Gillette is Named the Official Men’s Grooming Partner of the New York Yankees

Rhea-AI Summary

Gillette (NYSE: PG) announced a multi-year partnership with the New York Yankees, becoming their first official men’s grooming partner as the MLB season commences. This collaboration aims to enhance brand visibility through signage at Yankee Stadium and make Gillette products available in the Yankees clubhouse. Gillette has a rich history in sports marketing, further solidified with this agreement, marking its return to Major League Baseball since 2018. The partnership was celebrated with a promotional event featuring Yankees players discussing grooming routines and showcasing Gillette’s innovative products.

Positive

• Partnership with New York Yankees enhances brand visibility and consumer engagement.
• First official men's grooming partner designation for the Yankees could lead to increased sales.
• Long-term collaboration indicates a commitment to brand development in sports.

Negative

• None.

Gillette kicked off the partnership with the New York Yankees by getting players ready for Spring Training with a shave with GilletteLabs

NEW YORK--(BUSINESS WIRE)-- With the start of the 2023 Major League Baseball season, Gillette (NYSE: PG), the world’s leading expert in men’s grooming, announced today a multi-year partnership, becoming the official men’s grooming partner of the New York Yankees. This is the first time the New York Yankees have had a partner with this designation.

Teammates Anthony Rizzo and Nestor Cortes joking around while shooting with GilletteLabs. (Photo Courtesy of Gillette)

“The Yankees are an organization that exemplifies what it means to look, feel and play your best,” said John Claughton, Vice President of Grooming for Gillette North America “We’re proud to partner with a team that has such an impressive and historic legacy, not only in baseball, but all of sports. We look forward to providing them an effortless shaving experience all season long with our GilletteLabs with Exfoliating Bar razor.”

To announce the partnership, earlier this month Gillette brought together Yankees pitcher, Nestor Cortes, and first baseman, Anthony Rizzo, for a ‘barbershop chat’ with members of the Gillette Barber Council and baseball influencer Jackson Olson. They discussed the upcoming season and game day grooming routines, all while getting a fresh shave for Spring Training with the GilletteLabs with Exfoliating Bar. Content from their discussion at George M. Steinbrenner Field can be found here and throughout the season on official Yankees and Gillette social channels.

“We are very excited about our relationship with Gillette,” said Michael J. Tusiani, New York Yankees Senior Vice President, Partnerships. “We hope that Gillette’s signage presence in Yankee Stadium and its consumer social and retail activations will continue to augment the brand awareness Gillette has already established for its products. The Gillette brand is iconic, and we are proud to be aligned with the worldwide leader in its industry.”

As the Official Men’s Grooming Partner, GilletteLabs and other Gillette grooming products will be made available in the Yankees clubhouse and the brand will be visible on select digital signage throughout the stadium.

Gillette has a longstanding history in sports marketing spanning more than 100 years, with a presence in sports including but not limited to baseball, football, soccer, basketball, eSports and cricket. The Yankees partnership marks the brand’s first deal in MLB since 2018.

About Gillette

For 120 years, Gillette has delivered precision technology and unrivalled product performance – improving the lives of over 800 million consumers around the world. From shaving and body grooming to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave gel (gels, foams, and creams), skin care, after shaves, antiperspirants, deodorants, and body wash. For more information and the latest news on Gillette, visit www.gillette.com. To see our full selection of products, visit www.gillette.com. Follow Gillette on Twitter, Facebook, and Instagram.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

About the New York Yankees

Founded in 1903, the New York Yankees (www.yankees.com and @yankees on social media) are the most successful and popular team in Major League Baseball history, having won 27 championships while appearing in 40 World Series. The club plays its home games at Yankee Stadium, which is one of New York City's most-frequented tourist destinations and home to numerous non-baseball events, including college football's Bad Boy Mowers Pinstripe Bowl. As a result of their on-field accomplishments and iconic interlocking "NY" logo, the Yankees are among the most recognized brands in the world.

Category: Gillette

View source version on businesswire.com: https://www.businesswire.com/news/home/20230324005405/en/

Julia LaFeldt

Communications Director, Gillette North America

Email: lafeldt.j@pg.com

Source: Procter & Gamble

FAQ

What is the significance of Gillette's partnership with the New York Yankees?

The partnership marks Gillette as the first official men's grooming partner of the Yankees, enhancing brand visibility and engagement.

When did Gillette announce its partnership with the Yankees?

Gillette announced the partnership at the start of the 2023 MLB season.

What products will be featured in Yankee Stadium due to this partnership?

Gillette products, including the GilletteLabs with Exfoliating Bar razor, will be available in the Yankees clubhouse and featured on digital signage at Yankee Stadium.

How long is the partnership between Gillette and the New York Yankees?

The partnership is a multi-year agreement, indicating a long-term collaboration.

Is this Gillette's first engagement with Major League Baseball?

No, this marks Gillette’s first deal in MLB since 2018.