Dawn® Launches its Best Liquid Dish Soap with Double the Suds
Dawn has launched its best liquid dish soap to date, Dawn PowerSuds, featuring double the suds compared to Dawn Platinum. The new proprietary formula traps, locks, and removes up to 99% of grease, addressing modern cooking challenges with complex soils from proteins and fats.
The innovative formula includes Trap & Lock technology, longer-lasting cleaning power, new ingredients to prevent grease re-deposition, and instant-drying action. The product comes in an EZ-Squeeze refillable bottle that stands on its cap and is available nationwide starting at $3.94 MSRP.
To promote the launch, Dawn has partnered with social media star Charlie Curtis-Beard to create an original song titled 'Double the Suds,' available on Instagram, TikTok, and YouTube.
Dawn ha lanciato il suo miglior detergente per piatti liquido fino ad oggi, Dawn PowerSuds, che presenta il doppio della schiuma rispetto a Dawn Platinum. La nuova formula proprietaria intrappola, blocca e rimuove fino al 99% di grasso, affrontando le sfide moderne della cucina con residui complessi di proteine e grassi.
La formula innovativa include la tecnologia Trap & Lock, una potenza pulente duratura, nuovi ingredienti per prevenire la ri-deposizione del grasso e un'azione di asciugatura istantanea. Il prodotto è disponibile in una bottiglia ricaricabile EZ-Squeeze che sta in piedi sulla sua parte superiore ed è disponibile a livello nazionale a partire da $3.94 MSRP.
Per promuovere il lancio, Dawn ha collaborato con la star dei social media Charlie Curtis-Beard per creare una canzone originale intitolata 'Double the Suds', disponibile su Instagram, TikTok e YouTube.
Dawn ha lanzado su mejor jabón líquido para platos hasta la fecha, Dawn PowerSuds, que presenta el doble de espuma en comparación con Dawn Platinum. La nueva fórmula propietaria atrapa, bloquea y elimina hasta el 99% de la grasa, abordando los desafíos modernos de la cocina con suciedades complejas de proteínas y grasas.
La fórmula innovadora incluye tecnología Trap & Lock, poder de limpieza de larga duración, nuevos ingredientes para prevenir la re-deposición de grasa y acción de secado instantáneo. El producto viene en una botella recargable EZ-Squeeze que se coloca sobre su tapa y está disponible a nivel nacional a partir de $3.94 MSRP.
Para promover el lanzamiento, Dawn se ha asociado con la estrella de redes sociales Charlie Curtis-Beard para crear una canción original titulada 'Double the Suds', disponible en Instagram, TikTok y YouTube.
Dawn는 지금까지 가장 뛰어난 액체 주방 세제 Dawn PowerSuds를 출시했습니다. 이 제품은 Dawn Platinum에 비해 두 배의 거품을 자랑합니다. 새로운 독점 포뮬러는 최대 99%의 기름기를 잡아주고 잠가주며 제거하여 단백질과 지방으로부터 발생하는 복잡한 오염 문제를 해결합니다.
혁신적인 포뮬러에는 Trap & Lock 기술, 더 오래 지속되는 세척력, 기름 재부착 방지를 위한 새로운 성분, 즉각적인 건조 작용이 포함되어 있습니다. 이 제품은 EZ-Squeeze 리필 가능 병에 담겨 있으며, 병이 뚜껑 위에 서도록 디자인되어 있으며, MSRP $3.94부터 전국에서 판매됩니다.
출시를 홍보하기 위해 Dawn은 소셜 미디어 스타인 Charlie Curtis-Beard와 협력하여 'Double the Suds'라는 제목의 오리지널 곡을 제작했습니다. 이 곡은 Instagram, TikTok 및 YouTube에서 이용할 수 있습니다.
Dawn a lancé son meilleur liquide vaisselle à ce jour, Dawn PowerSuds, offrant le double de mousse par rapport à Dawn Platinum. La nouvelle formule exclusive piège, verrouille et élimine jusqu'à 99 % de graisse, répondant aux défis modernes de la cuisine avec des salissures complexes de protéines et de graisses.
La formule innovante comprend la technologie Trap & Lock, une puissance de nettoyage durable, de nouveaux ingrédients pour prévenir la redéposition de graisse et une action de séchage instantanée. Le produit est proposé dans une bouteille rechargeable EZ-Squeeze qui se tient sur son capuchon et est disponible à l'échelle nationale à partir de 3,94 $ MSRP.
Pour promouvoir le lancement, Dawn s'est associé à la star des réseaux sociaux Charlie Curtis-Beard pour créer une chanson originale intitulée 'Double the Suds', disponible sur Instagram, TikTok et YouTube.
Dawn hat sein bisher bestes flüssiges Geschirrspülmittel Dawn PowerSuds auf den Markt gebracht, das im Vergleich zu Dawn Platinum doppelt so viel Schaum enthält. Die neue proprietäre Formel fängt bis zu 99 % Fett ein, schließt es ein und entfernt es, um moderne Kochherausforderungen mit komplexen Rückständen aus Proteinen und Fetten anzugehen.
Die innovative Formel umfasst die Trap & Lock-Technologie, langanhaltende Reinigungskraft, neue Inhaltsstoffe zur Verhinderung von Fettablagerungen und eine sofortige Trockenwirkung. Das Produkt wird in einer nachfüllbaren EZ-Squeeze-Flasche angeboten, die auf ihrem Deckel steht und ist landesweit ab einem UVP von 3,94 $ erhältlich.
Zur Förderung des Launches hat Dawn mit dem Social-Media-Star Charlie Curtis-Beard zusammengearbeitet, um einen Originalsong mit dem Titel 'Double the Suds' zu erstellen, der auf Instagram, TikTok und YouTube verfügbar ist.
- Introduction of new premium product with enhanced features
- Maintains market leadership position as #1 dish liquid in the US
- Innovative technology addressing specific consumer pain points
- Strategic pricing at $3.94 MSRP maintains competitive positioning
- None.
New Dawn PowerSuds’ innovative formula traps, locks, and removes up to
Dawn’s launch features a new music track from social media star Charlie Curtis-Beard to help people conquer a sink full of dishes with “Double the Suds”
From pans to plastics, NEW Dawn PowerSuds’ innovative formula traps, locks, and removes up to
Dawn was created more than 50 years ago because consumers needed a better way to cut grease quickly, with less scrubbing. Over the decades, Dawn has continued to develop new product innovations and formulas designed to make washing the dishes easier. Most recently, P&G consumer research showed that people's cooking habits have evolved, including increasingly cooking from scratch and making more meals with proteins and fats. Dawn was faced with fighting new, complex soils and cleaning challenges that required a powerful approach to tackling modern cooking trends.
Superior Cleaning Power
As Dawn’s best liquid dish soap, Dawn PowerSuds’ innovative formula includes:
-
Proprietary Trap & Lock technology to trap, lock, and remove up to
99% of grease from the first dish to the last. - Longer-lasting cleaning power with 2x suds that stay whiter longer.
- New ingredients to help break up soils and prevent grease from re-depositing on the next dish.
- Instant-drying action for cleaner, shinier, and more spotless dishes.
The refillable Dawn PowerSuds EZ-Squeeze bottle stands on its cap and dispenses from the bottom for less mess and to help make washing a sink full of dishes easy.
Dawn PowerSuds is available at grocery and mass retailers nationwide in a variety of sizes starting at
“New Dawn PowerSuds represents the brand's spirit of innovation and quest to remain the better grease getter, no matter the number of dishes or level of mess," said Angelica Matthews, Brand Vice President for North America Dish Care at Procter & Gamble. “With double the suds and new, one-of-a-kind technology that traps and locks grease so that it doesn’t spread from dish to dish, we've designed our best liquid dish soap to meet the real cleaning challenges of today and empower people to finally wash dishes more efficiently.”
Dawn PowerSuds & Social Media Star Charlie Curtis-Beard
To show consumers how PowerSuds makes cleaning up after throwing down in the kitchen easier than ever, Dawn has teamed up with Charlie Curtis-Beard, a notable rapper and social media creator, to create an original song, “Double the Suds,” that proclaims the power of suds and gets people singing, not stressing, at the sink.
“Not only do I love experimenting with my music, but I also love experimenting in the kitchen—and I have always trusted Dawn to help me with the clean up,” said Curtis-Beard. “I loved the creative challenge of expressing the new sense of ease and empowerment Dawn PowerSuds now brings into your everyday dishwashing routine. I tried to capture and transform the power and potential of suds into a beat that got people enjoying their time at the sink.”
“Double the Suds” is available now on Instagram, TikTok, and YouTube.
* Based on Sales. Nielsen Syndicated LDL Category Total US xAOC $ and Unit Sales Latest 52 w/e January 31, 2025
** vs. Dawn Platinum
*** vs. Dawn Platinum on greasy soil
About Dawn
Dawn,
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250218116388/en/
Andy Sullivan, sullivan.a.4@pg.com, Communications Director, P&G North America Home Care
Casey Miller, caseym@mbooth.com, Senior Media Relations Specialist, M Booth
Source: Procter & Gamble
FAQ
How much more effective is Dawn PowerSuds compared to Dawn Platinum?
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What new features does Dawn PowerSuds offer compared to previous versions?
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What marketing strategy is Dawn using to promote PowerSuds?
