, comme les œufs au four au fromage et les viandes saisies à la poêle, intégrant les capacités de lutte contre la graisse de Dawn.
Pour promouvoir le lancement, Cascade a collaboré avec le comédien Kenan Thompson pour une campagne sur les réseaux sociaux. Le produit est disponible à l'échelle nationale dans les supermarchés et les détaillants de masse, à partir d'un prix de vente conseillé de 4,94 $, et est accompagné d'une garantie de remboursement.
Cascade, die in Amerika am häufigsten empfohlene Marke für Geschirrspülmittel, hat New & Improved Cascade Platinum Plus mit einer verbesserten Formel auf den Markt gebracht, die darauf ausgelegt ist, 100% der Lebensmittelrückstände zu entfernen und fleckenfreie Ergebnisse zu liefern. Das Produkt geht auf die Hauptanliegen der Verbraucher bezüglich festgebackener Lebensmittel, hartnäckigem Fett und fleckigem Geschirr ein.
Der Launch erfolgt zu einem Zeitpunkt, an dem über ein Drittel der Amerikaner nun 4-6 Mal pro Woche zu Hause kochen, wobei 25% von Rezepten in sozialen Medien inspiriert sind. Die neue Formel enthält ein proprietäres Enzym, das speziell dafür entwickelt wurde, schwer zu reinigende Kombinationen wie käsige gebackene Eier und in der Pfanne angebratene Fleischsorten zu bewältigen, und integriert die Fettbekämpfungsfähigkeiten von Dawn.
Um den Launch zu fördern, hat Cascade mit dem Komiker Kenan Thompson für eine Social-Media-Kampagne zusammengearbeitet. Das Produkt ist landesweit in Lebensmittelgeschäften und Einzelhandelsketten erhältlich, beginnend bei einem empfohlenen Verkaufspreis von 4,94 USD, und kommt mit einer Geld-zurück-Garantie.
- Product comes with a money-back guarantee, reducing consumer risk
- Addresses growing market demand with over 1/3 of Americans cooking more at home
- Strategic partnership with celebrity Kenan Thompson for marketing reach
- None.
Insights
P&G's launch of the reformulated Cascade Platinum Plus represents an incremental innovation within its home care portfolio rather than a revolutionary product introduction. The upgraded formula specifically targets the increased complexity in home cooking, with P&G's research identifying a rise in challenging-to-clean ingredients like proteins, meats, and cheese.
While the marketing partnership with Kenan Thompson and money-back guarantee demonstrate confidence in the product's performance, this launch follows P&G's standard playbook of continuous improvement to maintain category leadership. Cascade is already positioned as America's #1 recommended dishwasher detergent brand, suggesting this update aims to defend market share rather than dramatically expand it.
The cross-brand leveraging of Dawn's grease-fighting technology highlights P&G's ability to create operational synergies across its extensive product portfolio. However, this type of routine product reformulation rarely moves the needle financially for a company of P&G's size ($409B market cap).
For investors, this represents business-as-usual innovation that helps P&G maintain its competitive position against rivals like Reckitt Benckiser's Finish brand. The dishwasher detergent category itself represents only a fraction of P&G's home care segment, which is just one component of the company's diversified consumer goods portfolio. Without specific revenue projections or category growth targets, this launch appears designed to reinforce P&G's existing market leadership rather than materially impact overall financial performance.
Cascade partners with Comedian Kenan Thompson to Put Its Newest Formula to the Test and Let the Dishwasher Do The Work
Kenan Thompson and Cascade have teamed up to show how simple doing the dishes and cleaning up can be now thanks to New & Improved Cascade Platinum Plus. (Photo: Cascade)
More than one-third of Americans are now cooking at home four to six times per week, with more than
“One of our top priorities is making sure that our products and innovations evolve with the consumers’ needs. Through research, we discovered that people are becoming more adventurous in the kitchen. They’re cooking with more complex ingredients, and we needed to ensure that our formula was leveling up the same way that consumers are with their cooking. New & Improved Cascade Platinum Plus can tackle even the toughest messes being made in the kitchen today, delivering a superior clean,” says Angelica Matthews, Brand Vice President, North America Dish Care, Procter & Gamble.
Cascade Partners with Comedian Kenan Thompson
To encourage consumers to fearlessly take their at-home cooking (and cleaning) up a notch, Cascade has teamed up with comedian Kenan Thompson, a longtime Cascade user, to deliver a humorous and relatable take on the dreaded aftermath of cleaning a swarm of dirty dishes and pans in a new social media video, showing how simple the process can be now thanks to New & Improved Cascade Platinum Plus.
“I love cooking at home, but the dread of the cleanup can hold me back from making the meals I want.” says
With New & Improved Cascade Platinum Plus, dishwashing is as simple as scrape, load, and you’re done—no pre-rinsing or rewashing required. The brand is so confident in the new formula that it’s offering a money back guarantee so consumers can try the product risk-free.
New & Improved Cascade Platinum Plus is available for purchase at grocery and mass retailers nationwide, in a variety of sizes starting at
About Cascade
In 1953, Cascade® entered the automatic dishwashing market with claims of “spotless dishes” to the four percent of households with dishwashers. The fast-moving world of household innovations was just in its beginning stages, and Cascade stayed at the forefront for the next 50 years by developing a range of automatic dishwashing products perfect for a variety of families, needs, and lifestyles. Today, with decades of experience and dishwashers in more than 60-percent of households, Cascade continues to grow, striving for immaculate dishes every time with its brilliant automatic dishwashing powders, gels, pacs, and additives.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.
*More dishwasher brands in |
**Based on research found in the Mintel study “Cooking In America/Meal Planning and Preparation – US – 2024” |
View source version on businesswire.com: https://www.businesswire.com/news/home/20250310626982/en/
For media inquiries, please contact: Casey Miller, caseym@mbooth.com
Source: Procter & Gamble
FAQ
What are the key features of the New & Improved Cascade Platinum Plus?
How much does the new Cascade Platinum Plus cost?
What consumer trends led to the development of the new Cascade formula?
Does Cascade Platinum Plus require pre-rinsing dishes?
