ServiceNow Enhances Global Partner Program, Unlocking New Revenue and Market Opportunities for AI Solutions
ServiceNow (NOW) has announced a significant expansion of its global partner program, with nearly quadrupled investment in incentives and specializations focused on AI solutions. The company has elevated Infosys and Cognizant to Global Elite status, joining Accenture, Deloitte, EY, and KPMG in the highest partnership tier.
The enhanced program includes new Product Line Achievements for Now Assist, expanded specializations in GenAI applications, and a new GenAI Customer Value Partner of the Year award. Partners will receive eligible discounts, rebates, and credits for training and professional services.
The ServiceNow Partner Program, comprising over 2,200 partners, emphasizes rigorous training and certification. Notably, Cognizant is targeting $1 billion in combined business through its ServiceNow Business Group, while Infosys is combining its Cobalt platform with Now Assist capabilities to deliver enhanced managed services.
ServiceNow (NOW) ha annunciato un'importante espansione del suo programma globale per i partner, con un investimento quasi quadruplo in incentivi e specializzazioni focalizzate su soluzioni AI. L'azienda ha elevato Infosys e Cognizant allo status di Global Elite, unendosi ad Accenture, Deloitte, EY e KPMG nel livello di partnership più alto.
Il programma potenziato include nuovi riconoscimenti per la linea di prodotti di Now Assist, specializzazioni ampliate nelle applicazioni GenAI e un nuovo premio per il Partner del Valore Cliente GenAI dell'Anno. I partner riceveranno sconti, rimborsi e crediti per la formazione e i servizi professionali.
Il Programma Partner di ServiceNow, composto da oltre 2.200 partner, enfatizza la formazione rigorosa e la certificazione. In particolare, Cognizant mira a 1 miliardo di dollari di business combinato attraverso il suo ServiceNow Business Group, mentre Infosys sta combinando la sua piattaforma Cobalt con le capacità di Now Assist per offrire servizi gestiti avanzati.
ServiceNow (NOW) ha anunciado una expansión significativa de su programa global de socios, con una inversión casi cuadruplicada en incentivos y especializaciones enfocadas en soluciones de IA. La compañía ha elevado a Infosys y Cognizant al estatus de Global Elite, uniéndose a Accenture, Deloitte, EY y KPMG en el nivel más alto de asociación.
El programa mejorado incluye nuevos logros en la línea de productos de Now Assist, especializaciones ampliadas en aplicaciones de GenAI y un nuevo premio al Partner del Valor del Cliente GenAI del Año. Los socios recibirán descuentos, reembolsos y créditos elegibles para la capacitación y los servicios profesionales.
El Programa de Socios de ServiceNow, que comprende más de 2,200 socios, enfatiza una formación rigurosa y certificación. Notablemente, Cognizant tiene como objetivo 1,000 millones de dólares en negocio combinado a través de su Grupo de Negocios ServiceNow, mientras que Infosys está combinando su plataforma Cobalt con las capacidades de Now Assist para ofrecer servicios gestionados mejorados.
ServiceNow (NOW)는 AI 솔루션에 중점을 둔 인센티브와 전문화에 대한 투자를 거의 네 배로 늘리면서 글로벌 파트너 프로그램의 중대한 확장을 발표했습니다. 이 회사는 Infosys와 Cognizant를 Global Elite 상태로 격상시켰으며, 이는 Accenture, Deloitte, EY 및 KPMG와 함께 가장 높은 파트너십 계층에 속합니다.
강화된 프로그램에는 Now Assist에 대한 새로운 제품 라인 성과, GenAI 애플리케이션에서의 전문화 확장 및 올해의 GenAI 고객 가치 파트너 상이 포함됩니다. 파트너들은 교육 및 전문 서비스에 대한 할인, 환급 및 크레딧을 받을 수 있습니다.
2,200개 이상의 파트너로 구성된 ServiceNow 파트너 프로그램은 철저한 교육과 인증을 강조합니다. 특히 Cognizant는 ServiceNow 비즈니스 그룹을 통해 10억 달러의 통합 비즈니스를 목표로 하고 있으며, Infosys는 Cobalt 플랫폼과 Now Assist 기능을 결합하여 향상된 관리 서비스를 제공하고 있습니다.
ServiceNow (NOW) a annoncé une extension significative de son programme partenaire mondial, avec des investissements presque quadruplés en incitations et en spécialisations axées sur les solutions d'IA. L'entreprise a élevé Infosys et Cognizant au statut de Global Elite, rejoignant Accenture, Deloitte, EY et KPMG dans le niveau de partenariat le plus élevé.
Le programme renforcé comprend de nouvelles réalisations de ligne de produits pour Now Assist, des spécialisations étendues dans les applications GenAI et un nouveau prix pour le Partenaire de Valeur Client GenAI de l'Année. Les partenaires bénéficieront de remises, de remboursements et de crédits pour la formation et les services professionnels.
Le Programme Partenaire de ServiceNow, qui comprend plus de 2 200 partenaires, met l'accent sur une formation et une certification rigoureuses. Notamment, Cognizant vise 1 milliard de dollars de chiffre d'affaires combiné par le biais de son ServiceNow Business Group, tandis qu'Infosys combine sa plateforme Cobalt avec les capacités de Now Assist pour offrir des services gérés améliorés.
ServiceNow (NOW) hat eine signifikante Erweiterung seines globalen Partnerprogramms angekündigt, mit nahezu vervierfachten Investitionen in Anreize und Spezialisierungen, die sich auf KI-Lösungen konzentrieren. Das Unternehmen hat Infosys und Cognizant den Global Elite Status verliehen, wodurch sie sich den höchsten Partnerschaften mit Accenture, Deloitte, EY und KPMG anschließen.
Das verbesserte Programm umfasst neue Produktlinienleistungen für Now Assist, erweiterte Spezialisierungen in GenAI-Anwendungen und einen neuen Preis für den GenAI Customer Value Partner des Jahres. Partner erhalten Anspruch auf Rabatte, Rückvergütungen und Gutschriften für Schulungen und professionelle Dienstleistungen.
Das ServiceNow Partnerprogramm, das über 2.200 Partner umfasst, legt großen Wert auf strenge Schulungen und Zertifizierungen. Besonders hervorzuheben ist, dass Cognizant 1 Milliarde Dollar an kombiniertem Geschäft über seine ServiceNow Business Group anstrebt, während Infosys seine Cobalt-Plattform mit den Fähigkeiten von Now Assist kombiniert, um verbesserte Managed Services anzubieten.
- Nearly quadrupled investment in partner incentives and specializations
- Addition of two new Global Elite partners (Infosys and Cognizant)
- Cognizant targeting $1 billion in combined business through ServiceNow partnership
- Expansion of AI-focused product achievements and specializations
- None.
Insights
ServiceNow's major partner program expansion represents a strategic market positioning move that could significantly impact its revenue growth trajectory and competitive position in the enterprise AI solutions market. The nearly quadrupled investment in partner incentives signals an aggressive push to capture market share in the rapidly growing AI implementation space.
The elevation of Infosys and Cognizant to Global Elite status is particularly noteworthy for three reasons: 1) It expands ServiceNow's enterprise reach through partners that collectively serve a majority of Fortune 500 companies 2) Cognizant's target of
From a market perspective, this expansion addresses two critical growth drivers: 1) The increasing demand for AI implementation expertise, with the new Now Assist Product Line Achievements helping partners validate their AI capabilities 2) The need for industry-specific AI solutions, supported by new specializations in Customer Experience GenAI, Employee Experience GenAI and ServiceOps GenAI.
For investors, this move could translate into accelerated revenue growth through:
- Increased partner-driven sales with higher margins due to the new incentive structure
- Expanded market reach through Global Elite partners' extensive client networks
- Greater competitive differentiation in the enterprise AI space
- Potential for higher customer retention rates through deeper partner integrations
ServiceNow nearly quadruples investment in incentives and specializations, enabling all partners to capitalize on rapid growth of ServiceNow AI solutions
Infosys and Cognizant elevated to Global Elite status, the highest level of partnership within the ServiceNow Partner Program
This year, ServiceNow is offering substantial opportunities for partners to boost revenue and profitability through eligible discounts, rebates, and valuable credits that can be applied to training, professional services, and other practice building resources. It is expanding its program offerings to introduce more opportunities for partners to elevate and differentiate AI offerings in the market. This includes:
- Additional Product Line Achievements (PLA) for Now Assist to bolster credibility and support market positioning as a validated and trusted advisor with expertise in ServiceNow AI solutions.
- Expanded Specializations for partners to showcase their sales, product, and customer success across GenAI and industries including Customer Experience GenAI, Employee Experience GenAI, ServiceOps GenAI, Cybersecurity, and Tech Risk.
- New GenAI Customer Value Partner of the Year award will honor partners who have successfully leveraged GenAI to drive customer value.
ServiceNow is committed to supporting partners with additional tools and resources as they build thriving ServiceNow practices and help customers accelerate their business transformation.
“Over the past two years, we have completely transformed our Partner Program, cultivating an ecosystem of specialized, industry-leading capabilities and services for our customers,” said Erica Volini, executive vice president, worldwide industries, partners, and go-to-market at ServiceNow. “Our continued investment is focused on empowering our partners with the resources they need to grow their business, expand their AI expertise, and deliver incredible outcomes for our shared customers.”
Elevating Cognizant and Infosys to Global Elite partners
The ServiceNow Partner Program, with more than 2,200 partners, is among the most comprehensive in the industry with rigorous training and certification requirements, and performance benchmarks to help ensure competency, capabilities, and customer success. Global Elite is the highest designation and represents companies that demonstrate the maximum level of global reach and expertise. Infosys and Cognizant join this exclusive group of strategic partners, which also includes Accenture, Deloitte, EY, and KPMG.
Building on more than a decade of collaboration, Infosys and ServiceNow are working together to transform customer experiences with GenAI-powered industry solutions. Announced at Knowledge 2024, the company is combining Infosys Cobalt with ServiceNow’s Now Assist capabilities to deliver managed services that increase productivity, enhance efficiency, and improve user experiences.
“The future of cloud and AI innovation requires strong partnerships,” said Anant Adya, executive vice president and service offering head, Infosys. “Our recognition as Global Elite by ServiceNow reaffirms our commitment to enterprise collaboration while ensuring our customers have the solutions and support they need to successfully implement AI.”
Cognizant, which has been a longstanding partner of ServiceNow, is on a path to drive
“Our Global Elite standing signifies the true power of enterprise collaboration,” said Jason Wojahn, chief executive officer at Thirdera, a Cognizant Company. “With the rise of autonomous Agents, we look forward to continuing our work with ServiceNow to enhance how we innovate and advise on AI-driven transformations for customers globally.”
For more information on the ServiceNow Partner Program visit servicenow.com/partners.
About ServiceNow
ServiceNow (NYSE: NOW) is putting AI to work for people. We move with the pace of innovation to help customers transform organizations across every industry while upholding a trustworthy, human centered approach to deploying our products and services at scale. Our AI platform for business transformation connects people, processes, data, and devices to increase productivity and maximize business outcomes. For more information, visit: www.servicenow.com.
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Media Contact
Caroline Parkinson
press@servicenow.com
Source: ServiceNow
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