Torchy’s Tacos Lights Up Customer Experience with New Loyalty Program Powered by PAR Technology’s PAR Punchh® Platform
Torchy's Tacos has partnered with PAR Technology's PAR Punchh® platform to launch their new loyalty program, Torchy's Tacos Rewards. Since its October 2024 launch, the program has attracted over 1 million members, offering personalized rewards and engagement features.
The program includes welcome and birthday perks, dynamic frequency challenges, and a points-based system. Members can earn bonus points through visits, specific food purchases, and spending milestones. A current promotion running from February 12 through June 30 offers a free Torched Bowl after three qualifying purchases, with 2x points on bowl menu items.
The implementation leverages real-time automation for on-demand campaigns, A/B testing, and personalized customer journeys. Early results show increased guest satisfaction and engagement, with members demonstrating higher spending and visit frequency.
Torchy's Tacos ha stretto una partnership con la piattaforma PAR Punchh® di PAR Technology per lanciare il loro nuovo programma di fidelizzazione, Torchy's Tacos Rewards. Dalla sua introduzione nell'ottobre 2024, il programma ha attratto oltre 1 milione di membri, offrendo premi personalizzati e funzionalità di coinvolgimento.
Il programma include vantaggi di benvenuto e di compleanno, sfide di frequenza dinamiche e un sistema basato su punti. I membri possono guadagnare punti bonus attraverso visite, acquisti di cibo specifici e soglie di spesa. Una promozione attuale, in corso dal 12 febbraio al 30 giugno, offre una Bowl Torched gratuita dopo tre acquisti idonei, con 2x punti sugli articoli del menu Bowl.
L'implementazione sfrutta l'automazione in tempo reale per campagne on-demand, test A/B e percorsi personalizzati per i clienti. I risultati iniziali mostrano un aumento della soddisfazione e del coinvolgimento degli ospiti, con i membri che dimostrano una maggiore spesa e frequenza di visita.
Torchy's Tacos se ha asociado con la plataforma PAR Punchh® de PAR Technology para lanzar su nuevo programa de lealtad, Torchy's Tacos Rewards. Desde su lanzamiento en octubre de 2024, el programa ha atraído a más de 1 millón de miembros, ofreciendo recompensas personalizadas y características de participación.
El programa incluye beneficios de bienvenida y cumpleaños, desafíos de frecuencia dinámicos y un sistema basado en puntos. Los miembros pueden ganar puntos extra a través de visitas, compras de alimentos específicos y hitos de gasto. Una promoción actual, que va del 12 de febrero al 30 de junio, ofrece un Bowl Torched gratis después de tres compras calificadas, con 2x puntos en los artículos del menú Bowl.
La implementación aprovecha la automatización en tiempo real para campañas bajo demanda, pruebas A/B y recorridos de clientes personalizados. Los resultados iniciales muestran un aumento en la satisfacción y participación de los huéspedes, con miembros que demuestran un mayor gasto y frecuencia de visitas.
Torchy's Tacos는 PAR Technology의 PAR Punchh® 플랫폼과 제휴하여 새로운 충성도 프로그램 Torchy's Tacos Rewards를 출시했습니다. 2024년 10월 출범 이후, 이 프로그램은 100만 명 이상의 회원을 유치하며 개인화된 보상과 참여 기능을 제공합니다.
이 프로그램은 환영 및 생일 혜택, 동적 방문 빈도 도전 및 포인트 기반 시스템을 포함하고 있습니다. 회원은 방문, 특정 음식 구매 및 지출 이정표를 통해 보너스 포인트를 적립할 수 있습니다. 현재 진행 중인 프로모션은 2월 12일부터 6월 30일까지로, 3번의 적격 구매 후 무료 Torched Bowl을 제공하며, Bowl 메뉴 항목에 대해 2배 포인트를 적립할 수 있습니다.
이 구현은 온디맨드 캠페인, A/B 테스트 및 개인화된 고객 여정을 위한 실시간 자동화를 활용합니다. 초기 결과는 고객 만족도와 참여도가 증가하고 있음을 보여주며, 회원들은 더 높은 지출과 방문 빈도를 보여줍니다.
Torchy's Tacos a établi un partenariat avec la plateforme PAR Punchh® de PAR Technology pour lancer son nouveau programme de fidélité, Torchy's Tacos Rewards. Depuis son lancement en octobre 2024, le programme a attiré plus de 1 million de membres, offrant des récompenses personnalisées et des fonctionnalités d'engagement.
Le programme comprend des avantages d'inscription et d'anniversaire, des défis de fréquence dynamiques et un système basé sur des points. Les membres peuvent gagner des points bonus grâce à des visites, des achats alimentaires spécifiques et des étapes de dépenses. Une promotion actuelle, valable du 12 février au 30 juin, offre un Bol Torched gratuit après trois achats éligibles, avec 2x points sur les articles du menu Bol.
L'implémentation s'appuie sur l'automatisation en temps réel pour des campagnes à la demande, des tests A/B et des parcours clients personnalisés. Les premiers résultats montrent une augmentation de la satisfaction et de l'engagement des invités, les membres montrant une plus grande fréquence de dépenses et de visites.
Torchy's Tacos hat sich mit der Plattform PAR Punchh® von PAR Technology zusammengeschlossen, um ihr neues Treueprogramm Torchy's Tacos Rewards zu starten. Seit seiner Einführung im Oktober 2024 hat das Programm über 1 Million Mitglieder angezogen und bietet personalisierte Belohnungen und Engagement-Funktionen.
Das Programm umfasst Willkommens- und Geburtstagsvorteile, dynamische Häufigkeitsherausforderungen und ein punktbasiertes System. Mitglieder können durch Besuche, bestimmte Lebensmittelkäufe und Ausgabenmeilensteine Bonuspunkte sammeln. Eine aktuelle Promotion, die vom 12. Februar bis 30. Juni läuft, bietet eine kostenlose Torched Bowl nach drei qualifizierenden Käufen, mit 2x Punkten auf Bowl-Menüelemente.
Die Implementierung nutzt Echtzeitautomatisierung für On-Demand-Kampagnen, A/B-Tests und personalisierte Kundenreisen. Erste Ergebnisse zeigen eine erhöhte Zufriedenheit und Engagement der Gäste, wobei Mitglieder eine höhere Ausgaben- und Besuchshäufigkeit aufweisen.
- Successful program launch with over 1 million members acquired
- Implementation of automated real-time campaign capabilities
- Increased customer spending and visit frequency among members
- Enhanced operational efficiency through automation of manual processes
- None.
Insights
The successful implementation of PAR's Punchh platform at Torchy's Tacos marks a significant milestone in PAR's enterprise solution strategy. With over 1 million members acquired since October 2024, this deployment showcases the platform's robust scalability and market appeal.
The partnership carries several key implications for PAR's business trajectory:
- Proven enterprise-scale deployment capabilities, positioning PAR favorably for similar large-chain implementations
- Enhanced recurring revenue potential through subscription-based services
- Demonstrated ability to serve high-growth restaurant chains (Torchy's has expanded to 130 locations across 16 states)
The implementation's success metrics, including increased guest spending and visit frequency, validate PAR's value proposition in the competitive restaurant technology space. The platform's sophisticated features - including automated campaigns, A/B testing and personalized rewards - represent high-margin, sticky services that can drive long-term customer retention.
This case study strengthens PAR's market position in the restaurant technology sector, particularly as businesses increasingly prioritize data-driven customer engagement strategies. The successful deployment at a rapidly expanding chain like Torchy's serves as a powerful reference for future enterprise sales opportunities.
A Loyalty Revolution Where Tech Meets Tacos
NEW HARTFORD--(BUSINESS WIRE)--
Torchy’s Tacos, the beloved brand behind “Damn Good Tacos,” has chosen PAR Punchh, a leading loyalty and engagement platform by PAR Technology Corporation (NYSE: PAR), to elevate its guest experience and create deeper connections with its fans. Together, they’ve launched Torchy’s Tacos Rewards, a dynamic loyalty program that combines personalization, surprise-and-delight campaigns, and seamless functionality to transform how guests interact with the brand.
Since its launch in October 2024, Torchy’s Tacos Rewards has already captured the attention of more than 1 million members, offering them tailored rewards, exclusive surprises, and new ways to engage with their favorite taco brand. By combining creativity with innovative technology, the program delivers a loyalty experience as bold and unique as the Torchy’s brand itself. Guests are treated to perks like Welcome Queso & Chips and Birthday Queso & Chips—fan favorites that add an extra layer of celebration to every milestone. Dynamic frequency challenges, such as earning bonus points for visits, trying specific food items, or reaching spending milestones, keep the experience fresh and engaging, ensuring there’s always something exciting to look forward to.
“When we set out to create Torchy’s Tacos Rewards, we knew we needed more than just a loyalty program—we needed a platform that matched the bold spirit of our brand,” said Thai Tran, CTO of Torchy’s Tacos, “With Punchh’s expertise and technology, we’ve built something that truly reflects the unique Torchy’s Tacos experience. Our guests are loving it, and we’re just getting started.”
Savneet Singh, CEO of PAR added, “Torchy’s Tacos isn’t just raising the bar for guest experiences—it’s smashing it. With Punchh’s platform and strategic collaboration, we’ve built a loyalty program that doesn’t just reward guests, it creates an experience they’ll keep coming back for. Torchy’s Tacos Rewards blends innovation and the brand’s unmistakable personality to make every interaction memorable. This is where tech meets tacos.”
Torchy’s required a loyalty solution that could meet their ambitious goals and provide the flexibility to deliver exceptional guest experiences. With PAR Punchh, they gained cutting-edge technology and strategic guidance to design a loyalty program that stands out in a crowded marketplace. Punchh’s team worked closely with Torchy’s to develop a custom-tailored structure that aligned with their business goals and guest preferences. Moving away from the limitations of manual processes, Torchy’s Tacos Rewards now leverages real-time automation to execute on-demand campaigns. From automated customer journeys that keep engagement fresh to A/B testing creative offers and challenges tailored to different guest segments, the program delivers a level of personalization that feels hand-crafted for each member.
Since its launch, Torchy’s Tacos Rewards has driven increased guest satisfaction and engagement, with members spending more and visiting more frequently than ever. The program’s innovative features include the ability to scan receipts for missed check-ins—ensuring members never miss out on rewards—and a flexible points-based system that lets guests redeem points for the rewards they value most.
The launch of Torchy’s Tacos Rewards demonstrates how strategy-driven technology and creative design can work hand in hand to transform guest engagement. With the flexibility of PAR Punchh’s automated platform, Torchy’s now delivers real-time, on-demand campaigns that surprise and delight guests while staying true to the brand’s bold and iconic identity. Members enjoy more than just tacos—they’re rewarded with tailored perks, exclusive access, and memorable experiences that keep them coming back for more.
And the rewards keep coming! From February 12 through June 30, Torchy's Rewards members who visit three times and order a Torched Bowl on each visit will unlock a free Torched Bowl—because great flavor deserves to be rewarded. Plus, all bowl menu items earn 2x points throughout the promo period, giving guests even more ways to enjoy their favorites. For full details, visit the Torchy’s Tacos website.
For more information about PAR Punchh’s Loyalty Offers, Engagement Platform, and its Services, please visit partech.com.
About Torchy’s Taco
The Torchy's Tacos story began 18 years ago in
About PAR Technology
For over four decades, PAR Technology Corporation (NYSE: PAR) has been a leader in restaurant technology, empowering brands worldwide to create lasting connections with their guests. Our innovative solutions and commitment to excellence provide comprehensive software and hardware that enable seamless experiences and drive growth for over 100,000 restaurants in more than 110 countries. Embracing our "Better Together" ethos, we offer Unified Customer Experience solutions, combining point-of-sale, digital ordering, loyalty and restaurant operations management solutions as well as industry-leading hardware and drive-thru offerings. To learn more, visit partech.com or connect with us on LinkedIn, X (formerly Twitter), Facebook, and Instagram.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250205822523/en/
Christopher R. Byrnes
(315) 743-8376
Cbyrnes@partech.com
www.partech.com
Source: PAR Technology Corporation
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