ON24 Unveils 2025 Digital Engagement Benchmarks Report, Finding AI-Generated Content and Personalization are Key for Revenue Acceleration
ON24 (NYSE: ONTF) has released its 2025 Digital Engagement Benchmarks Report, revealing significant trends in B2B digital engagement. The report shows that audience engagement with AI-generated content from webinars increased by 7X in 2024, surpassing the 3X growth in AI content creation during the same period.
Key findings demonstrate that personalized experiences led to 4X more demo requests compared to generic experiences. Additional metrics include a 51% increase in live chat interactions with sales representatives, 48% higher CTA conversion rates, and 62% more webinar and virtual event attendees for personalized experiences.
The report also highlights that companies using automated nurture sequences achieved 69% higher on-demand attendance and 32% more webinar attendees. Furthermore, 45% of attendees chose to watch webinars on-demand, emphasizing the importance of flexible content consumption options.
ON24 (NYSE: ONTF) ha pubblicato il suo Rapporto sui Benchmark dell'Engagement Digitale 2025, rivelando tendenze significative nell'engagement digitale B2B. Il rapporto mostra che l'engagement del pubblico con contenuti generati da AI durante i webinar è aumentato di 7 volte nel 2024, superando la crescita di 3 volte nella creazione di contenuti AI nello stesso periodo.
I risultati chiave dimostrano che esperienze personalizzate hanno portato a 4 volte più richieste di demo rispetto alle esperienze generiche. Ulteriori metriche includono un aumento del 51% nelle interazioni tramite chat dal vivo con i rappresentanti di vendita, tassi di conversione CTA superiori del 48%, e 62% in più di partecipanti a webinar ed eventi virtuali per esperienze personalizzate.
Il rapporto evidenzia anche che le aziende che utilizzano sequenze di nurturing automatizzate hanno raggiunto 69% di partecipazione on-demand in più e 32% di partecipanti ai webinar in più. Inoltre, il 45% dei partecipanti ha scelto di guardare i webinar on-demand, sottolineando l'importanza di opzioni flessibili per il consumo dei contenuti.
ON24 (NYSE: ONTF) ha publicado su Informe de Referencia de Compromiso Digital 2025, revelando tendencias significativas en el compromiso digital B2B. El informe muestra que el compromiso de la audiencia con contenido generado por IA de los webinars aumentó 7 veces en 2024, superando el crecimiento de 3 veces en la creación de contenido de IA durante el mismo período.
Los hallazgos clave demuestran que las experiencias personalizadas llevaron a 4 veces más solicitudes de demostración en comparación con experiencias genéricas. Otras métricas incluyen un aumento del 51% en las interacciones de chat en vivo con representantes de ventas, tasa de conversión de CTA un 48% más alta, y 62% más de asistentes a webinars y eventos virtuales para experiencias personalizadas.
El informe también destaca que las empresas que utilizan secuencias de nutrición automatizadas lograron 69% más de asistencia on-demand y 32% más de asistentes a webinars. Además, el 45% de los asistentes eligió ver webinars on-demand, enfatizando la importancia de opciones flexibles de consumo de contenido.
ON24 (NYSE: ONTF)는 2025년 디지털 참여 벤치마크 보고서를 발표하며 B2B 디지털 참여의 중요한 트렌드를 밝혔습니다. 보고서에 따르면 2024년 웨비나에서 AI 생성 콘텐츠에 대한 청중 참여가 7배 증가했습니다, 같은 기간 AI 콘텐츠 생성의 3배 성장을 초과했습니다.
주요 발견 사항은 개인화된 경험이 일반적인 경험에 비해 4배 더 많은 데모 요청을 이끌어냈다는 것입니다. 추가 지표로는 영업 대표와의 라이브 채팅 상호작용이 51% 증가, CTA 전환율이 48% 더 높음, 그리고 개인화된 경험을 위한 웨비나 및 가상 이벤트 참석자가 62% 더 많음이 포함됩니다.
보고서는 또한 자동화된 양육 시퀀스를 사용하는 기업이 온디맨드 참석자가 69% 더 많고 웨비나 참석자가 32% 더 많다참석자의 45%가 온디맨드로 웨비나를 시청하기로 선택하여 유연한 콘텐츠 소비 옵션의 중요성을 강조합니다.
ON24 (NYSE: ONTF) a publié son Rapport sur les Références d'Engagement Numérique 2025, révélant des tendances significatives dans l'engagement numérique B2B. Le rapport montre que l'engagement du public avec le contenu généré par IA lors des webinaires a augmenté de 7 fois en 2024, dépassant la croissance de 3 fois dans la création de contenu par IA durant la même période.
Les résultats clés démontrent que les expériences personnalisées ont conduit à 4 fois plus de demandes de démonstration par rapport aux expériences génériques. D'autres métriques incluent une augmentation de 51% des interactions en chat en direct avec les représentants commerciaux, des taux de conversion CTA 48% plus élevés, et 62% de participants en plus aux webinaires et événements virtuels pour des expériences personnalisées.
Le rapport souligne également que les entreprises utilisant des séquences de nurturing automatisées ont atteint 69% de participation à la demande en plus et 32% de participants aux webinaires en plus. De plus, 45% des participants ont choisi de regarder les webinaires à la demande, soulignant l'importance des options de consommation de contenu flexibles.
ON24 (NYSE: ONTF) hat seinen Bericht über die Digital Engagement Benchmarks 2025 veröffentlicht, der bedeutende Trends im B2B-Digitalengagement aufzeigt. Der Bericht zeigt, dass das Engagement des Publikums mit KI-generierten Inhalten aus Webinaren im Jahr 2024 um das 7-fache gestiegen ist, was das 3-fache Wachstum bei der Erstellung von KI-Inhalten im gleichen Zeitraum übertrifft.
Wichtige Ergebnisse zeigen, dass personalisierte Erlebnisse zu 4-mal mehr Demo-Anfragen im Vergleich zu generischen Erlebnissen führten. Weitere Kennzahlen umfassen einen 51%igen Anstieg der Live-Chat-Interaktionen mit Vertriebsmitarbeitern, 48% höhere CTA-Konversionsraten und 62% mehr Teilnehmer an Webinaren und virtuellen Veranstaltungen für personalisierte Erlebnisse.
Der Bericht hebt auch hervor, dass Unternehmen, die automatisierte Nurture-Sequenzen verwenden, 69% höhere On-Demand-Teilnahme und 32% mehr Webinar-Teilnehmer erreicht haben. Darüber hinaus haben 45% der Teilnehmer beschlossen, Webinare auf Abruf anzusehen, was die Bedeutung flexibler Inhaltskonsumoptionen unterstreicht.
- 7X increase in audience engagement with AI-generated content
- 4X increase in demo requests through personalized experiences
- 51% rise in live chat interactions indicating stronger buyer intent
- 48% higher CTA conversion rates for personalized experiences
- 69% higher on-demand attendance through automated nurture sequences
- None.
Annual ON24 research reveals audience engagement increases by 7X when the power of webinars and virtual events is combined with AI-generated content
The report found that audience engagement with AI-generated content from webinars soared by more than 7X in 2024, a figure far higher than the 3X growth in AI content creation over the same period. This surge in engagement demonstrates that B2B audiences are not only accepting AI-generated content but actively seeking it out. Additionally, personalized experiences showed performance improvements, with marketers seeing 4X more demo requests compared to generic experiences.
“The data clearly shows that B2B marketing is entering a new era where AI and personalization are not just nice-to-haves but essential drivers of success,” said Mark Bornstein, VP of Marketing, ON24. “Marketers that have integrated personalization are achieving record engagement and conversion rates. As we move further into 2025, the gap between companies embracing these innovations and those that don’t will only continue to widen.”
Additional key findings from the report include:
-
Buyers are more engaged than ever - Live chat interactions with sales reps rose
51% , signaling increased buyer intent during digital experiences. -
Personalization boosts conversions - Marketers using personalized experiences saw demo bookings rise by 4X,
48% higher calls-to-action (CTA) conversion rates and62% more webinar and virtual event attendees than those without. -
Automation expands reach and engagement - Businesses using automated nurture sequences drove
69% higher on-demand attendance and32% more webinar attendees overall. -
On-demand viewing continues to rise -
45% of attendees opted to watch webinars on-demand, reinforcing the need for flexible content consumption.
To download the complete 2025 Digital Engagement Benchmarks Report, visit https://www.on24.com/resources/asset/digital-engagement-benchmarks-report/.
About ON24
ON24 is on a mission to help businesses bring their go-to-market strategy into the AI era and drive cost-effective revenue growth. Through its leading intelligent engagement platform, ON24 enables customers to combine best-in-class experiences with personalization and content, to capture and act on connected insights at scale.
ON24 provides industry-leading companies, including 4 of the 5 largest global software companies, 3 of the 5 top global asset management firms, 3 of the 5 largest global pharmaceutical companies and 3 of the 5 largest global industrial companies, with a valuable source of first-party data to drive sales and marketing innovation, improve efficiency and increase business results. Headquartered in
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View source version on businesswire.com: https://www.businesswire.com/news/home/20250311690144/en/
Media:
Gabriella Bello Kose
press@on24.com
Investor:
Lauren Sloane, The Blueshirt Group for ON24
investorrelations@on24.com
Source: ON24
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