PAR Technology Launches New Gift Card Solution to Drive Customer Loyalty and Revenue
PAR Technology (NYSE: PAR) has launched PAR Gift™, a new gift card solution designed to revolutionize customer engagement and revenue growth for restaurants and retailers. The platform offers personalized engagement through multiple channels (SMS, email, social media, physical cards), seamless system integration, and enhanced features including cashback rewards and auto-reload capabilities.
The solution comes as digital gift cards are projected to grow at a 15.8% compound annual growth rate through 2030. Research shows customers typically spend 61% more than their gift card value, highlighting the significant revenue potential for businesses. PAR Gift aims to help businesses capitalize on this trend by providing a streamlined, scalable platform that transforms gifting into a personalized experience while driving measurable results.
PAR Technology (NYSE: PAR) ha lanciato PAR Gift™, una nuova soluzione per carte regalo progettata per rivoluzionare l'engagement dei clienti e la crescita dei ricavi per ristoranti e rivenditori. La piattaforma offre un coinvolgimento personalizzato attraverso molteplici canali (SMS, email, social media, carte fisiche), integrazione fluida dei sistemi e funzionalità avanzate, tra cui premi in cashback e capacità di ricarica automatica.
La soluzione arriva in un momento in cui le carte regalo digitali si prevede cresceranno a un tasso di crescita annuale composto del 15,8% fino al 2030. La ricerca dimostra che i clienti spendono tipicamente 61% in più rispetto al valore della loro carta regalo, evidenziando il significativo potenziale di ricavi per le aziende. PAR Gift punta ad aiutare le aziende a capitalizzare su questa tendenza offrendo una piattaforma semplificata e scalabile che trasforma il regalo in un'esperienza personalizzata, generando risultati misurabili.
PAR Technology (NYSE: PAR) ha lanzado PAR Gift™, una nueva solución de tarjeta de regalo diseñada para revolucionar el compromiso del cliente y el crecimiento de los ingresos para restaurantes y minoristas. La plataforma ofrece un compromiso personalizado a través de múltiples canales (SMS, correo electrónico, redes sociales, tarjetas físicas), integración del sistema sin problemas y características mejoradas, incluyendo recompensas en efectivo y capacidades de recarga automática.
La solución llega en un momento en que se prevé que las tarjetas de regalo digitales crezcan a un tasa de crecimiento anual compuesta del 15.8% hasta 2030. La investigación muestra que los clientes suelen gastar 61% más que el valor de su tarjeta de regalo, destacando el significativo potencial de ingresos para los negocios. PAR Gift tiene como objetivo ayudar a las empresas a capitalizar esta tendencia proporcionando una plataforma optimizada y escalable que transforma el gifting en una experiencia personalizada, mientras genera resultados medibles.
PAR Technology (NYSE: PAR)는 PAR Gift™라는 새로운 기프트 카드 솔루션을 출시했습니다. 이 솔루션은 레스토랑과 소매업체의 고객 참여 및 수익 성장을 혁신하기 위해 설계되었습니다. 이 플랫폼은 여러 채널(SMS, 이메일, 소셜 미디어, 실물 카드)을 통해 개인화된 참여를 제공하고 시스템 통합이 원활하며 캐시백 보상 및 자동 충전 기능을 포함한 개선된 기능을 제공합니다.
디지털 기프트 카드의 시장이 2030년까지 연평균 15.8% 성장할 것으로 전망되는 가운데, 연구에 따르면 고객들은 일반적으로 기프트 카드의 가치보다 61% 더 많이 지출하는 것으로 나타났습니다. 이는 기업에 상당한 수익 잠재력을 강조합니다. PAR Gift는 기업이 이 추세를 활용하도록 돕고, 기프트를 개인화된 경험으로 전환하며 측정 가능한 결과를 이끌어낼 수 있는 간소화되고 확장 가능한 플랫폼을 제공합니다.
PAR Technology (NYSE: PAR) a lancé PAR Gift™, une nouvelle solution de carte cadeau conçue pour révolutionner l'engagement des clients et la croissance des revenus pour les restaurants et les détaillants. La plateforme propose un engagement personnalisé à travers plusieurs canaux (SMS, e-mail, médias sociaux, cartes physiques), une intégration fluide des systèmes et des fonctionnalités améliorées, y compris des récompenses en cashback et des capacités de rechargement automatique.
La solution arrive alors que les cartes cadeaux numériques devraient croître à un taux de croissance annuel composé de 15,8% d'ici 2030. Des recherches montrent que les clients dépensent généralement 61% de plus que la valeur de leur carte cadeau, soulignant le potentiel de revenus significatif pour les entreprises. PAR Gift vise à aider les entreprises à capitaliser sur cette tendance en fournissant une plateforme rationalisée et évolutive qui transforme le don en une expérience personnalisée tout en générant des résultats mesurables.
PAR Technology (NYSE: PAR) hat PAR Gift™ eingeführt, eine neue Geschenkkartenlösung, die darauf abzielt, das Kundenengagement und das Umsatzwachstum für Restaurants und Einzelhändler zu revolutionieren. Die Plattform bietet personalisierte Interaktionen über mehrere Kanäle (SMS, E-Mail, soziale Medien, physische Karten), nahtlose Systemintegration und erweiterte Funktionen wie Cashback-Prämien und automatische Aufladefähigkeiten.
Die Lösung kommt zu einem Zeitpunkt, an dem digitale Geschenkkarten voraussichtlich mit einer jährlichen Wachstumsrate von 15,8% bis 2030 wachsen werden. Studien zeigen, dass Kunden typischerweise 61% mehr ausgeben als den Wert ihrer Geschenkkarte, was das signifikante Umsatzpotenzial für Unternehmen unterstreicht. PAR Gift zielt darauf ab, Unternehmen dabei zu helfen, diesen Trend zu nutzen, indem es eine optimierte, skalierbare Plattform bereitstellt, die das Schenken in ein personalisiertes Erlebnis verwandelt und messbare Ergebnisse liefert.
- Digital gift card market projected to grow at 15.8% CAGR through 2030
- Research shows customers spend 61% more than gift card value
- Platform offers multiple delivery channels (SMS, email, social media, physical)
- Integration with existing systems enables quick scaling
- None.
Insights
The launch of PAR Gift™ represents an incremental product addition rather than a transformative development for PAR Technology. While the digital gift card market shows promising growth at
The product's features - personalization, system integration and omnichannel delivery - are table stakes in today's gift card market. While PAR's existing relationships in the restaurant POS space could provide some competitive advantage, this launch alone is unlikely to materially impact the company's
For investors, this represents business-as-usual product expansion rather than a catalyst for significant value creation. The true test will be PAR's ability to cross-sell this solution to their existing customer base and capture market share in an increasingly competitive landscape.
The technical architecture of PAR Gift™ reflects an understanding of modern payment infrastructure needs, particularly in its integration capabilities and omnichannel approach. However, the solution's feature set - including cashback rewards and auto-reload capabilities - mirrors existing offerings in the market. While the platform may provide operational efficiencies for merchants, it doesn't introduce revolutionary technology or unique competitive advantages.
From a payments perspective, the stored value solution operates within standard regulatory frameworks and processing structures. The emphasis on seamless integration suggests PAR is prioritizing ease of implementation, which could accelerate adoption but may not necessarily translate to premium pricing power or sustainable competitive advantages.
Integration with PAR's existing ecosystem could provide some operational synergies, but the impact on transaction revenue streams will likely be modest given the competitive nature of payment processing margins in the gift card space.
A Better Way to Gift – and Grow
With this launch, PAR enables businesses to go beyond the basics, creating stronger customer connections and driving measurable results using a fresh approach to gifting by combining ease of use, advanced features, and the flexibility modern businesses need by offering:
- Personalized Engagement: Delivering gift cards is simple and impactful, whether it’s through SMS, email, social media, or physical cards. PAR’s platform makes every interaction feel tailored to the customer.
- Seamless Integration: The platform is built to integrate effortlessly with existing systems, allowing businesses of any size to quickly launch and scale gift card programs.
- Enhanced Features: With options like cashback rewards, auto-reload capabilities, and omnichannel delivery, PAR ensures that gift cards become a central part of a broader customer engagement strategy.
As digital gift cards continue to gain popularity—expected to grow at a
Why It Matters
Research highlights the significant impact gift cards can have: customers spend, on average,
“Our customers are at the center of everything we do,” said Sal Nazir, General Manager of PAR Pay at PAR Technology. “With the launch of PAR Gift, we’re providing businesses with a resource to deepen customer relationships while creating new opportunities for revenue growth. It’s about delivering value—for the customer and the brand alike.”
With PAR Gift, stored value becomes a bridge between businesses and their customers, offering value to both. Whether it’s a thoughtful present for a loved one or an incentive to return, the impact is undeniable: more loyalty, more revenue, and more opportunities.
For more information about PAR Technology, please visit partech.com.
About PAR Technology
For over four decades, PAR Technology Corporation (NYSE: PAR) has been a leader in restaurant technology, empowering brands worldwide to create lasting connections with their guests. Our innovative solutions and commitment to excellence provide comprehensive software and hardware that enable seamless experiences and drive growth for over 100,000 restaurants in more than 110 countries. Embracing our "Better Together" ethos, we offer Unified Customer Experience solutions, combining point-of-sale, digital ordering, loyalty and back-office software solutions as well as industry-leading hardware and drive-thru offerings. To learn more, visit partech.com or connect with us on LinkedIn, X (formerly Twitter), Facebook, and Instagram.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250116839030/en/
Christopher R. Byrnes (315) 743-8376
Cbyrnes@partech.com, www.partech.com
Source: PAR Technology
FAQ
What is PAR Technology's new PAR Gift solution and how does it work?
What is the projected growth rate for digital gift cards according to PAR's announcement?
How much more do customers spend compared to their gift card value with PAR Gift?
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