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ZS Generates More Data, Insights, and Actionable Leads with ON24
Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Positive)
Tags
Rhea-AI Summary
ON24 (NYSE: ONTF) has emerged as the top source of leads for consulting firm ZS, following a successful expansion of their annual ZS Impact Summit. The event saw a remarkable 72% attendee-to-registrant conversion rate, tripling the number of attendees compared to previous years. Utilizing ON24 digital platforms, ZS was able to gather extensive audience data and enhance client engagement through gamification and analytics integration with Marketo. This collaboration signifies a strategic win for ON24, as they support ZS in transforming event marketing and demand generation.
Positive
72% attendee-to-registrant conversion rate achieved by ZS using ON24's platform.
Tripling of event attendees indicates greater engagement and demand.
Rich audience data captured for improved client nurturing.
Negative
None.
ON24 digital experiences are consulting firm’s number one source of leads
SAN FRANCISCO & LONDON--(BUSINESS WIRE)--
ZS, a global management and professional services firm, is driving more engagement, delivering better insights to sales, and generating greater demand using ON24 (NYSE: ONTF). The ZS Impact Summit is the firm’s largest and most important opportunity for business development and to showcase the company’s leadership among its loyal client base. ZS expanded its annual event with immersive ON24 digital experiences, tripling its number of attendees and capturing rich audience data to further nurture clients and prospects.
“ON24 helped us achieve a 72% attendee to registrant rate, the highest conversion we’ve ever had,” said Emilie Watrob, head of event marketing at ZS. “We engaged more clients and generated more insights and metrics that made a measurable business impact. ON24 has now become our number one source of leads.”
ZS provides consulting, software, and technology to companies across many industries, including life sciences where it’s critical for pharmaceutical, biotech, and medtech companies to get products to patients in need faster. With ON24 Virtual Conference and ON24 Webcast Elite, ZS delivered engaging, interactive digital experiences featuring live and pre-recorded keynote addresses, breakout sessions, and a social lounge for networking, interactive games, and the event’s afterparty.
The firm encouraged active attendee interaction through gamification, allowing participants to earn prizes for completing polls and surveys, asking a question, and downloading materials from the resource list. By driving more audience engagement, ZS captured more data and actionable insights for sales teams to follow-up with clients. Seamless integration with Marketo allowed ZS to use ON24 analytics in their nurture campaigns and further improve marketing efforts.
“ZS is transforming event marketing and demand generation to deliver better client experiences and make a bigger impact on the business,” said Shalini Mitha, vice president of product marketing at ON24. “With ON24 as a core part of their digital engagement strategy, ZS is driving more engagement and collecting actionable insights to build stronger relationships with their clients and prospects.”
ON24 Virtual Conference and ON24 Webcast Elite are part of the ON24 platform, which also includes ON24 Go Live, ON24 Forums, ON24 Breakouts, ON24 Engagement Hub, ON24 Target, ON24 Intelligence, and ON24 Connect. Companies can deliver digital experiences that create deep engagement, capture first-person data, and provide AI-driven personalization, as well as seamlessly integrate audience insights with marketing automation, CRM, and collaboration systems.
ZS is a professional services firm that works side by side with companies to help develop and deliver products that drive customer value and company results. We leverage our deep industry expertise, leading-edge analytics, technology and strategy to create solutions that work in the real world. With more than 37 years of experience and 12,000-plus ZSers in 30-plus offices worldwide, we’re passionately committed to helping companies and their customers thrive. To learn more, visit www.zs.com or follow us on Twitter and LinkedIn.
About ON24
ON24 is a leading sales and marketing platform for digital engagement, delivering insights to drive revenue growth. ON24 serves more than 2,100 customers worldwide, including 3 of the 5 largest global technology companies, 3 of the 6 largest US banks, 3 of the 5 largest global healthcare companies, and 3 of the 5 largest global industrial manufacturers. Through interactive webinars, virtual events, and personalized content experiences, ON24 provides a system of engagement powered by AI for businesses to scale engagement, conversions, and pipeline to drive revenue growth. The ON24 Platform supports millions of professionals a month who are totaling billions of engagement minutes per year. ON24 is headquartered in San Francisco with global offices in North America, EMEA, and APAC. For more information, visit www.ON24.com.
Forward-Looking Statements
This document contains “forward-looking statements” under applicable securities laws. In some cases, such statements can be identified by words such as: “expect,” “convert,” “believe,” “plan,” “future,” “may,” “should,” “will,” and similar references to future periods. Forward-looking statements include express or implied statements regarding our ability to achieve our business strategies, growth, or other future events or conditions. Such statements are based on our current beliefs, expectations, and assumptions about future events or conditions, which are subject to inherent risks and uncertainties, including the risks and uncertainties discussed in the filings we make from time to time with the Securities and Exchange Commission. Actual results may differ materially from those indicated in forward-looking statements, and you should not place undue reliance on them. All statements herein are based only on information currently available to us and speak only as of the date hereof. Except as required by law, we undertake no obligation to update any such statement.
