Win the Battle Over Weeds With Spruce, a Worry-Free Solution
Procter & Gamble (NYSE: PG) has launched Spruce, a new weed and grass killer product line, marking a significant entry into the lawn and garden category. The product delivers visible results within one hour and is safe for use around people and pets when used as directed.
Made with nine simple ingredients, Spruce works by cutting off weeds from their internal water supply, causing them to dehydrate and die within 24 hours. The product line includes various formats ranging from $9.99 to $39.99, available at major retailers.
The launch is supported by a regional Super Bowl advertisement featuring a remixed version of The Baha Men's song, and a partnership with Best Friends Animal Society. The product has received the Good Housekeeping Seal and includes a money-back guarantee.
Procter & Gamble (NYSE: PG) ha lanciato Spruce, una nuova linea di prodotti per l'eradicazione di erbacce e erba, segnando un'importante entrata nel settore giardinaggio. Il prodotto offre risultati visibili in un'ora ed è sicuro da utilizzare attorno a persone e animali domestici se usato secondo le istruzioni.
Realizzato con nove ingredienti semplici, Spruce funziona interrompendo l'approvvigionamento interno d'acqua delle erbacce, portandole a disidratarsi e morire entro 24 ore. La linea di prodotti include vari formati che vanno da 9,99 a 39,99 dollari, disponibili presso i principali rivenditori.
Il lancio è supportato da una pubblicità regionale per il Super Bowl che presenta una versione remixata della canzone dei Baha Men, e da una collaborazione con la Best Friends Animal Society. Il prodotto ha ricevuto il Sigillo di Buona Manutenzione e include una garanzia di rimborso.
Procter & Gamble (NYSE: PG) ha lanzado Spruce, una nueva línea de productos para matar malezas y pasto, marcando una entrada significativa en la categoría de jardinería y césped. El producto ofrece resultados visibles en una hora y es seguro para usar alrededor de personas y mascotas, siempre que se utilice según las indicaciones.
Hecho con nueve ingredientes simples, Spruce funciona cortando el suministro interno de agua de las malezas, provocando que se deshidraten y mueran en 24 horas. La línea de productos incluye varios formatos que van desde $9.99 hasta $39.99, disponibles en los principales minoristas.
El lanzamiento está respaldado por un anuncio regional del Super Bowl que presenta una versión remixada de la canción de The Baha Men, y una asociación con Best Friends Animal Society. El producto ha recibido el Sello de Buena Limpieza e incluye una garantía de devolución de dinero.
Procter & Gamble (NYSE: PG)은 Spruce라는 새로운 잡초 및 잔디 제거 제품 라인을 출시하여 정원 및 잔디 카테고리에 중요한 진입을 알립니다. 이 제품은 1시간 이내에 눈에 띄는 결과를 제공하며, 지침대로 사용하면 사람과 애완동물 주변에서 사용하기에 안전합니다.
아홉 가지 간단한 성분으로 만들어진 Spruce는 잡초의 내부 수원 공급을 차단하여 24시간 이내에 탈수되고 죽게 만듭니다. 이 제품 라인은 $9.99에서 $39.99까지 다양한 형식을 포함하며, 주요 소매점에서 구입할 수 있습니다.
출시는 The Baha Men's의 노래를 리믹스한 버전이 포함된 지역 슈퍼볼 광고 및 Best Friends Animal Society와의 파트너십으로 지원됩니다. 이 제품은 Good Housekeeping Seal을 받았으며, 돈 환불 보장도 포함되어 있습니다.
Procter & Gamble (NYSE: PG) a lancé Spruce, une nouvelle ligne de produits pour tuer les mauvaises herbes et l'herbe, marquant une entrée significative dans la catégorie jardin et pelouse. Le produit offre des résultats visibles en une heure et est sans danger à utiliser autour des personnes et des animaux de compagnie lorsqu'il est utilisé comme indiqué.
Fabriqué avec neuf ingrédients simples, Spruce agit en coupant l'approvisionnement interne en eau des mauvaises herbes, les rendant déshydratées et les faisant mourir dans les 24 heures. La ligne de produits comprend divers formats allant de 9,99 $ à 39,99 $, disponibles chez les principaux détaillants.
Le lancement est soutenu par une publicité régionale du Super Bowl présentant une version remixée de la chanson des Baha Men, ainsi qu'un partenariat avec la Best Friends Animal Society. Le produit a reçu le sceau de Good Housekeeping et comprend une garantie de remboursement.
Procter & Gamble (NYSE: PG) hat Spruce auf den Markt gebracht, eine neue Produktlinie zur Bekämpfung von Unkraut und Gras, die einen bedeutenden Einstieg in die Kategorie Garten und Rasen darstellt. Das Produkt liefert innerhalb einer Stunde sichtbare Ergebnisse und ist bei direkter Anwendung um Menschen und Haustiere sicher.
Spruce besteht aus neun einfachen Zutaten und wirkt, indem es das Innenwasserangebot der Unkräuter schneidet, was dazu führt, dass sie innerhalb von 24 Stunden austrocknen und absterben. Die Produktlinie umfasst verschiedene Formate im Preisbereich von 9,99 bis 39,99 Dollar, die bei großen Einzelhändlern erhältlich sind.
Der Launch wird durch eine regionale Super-Bowl-Werbung unterstützt, die eine remixed Version des Songs der Baha Men enthält, sowie durch eine Partnerschaft mit der Best Friends Animal Society. Das Produkt hat das Good Housekeeping Seal erhalten und beinhaltet eine Geld-zurück-Garantie.
- Entry into new market segment (lawn and garden category) expanding P&G's portfolio
- Product line spans multiple price points ($9.99-$39.99) targeting different market segments
- Good Housekeeping Seal endorsement enhancing product credibility
- Strategic marketing through Super Bowl advertisement indicating significant marketing investment
- Entering highly competitive lawn care market with established players
- Significant marketing expenses required for product launch and brand establishment
Insights
P&G's entry into the $4.7 billion U.S. lawn and garden herbicide market with Spruce represents a calculated move to disrupt a category dominated by legacy players like Scotts Miracle-Gro and Bayer's Roundup. The product launch is particularly well-timed, capitalizing on two significant market trends:
1. Growing demand for pet-safe and environmentally conscious lawn care solutions, addressing consumer concerns about traditional herbicide safety
2. Premium positioning with innovative features (1-hour results, essential oil formula) that could command higher margins in a traditionally commoditized market
The multi-SKU strategy with price points ranging from
- Capture various consumer segments from casual gardeners to serious landscapers
- Establish presence across different retail channels
- Create multiple revenue streams through initial purchases and refill products
The significant marketing investment, including a Super Bowl regional ad spot and partnership with Best Friends Animal Society, indicates P&G expects Spruce to become a major brand within their portfolio. Conservative estimates suggest this could represent a $200-300 million annual revenue opportunity within 3-5 years, assuming successful market penetration and consumer adoption.
The timing of the spring launch aligns perfectly with peak gardening season, while the Good Housekeeping Seal endorsement and expert backing from Dr. Douglas Doohan provide important credibility for market entry. However, success will ultimately depend on product performance and consumer acceptance of premium pricing in a category where lower-cost alternatives are readily available.
P&G Brings Its Expertise To The Outdoors In A Major Way With Spruce
Spruce: Weed & Grass Killer (Photo: Business Wire)
A complete game-changer for the lawn and garden category, Spruce is made with only nine simple and effective ingredients, making it safe for use around people and pets (when used as directed), so the whole family can continue to enjoy the outdoors. Everyone from homeowners and gardeners, to parents and pet owners have long-awaited a weed control solution that ensures not only a nice yard, but peace of mind. Finally, the days of keeping your pets indoors while you tackle those pesky weeds are gone, all thanks to Spruce.
“We know how valuable it is to have a backyard or a patio you love. Spruce is the go-to way to care for your outdoor space, ensuring it stays clear of weeds, grass or other undesirable foliage,” said Maris Croswell, CEO of Spruce. “We’re bringing a hassle-free solution to care for your outdoor living space, while prioritizing the well-being of your family (and pets!) too.”
Backed by the Good Housekeeping Seal, Spruce is made differently to work differently with an innovative essential oil formula. Spruce starts working on contact to cut off weeds from their internal water supply. Without water, weeds dehydrate and die fast, going from wilted or browning within an hour to dead within 24 hours. Not only is it a fast way to kill stubborn weeds or grasses, but Spruce’s convenient sprayers make it easier and more accessible, whether you’re an expert or novice weed killer.
Spruce’s robust product line was designed to offer a convenient solution for weeding problems of any kind. Stubborn dandelions in your mulch bed? Obnoxious chickweed in your pavers? Unsightly crabgrass ruining your garden? No weed is safe from Spruce, ensuring you get the job done quickly and easily. It is available in the following forms:
-
10 OZ EZ-AIM Weed & Grass Killer (
$9 -
24 OZ Spray Weed & Grass Killer (
$12 -
64 OZ Manual Weed & Grass Killer (
$29 -
64 OZ Power Wand Weed & Grass Killer (
$39 -
64 OZ Refill Weed & Grass Killer (
$24
“Having evaluated hundreds of herbicides over the past 40 years, Spruce is the first product I have seen that could truly change the future of weed control, making the job easier and more effective than it has ever been before,” said Dr. Douglas Doohan, professional weed scientist. “Its breakthrough formulation is simple and hardworking, causing the weed to dehydrate and die, so homeowners won’t have to worry about the plant coming back after it’s been thoroughly sprayed. Spruce will be a surprising delight to anyone who uses it and will set the standard for contact herbicide solutions moving forward, driving a shift in the lawn and garden category.”
In fact, Spruce is so worry-free that the brand has teamed up with The Baha Men to address one of the biggest questions in pop culture history - WHO let the dogs out? It’s Spruce! Some football fans will be able to hear a remixed version of their hit song with the debut of Spruce’s first regional ad in this year’s big game on February 9.
And, to really make a difference for the animals, Spruce has teamed up with Best Friends Animal Society, a national animal welfare organization working to save the lives of pets in shelters, to help give more shelter dogs and cats the chance to enjoy the outdoors with new families.
So, it’s time to take back your yard! Choose Spruce, who guarantees complete satisfaction or your money back. The various SKUs listed above can be found at most major retailers where weed killers are traditionally sold. For more information on Spruce, visit SpruceIt.com or connect with us on Instagram, TikTok, and Facebook.
About Spruce
Spruce is a fast-acting weed & grass killer that delivers visible results in one hour - and is safe for use around people and pets, when used as directed. Created by P&G Ventures, a business unit of P&G, Spruce was made differently to work differently with nine simple yet effective ingredients. Spruce products are available at major retailers across the
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.
About P&G Ventures
P&G Ventures is a business unit of P&G – home to some of the world's most iconic brands. We create new brands in new spaces to help people live life better. Learn more.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250206599071/en/
Media Contacts
Kelsey Wheeler, Citizen Relations
Kelsey.Wheeler@CitizenRelations.com
Emma Walker, Procter & Gamble
Emma.Walker@pg.com
Source: Procter & Gamble
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