GilletteLabs Launches 'Warm Up the Holidays' Campaign

Rhea-AI Summary

GilletteLabs (NYSE: PG) has launched its 'Warm Up the Holidays' campaign to support small businesses during the pivotal holiday gifting season. The initiative features limited-edition bundles pairing the Heated Razor with innovative products from five selected partners, including ANYON Atelier and BLK & Bold. Bundles will be available on The Art of Shaving website starting November 10th, retailing at $200. This campaign aims to assist small businesses impacted by current challenges, showcasing their stories and promoting their products through influencer collaborations and consumer giveaways.

Positive

• Launch of 'Warm Up the Holidays' campaign to support small businesses during the holiday season.
• Collaboration with five innovative small businesses to create limited-edition bundles, enhancing brand visibility.
• Each bundle includes the Heated Razor, appealing as a premium gift option for consumers.
• Strategic marketing through influencer promotions and consumer giveaways to boost engagement and sales.

Negative

• Limited time availability of bundles could restrict sales potential.
• The campaign may not directly address declining sales numbers or market share challenges.

BOSTON, Nov. 9, 2020 /PRNewswire/ -- GilletteLabs (NYSE: PG) announces a holiday campaign dubbed 'Warm Up the Holidays,' a unique program aimed to support small businesses during the holiday gifting season, the most crucial retail time of the year. The program, a first for the brand, will showcase GilletteLabs' partnership with five different like-minded businesses. For each pairing, GilletteLabs will create limited-edition gifting bundles featuring the Heated Razor, paired with an innovative warming product to be sold as a gift with purchase. Small business partners include:

• ANYON Atelier - A home decor boutique and art gallery located in San Francisco carrying carefully curated art, furnishings, and accessories from globally recognized artisans. Manufactured by JFM, this brand machines honest, clean and functional brass home elements in Los Angeles for generations to enjoy and use.
• BLK & Bold – This Black-owned specialty coffee and tea brand has turned the daily ritual of enjoying a cup of coffee and tea into a means of giving back by pledging 5 percent of its profits to initiatives aligned to sustaining youth programming, enhancing workforce development, and eradicating youth homelessness.
• Embr – Using unique technology, Embr is a one-step solution that leverages the body's natural response to temperature, cooling down or warming up with a click of a button to help you feel more comfortable, wherever you are.
• LAFCO New York – This New York based luxury fragrance and home brand creates essential-oil based candles, diffusers and hand soaps made from high quality ingredients sourced globally.
• Naked Cashmere – This DTC brand is known for high-quality cashmere accessories and apparel, including sweaters, jumpsuits and blankets for men and women.

GilletteLabs chose each small business partner because they are leaders and innovators in their own category. Like the Heated Razor, each product featured in the retail partnerships demonstrates a unique way to stay warm and highlights a sensorial experience. Through the GilletteLabs platform, these small businesses will share their unique story and mission to new audiences, while joining the brand for the ultimate holiday gift.

"Recognizing this year has been taxing for all businesses, we want to offer help, support and most importantly, warmth to small firms who have faced challenges this year, especially as they wrap up the year" explains Falguni Desai, Marketing Vice President, GilletteLabs. "The holiday season is being reimagined for consumers and one of our major priorities is to help these partners that are close to us and share our same values in any way we can."  

The limited bundles will drop on The Art of Shaving website in 3-5 day intervals. The specific products included from each brand will be announced on launch day. Consumers can discover details from the brand's social media channels, where the announcement will be made the day of.

To further support each small business and their exclusive offerings, Gillette will host consumer giveaways to win one or all of the limited-edition bundles. This will allow each small business to introduce consumers to the brands' best-selling products. Additionally, GilletteLabs will leverage influencers to promote the bundles and share the entrepreneurial story of each partner.

The Heated Razor 'Warm Up The Holidays' limited edition bundles will be sold exclusively on The Art of Shaving website starting November 10th. These gift sets will retail for $200 each and will be available for limited time only through the end of the year. The Heated Razor by GilletteLabs is also available on Gillette.com, Amazon.com, Best Buy.com, Macy's.com, Bed, Bath, and Beyond (in-store & online), Target.com, Kroger.com, Costco.com, Sam's Club.com, Walmart.com, Walgreens.com, Nordstrom.com (and select stores), B8TA.com (and select stores), SmarTECH (in-store & online), Sterling's Mobile Barbershop, and The Dean @ LaGuardia Airport.

About Gillette
For more than 115 years, Gillette has delivered precision technology and unrivalled product performance – improving the lives of over 800 million consumers around the world. From shaving and body grooming, to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave gel (gels, foams and creams), skin care, after shaves, antiperspirants, deodorants and body wash. For more information and the latest news on Gillette, visit www.gillette.com. To see our full selection of products, visit www.gillette.com. Follow Gillette on Twitter, Facebook and Instagram.

About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

Nike Communications Contact: Nermene Fakhr
646.654.3425
nfakhr@nikecomm.com

Gillette Contact: Ahmed Rizk
857.777.6129
rizk.aa@pg.com

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SOURCE Procter & Gamble

FAQ

What is the GilletteLabs 'Warm Up the Holidays' campaign?

The 'Warm Up the Holidays' campaign is an initiative by GilletteLabs to support small businesses by offering limited-edition bundles with the Heated Razor, available starting November 10th.

Who are the small businesses partnering with GilletteLabs in the holiday campaign?

The partners include ANYON Atelier, BLK & Bold, Embr, LAFCO New York, and Naked Cashmere, each contributing unique products to the gifting bundles.

When will the limited-edition bundles be available for purchase?

The bundles will be available on The Art of Shaving website starting November 10th, 2020.

How much will the holiday bundles cost?

Each limited-edition bundle will retail for $200.

What is the purpose of the 'Warm Up the Holidays' campaign by GilletteLabs?

The campaign aims to provide support and visibility to small businesses that have faced challenges during the year, especially during the important holiday retail season.