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BowFlex Inc. - NLS STOCK NEWS

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BowFlex Inc. (NLS) is a leading innovator in the fitness industry, known for its dedication to producing high-quality home fitness equipment. Established in 1986, BowFlex has built a reputation for its unique and effective workout solutions, including the BowFlex Home Gym, BowFlex TreadClimber, and BowFlex SelectTech dumbbells.

Core Business: BowFlex primarily focuses on designing and manufacturing user-friendly, space-efficient fitness equipment that caters to a wide range of fitness enthusiasts, from beginners to advanced users. The company’s product line is characterized by its patented resistance technology, which offers a combination of strength and cardio workouts.

Recent Achievements: In recent years, BowFlex has expanded its market presence through strategic partnerships and product innovations. The introduction of the BowFlex Max Trainer, a unique cross between an elliptical and a stair-stepper, has garnered significant attention for its ability to deliver high-intensity workouts in less time. Additionally, BowFlex has embraced digital advancements, offering app integration and personalized training programs to enhance user experience.

Current Projects: BowFlex continues to invest in research and development to bring new and improved fitness solutions to the market. The company is currently focusing on integrating smart technology into its products, enabling users to track their progress, access virtual coaching, and participate in interactive workout sessions.

Financial Condition: BowFlex's parent company, Nautilus Inc., reported steady financial performance in the latest fiscal year, driven by increased demand for home fitness equipment. The company's robust sales and strategic cost management have contributed to its strong financial health, allowing for continual investment in innovation and market expansion.

Partnerships: BowFlex has formed strategic alliances with several technology and fitness companies to enhance its product offerings. Collaborations with app developers and digital fitness platforms have enabled BowFlex to offer comprehensive fitness solutions that address the modern consumer's needs.

Products:

  • BowFlex Home Gym: Offers versatile strength training with multiple exercise options.
  • BowFlex TreadClimber: Combines the motions of a treadmill, stepper, and elliptical for an efficient cardio workout.
  • BowFlex SelectTech Dumbbells: Adjustable weights that save space and provide varied resistance levels for diverse workouts.
  • BowFlex Max Trainer: Delivers high-intensity interval training (HIIT) for effective calorie burning and muscle building.
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Nautilus, Inc. (NYSE: NLS) held its Virtual Investor Day, presenting its strategic plan, North Star: Journey to 2026, aimed at achieving sustainable growth and digital transformation. CEO Jim Barr emphasized a diversified product approach and outlined ambitions of $1 billion in revenue and 2 million digital members by FY 2026. Key elements include a consumer-first mindset, expanding digital offerings through the JRNY platform, and leveraging established retail partnerships. Nautilus aims for 20% of total revenue from digital subscriptions, with a targeted 10% annual operating margin.

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Nautilus, Inc. (NYSE: NLS) will host a Virtual Investor Day on March 18, 2021, at 9:00 a.m. PT (12:00 p.m. ET) to present its long-range strategic plan, titled North Star. The event will include a live Q&A session for investors. Interested participants can register through the Investors section of Nautilus’ website. The presentation and an archived replay will also be available online. Nautilus is recognized as a leader in innovative home fitness solutions, offering a diverse range of brands and products that promote healthier living.

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Nautilus, Inc. (NYSE: NLS) has appointed Ellen Raim as Chief People Officer, effective March 2. In her role, she will oversee global human resources, focusing on talent acquisition, workplace inclusion, and career path development. With nearly 30 years of experience, including a decade at Intel, Raim aims to align company culture with business goals. CEO Jim Barr expressed confidence in her leadership, emphasizing the importance of a high-performing culture for Nautilus's growth and transformation.

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Nautilus, a leader in home fitness, will host a Virtual Investor Day on March 18, 2021. The event begins at 9:00 a.m. PT (12:00 p.m. ET) and will include a presentation followed by a live Q&A session, lasting about three hours. Investors can access the webcast on Nautilus' investor page, and the session will be archived post-event. With over 30 years in the industry, Nautilus offers a range of fitness products, including Bowflex, Schwinn, and the JRNY digital platform, promoting healthier living through connected experiences.

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Nautilus reported fourth quarter 2020 net sales of $189.3 million, an 81.7% increase year-over-year. Excluding sales from the sold Octane brand, sales increased by 108.3%. Gross profit rose by 104.1% to $77.9 million, with a gross margin of 41.1%. Operating income was $41.5 million, up from $3.3 million last year. Net income soared to $28.9 million, or $0.89 per diluted share, compared to $3.5 million, or $0.12 per share in Q4 2019. The company ended with a backlog of $91.5 million due to shipping container shortages. Full-year net sales reached $552.6 million, an increase of 78.7%.

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Nautilus announced enhancements to its JRNY® digital fitness platform, featuring new trainer-led workouts and the capacity for adaptive workouts combined with personalized Bowflex® Radio stations. The iOS JRNY app now supports the Bowflex C6 bike, offering AI-driven individualized workout suggestions. Members can track fitness goals through Apple Health® integration and access off-product workouts for yoga, core, and strength training. Nautilus aims to improve user experience by addressing customer feedback, signaling a commitment to the evolving connected fitness landscape.

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Nautilus, Inc. (NYSE: NLS) will announce its fourth quarter and full-year financial results for 2020 on February 22, 2021, after market closure. A management conference call is scheduled for the same day at 1:30 p.m. PT (4:30 p.m. ET) to discuss operating results. Interested parties can join the call by dialing (877) 425-9470 for North America or (201) 389-0878 for international calls. Presentation slides will be available during the call and on the company's website. A replay of the webcast will be accessible for six months post-event.

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Nautilus, Inc. (NYSE:NLS) has launched two new fitness products: the Bowflex® Max Trainer® M9 and Bowflex® T22 treadmill, both integrated with the enhanced JRNY® digital fitness platform. These machines feature personalized workout options and entertainment streaming capabilities, aiming to enhance home fitness experiences. The Bowflex Max Trainer M9, priced at $1,999, offers 20 resistance levels and a 10" HD touch screen, while the T22 treadmill, priced at $2,699, boasts a 22" HD touch screen and speeds up to 12 mph. Both products aim to empower users with guided and engaging workouts.

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Nautilus, Inc. (NYSE:NLS) announced a change in its fiscal year-end from January 1 to March 31, to better align with the seasonal fitness equipment sales period from October to March. This adjustment aims to optimize financial reporting and is expected to improve alignment with retail partners' fiscal schedules. The transition report will cover the period from January 1 to March 31, 2021, with the new fiscal year beginning April 1, 2021. This strategic move highlights Nautilus' commitment to adapting its business framework to market conditions.

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Nautilus, Inc. (NYSE:NLS) has launched new Bowflex® treadmills, T7 and T10, featuring the JRNY® digital fitness platform, enhancing their portfolio of connected fitness products. The treadmills come with built-in HD touchscreens, speeds up to 12 mph, and a motorized decline/incline feature for varied workouts. The JRNY platform offers personalized workout plans using machine learning and integrates with popular streaming services. The T10 is priced at $1,999, while the T7 is available for $1,599.

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FAQ

What is the market cap of BowFlex (NLS)?

The market cap of BowFlex (NLS) is approximately 29.6M.

What does BowFlex Inc. do?

BowFlex Inc. designs and manufactures high-quality home fitness equipment known for its patented resistance technology and versatile workout solutions.

What are some popular products of BowFlex?

Popular BowFlex products include the BowFlex Home Gym, BowFlex TreadClimber, BowFlex SelectTech dumbbells, and BowFlex Max Trainer.

How has BowFlex integrated technology into its fitness equipment?

BowFlex integrates smart technology into its products, offering app integration, virtual coaching, and interactive workout sessions to enhance user experience.

What are BowFlex’s recent achievements?

Recent achievements include the successful launch of the BowFlex Max Trainer, expanding market presence, and forming strategic partnerships.

Who owns BowFlex Inc.?

BowFlex Inc. is a part of Nautilus Inc., a prominent company in the fitness industry.

How does BowFlex's TreadClimber differ from a regular treadmill?

The BowFlex TreadClimber combines the motions of a treadmill, stepper, and elliptical, providing a more efficient and effective cardio workout.

What financial condition is BowFlex currently in?

BowFlex's parent company, Nautilus Inc., reports strong financial health with robust sales and strategic cost management, allowing for continuous innovation.

What kind of users does BowFlex target?

BowFlex targets a wide range of fitness enthusiasts, from beginners to advanced users, offering versatile and space-efficient fitness equipment.

What is the BowFlex SelectTech Dumbbell?

The BowFlex SelectTech Dumbbell is an adjustable weight system that saves space and allows users to change resistance levels easily for varied workouts.

What are BowFlex's current projects?

BowFlex is focused on integrating smart technology into its products, enhancing app integration, and offering personalized training programs to meet modern fitness needs.

BowFlex Inc.

NYSE:NLS

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29.61M
29.81M
11.35%
20.54%
2.51%
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