Gillette Venus Launches its First Ever Dermaplaning Skincare Collection

Rhea-AI Summary

Venus has launched its first dermaplaning skincare regimen, Venus for Facial Hair & Skin Care with OLAY, featuring a cleansing primer, dermaplaning razor, and hydrating serum. This three-step routine is designed for effective and safe use, targeting women interested in dermaplaning. All products are dermatologically approved and suitable for sensitive skin. The collection also includes a mini hair remover for on-the-go touch-ups. This innovative launch highlights Venus's commitment to providing effective grooming solutions while ensuring safety and ease of use.

Positive

• Launch of the first dermaplaning skincare regimen enhances product portfolio.
• Dermatologically approved products cater to safety for sensitive skin.
• Addresses consumer demand for clarity and ease in skin care routines.

Negative

• None.

#GlowYourOwnWay in three easy steps with the dermatologically approved NEW Venus for Facial Hair & Skin Care with OLAY Collection

BOSTON--(BUSINESS WIRE)-- Venus is launching its first ever dermaplaning skincare regimen, complete with a trio of products for an easy three-step dermaplaning routine. The dermatologically approved Venus for Facial Hair & Skin Care Collection offers a cleansing primer, a dermaplaning razor, and a hydrating serum that are designed to work in perfect harmony for instantly glowing skin.

The full lineup of the collection is equipped with three products, in partnership with OLAY, for an easy three-step dermaplaning routine, marking the arrival of the brand’s first ever dermaplaning skincare regimen to ever enter the market. (Photo: Business Wire)

“Our commitment to every woman’s right to feel comfortable and live freely in her own skin is at the forefront in all our product innovation and why we strive to provide multiple product solutions for women, whatever their grooming routine is,” says Dana Malcolm, Senior Brand Director, North America P&G Female Shave Care. “Dermaplaning is something many women are doing or are interested in but can sometimes feel overwhelming to adopt into their beauty routines. We are now excited to introduce a complete dermaplaning regimen with Venus for Facial Hair & Skin Care with OLAY to allow every person to glow their own way.”

The new collection includes a cleansing primer, dermaplaning razor and hydrating serum. An electric mini hair remover is also available for touch-ups.

“In our research, we found that women were searching for clarity on the best way to care for their skin while dermaplaning. There was a need for a full regimen, with specially formulated products to use throughout the process,” said Elizabeth Compo, Senior Scientist for P&G Female Shave Care. “In addition to efficacy, we also heard that safety was top of mind, which is why we ensured all products in the collection are dermatologically tested for sensitive skin and endorsed by the Skin Health Alliance.”

The full skincare regimen includes:

CLEANSE & PREP:

Dermaplaning Facial Cleansing Primer – This no rinse, non-astringent formula, with cucumber and aloe, is for use prior to dermaplaning or as a cleanser and toner for in-between hair removal days to cleanse and hydrate facial hair and skin. The balanced combination of skin conditioners and gentle cleansing ingredients work together to optimally prepare skin for dermaplaning, sweeping away debris, leaving facial hair and skin clean and refreshed without drying the skin out.

SMOOTH & EXFOLIATE:

Dermaplaning Razor – This dermaplaning razor instantly and visibly removes fine facial hair and layers of dead skin. The razor’s design features a high-quality blade surrounded by Skin Defense Guard, rounded protective tip for safety to provide a controlled and comfortable shave. Additionally, switching to a new blade is made easy with a “click” dock for quick blade changes. This refillable facial razor makes for a more sustainable choice compared to the common disposable options. Our dermaplaning razor’s blade edge is also up to 20% thinner compared to other dermaplaning tool blades on the market which reduces the force it takes to cut through hair.

HYDRATE:

Dermaplaning Hydration Serum – This water-based serum replenishes hydration to soothe and refresh skin after dermaplaning, leaving skin smooth, bright, and refreshed. Formulated with ingredients like hyaluronic acid, witch hazel, cucumber, aloe, and vitamins B3 and B5, the serum is specifically made for dermaplaning and is non-comedogenic, oil-free and fragrance and dye-free.

MAINTAIN & TOUCH UP:

Mini Hair Remover – This mini hair remover is designed to gently remove hair anywhere, anytime, even on the go. It is specially designed for the contours of the face, with its unique rotary system blades that are gentle on lips, chin, and cheeks for effortless hair removal. The device is also easy to maneuver with its built-in smart light to spot any unwanted hairs.

More information on Venus for Facial Hair & Skin Care with OLAY can be found on https://www.gillettevenus.com/en-us/facial-hair-skin-care/. The collection is available at all major retailers where you typically find your favorite Venus products.

#GlowYourWay #MySkinMyWay

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

About OLAY

OLAY is a worldwide leader in skin care that has been trusted by women for over 70 years. OLAY maintains a deep understanding of women’s changing needs and offers products backed by superior science to meet them. Consumers have come to expect this superior product performance from OLAY, as it brings healthy, beautiful skin to more than 80 million women on five continents. In OLAY’s labs, people of all genders work side-by-side to bring scientifically advanced products to market. OLAY recognizes the importance of gender equality in STEM, which is why OLAY is committed to #FacetheSTEMGap by helping to double the number of women in STEM and triple the number of women of color in STEM by 2030. Throughout the years, the brand has proudly supported an inclusive standard of beauty through campaigns like the OLAY Skin Promise, OLAY’s commitment to zero skin retouching in all advertising materials to celebrate real skin. OLAY inspires women everywhere to #FaceAnything.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230330005187/en/

Venus/P&G Beauty 

MyAnh Nghiem 

Email: nghiem.m@pg.com

Marina Maher Communications 

Shaun Agres 

Email: shaun.agres@hellommc.com

Source: Procter & Gamble

FAQ

What new products were launched by PG related to skincare?

PG launched the Venus for Facial Hair & Skin Care with OLAY Collection, featuring a cleansing primer, a dermaplaning razor, and a hydrating serum.

When was the Venus for Facial Hair & Skin Care Collection launched?

The collection was launched as announced in the press release dated March 30, 2023.

What is the main feature of the Venus skincare products?

The main feature is a three-step dermaplaning routine designed for effective skincare and safety for sensitive skin.

Which brand collaborated with Venus on the new skincare line?

The new skincare line was developed in collaboration with OLAY.

How does Venus ensure the safety of its dermaplaning products?

Venus ensures safety by having all products dermatologically tested and suitable for sensitive skin.

Is the Venus dermaplaning razor environmentally friendly?

Yes, the dermaplaning razor is refillable, making it a more sustainable option compared to disposable alternatives.