Mobiquity Technologies and Context Networks Launch First Casino Installations with River City Amusements
Mobiquity Technologies (OTC: MOBQ) and Context Networks have launched their first casino installations with River City Amusements, implementing innovative slot machine advertising technology. The platform integrates digital ads directly into slot machines while collecting player behavior data. This enables advertisers to reconnect with casino users through mobile and Connected TV (CTV) devices after they leave the gaming floor, creating a multi-platform advertising experience. The technology will be expanded across River City Amusements' locations and is planned for implementation with other route operators across Wisconsin and Georgia, covering thousands of devices.
Mobiquity Technologies (OTC: MOBQ) e Context Networks hanno lanciato le loro prime installazioni di casinò con River City Amusements, implementando una tecnologia innovativa per la pubblicità su slot machine. La piattaforma integra annunci digitali direttamente nelle slot machine raccogliendo al contempo dati sul comportamento dei giocatori. Questo consente agli inserzionisti di riconnettersi con gli utenti del casinò tramite dispositivi mobili e televisori connessi (CTV) dopo aver lasciato il piano di gioco, creando un'esperienza pubblicitaria multi-piattaforma. La tecnologia sarà ampliata nelle sedi di River City Amusements e si prevede di implementarla anche con altri operatori di rotte in Wisconsin e Georgia, coprendo migliaia di dispositivi.
Mobiquity Technologies (OTC: MOBQ) y Context Networks han lanzado sus primeras instalaciones de casino con River City Amusements, implementando una tecnología innovadora de publicidad en máquinas tragamonedas. La plataforma integra anuncios digitales directamente en las máquinas tragamonedas mientras recopila datos sobre el comportamiento de los jugadores. Esto permite a los anunciantes reconectar con los usuarios del casino a través de dispositivos móviles y de televisores conectados (CTV) después de que abandonan el piso de juego, creando una experiencia publicitaria multiplataforma. La tecnología se expandirá a las ubicaciones de River City Amusements y se planea su implementación con otros operadores de rutas en Wisconsin y Georgia, abarcando miles de dispositivos.
Mobiquity Technologies (OTC: MOBQ)와 Context Networks는 River City Amusements와 함께 최초의 카지노 설치를 진행하며 혁신적인 슬롯 머신 광고 기술을 구현했습니다. 이 플랫폼은 슬롯 머신에 디지털 광고를 직접 통합하면서 플레이어 행동 데이터를 수집합니다. 이를 통해 광고주들은 카지노 사용자와 모바일 및 연결된 TV(CTV) 장치를 통해 재연결할 수 있습니다 게임 공간을 떠난 후, 다중 플랫폼 광고 경험을 창출합니다. 이 기술은 River City Amusements의 여러 장소에 확대될 예정이며, 위스콘신과 조지아의 다른 경로 운영자와 함께 구현될 계획이며, 수천 개의 장치를 포함합니다.
Mobiquity Technologies (OTC: MOBQ) et Context Networks ont lancé leurs premières installations de casino avec River City Amusements, en mettant en œuvre une technologie publicitaire innovante pour les machines à sous. La plateforme intègre des annonces numériques directement dans les machines à sous tout en collectant des données sur le comportement des joueurs. Cela permet aux annonceurs de se reconnecter avec les utilisateurs de casino via des dispositifs mobiles et des téléviseurs connectés (CTV) après leur sortie de la salle de jeux, créant ainsi une expérience publicitaire multiplateforme. La technologie sera étendue aux sites de River City Amusements et est prévue pour être mise en œuvre avec d'autres opérateurs de routes à travers le Wisconsin et la Géorgie, couvrant des milliers de dispositifs.
Mobiquity Technologies (OTC: MOBQ) und Context Networks haben ihre ersten Casino-Installationen mit River City Amusements gestartet und dabei eine innovative Werbetechnologie für Spielautomaten implementiert. Die Plattform integriert digitale Anzeigen direkt in Spielautomaten und sammelt gleichzeitig Daten über das Verhalten der Spieler. Dies ermöglicht es Werbetreibenden, nach der Verlassen des Spielbereichs mit Casino-Nutzern wieder in Kontakt zu treten über mobile und verbundene TV (CTV)-Geräte und schafft so ein plattformübergreifendes Werbungserlebnis. Die Technologie wird auf die Standorte von River City Amusements ausgeweitet und ist für die Implementierung mit anderen Routenbetreibern in Wisconsin und Georgia geplant, wobei Tausende von Geräten abgedeckt werden.
- Launch of new revenue stream through slot machine advertising technology
- Strategic expansion planned across multiple locations in Wisconsin and Georgia
- Creation of new data collection capabilities for targeted advertising
- Development of cross-platform advertising ecosystem linking casino and digital experiences
- None.
Insights
The launch of slot machine advertising technology marks a significant strategic advancement in casino advertising, creating new revenue streams through targeted digital advertising integration. The partnership with River City Amusements serves as a proof of concept for broader implementation across Wisconsin and Georgia markets.
The technology's ability to track and retarget casino patrons across multiple platforms (mobile, CTV) represents a valuable data monetization opportunity. With thousands of devices planned for deployment, this creates a scalable advertising network within the $261 billion global casino gaming market.
This innovation addresses a gap in casino advertising by connecting on-premise engagement with off-premise targeting, potentially increasing advertising effectiveness and ROI for casino operators and advertisers alike. The expansion plans across multiple states indicate strong market validation and growth potential.
The integration of digital advertising into slot machines creates a unique first-party data collection point, enabling precise audience targeting and behavioral analysis. The cross-platform retargeting capability is particularly valuable, as it extends the advertising reach beyond the casino floor and creates persistent user engagement.
The technology's ability to capture real-time gaming behavior and translate it into actionable advertising insights represents a significant advancement in ad tech capabilities for the gaming sector. This multi-touch attribution model could command premium advertising rates due to its highly targeted nature and unique audience access.
Innovative ad tech solution for slot machines goes live, setting a new standard for holistic, multi-platform ad experiences
NEW YORK, Nov. 12, 2024 (GLOBE NEWSWIRE) -- Mobiquity Technologies, Inc. (OTC: MOBQ), a leading provider of next-generation data intelligence and advertising technology solutions, is building upon their strategic partnership with Context Networks and is excited to announce the initial deployment of their cutting-edge slot machine advertising technology, now live with River City Amusements. This launch marks the beginning of a broader rollout, introducing a comprehensive ad ecosystem within casino environments, transforming player experiences with Mobiquity’s and Context Networks’ data-driven, highly targeted advertising platform.
The technology enables casino operators to integrate premium digital ads directly into slot machines, while capturing valuable data and behavioral patterns. This data allows advertisers to reconnect with casino users on mobile and Connected TV (CTV) devices even after they leave the gaming floor, creating a seamless, extended ad experience that reaches players across multiple platforms and reinforces brand messages throughout their day.
“Our collaboration with Context Networks is a blueprint for the future of casino advertising,” said Dean Julia, CEO of Mobiquity Technologies. “By utilizing data to re-engage casino audiences beyond their on-site visits, we’re transforming traditional gaming spaces into immersive, multi-platform advertising opportunities, delivering unparalleled reach and relevance for brands.”
Matthew Olden, CEO of Context Networks, emphasized the significance of this data-centric approach: “Our partnership with Mobiquity is establishing a powerful ad tech ecosystem that connects gaming environments with users’ mobile and CTV experiences. By understanding players’ behaviors, we are creating a holistic advertising journey that enhances user engagement both in and out of the casino.”
Following this launch, Mobiquity Technologies and Context Networks will expand the platform across more of River City Amusements’ locations. Additionally, the technology will soon be implemented within other route operators’ networks of thousands of devices across Wisconsin and Georgia underscoring the scalability of the platform and its potential for widespread adoption in high-traffic gaming venues.
Through this integration, Mobiquity Technologies and Context Networks are not only enhancing the player experience within casinos but also building a holistic advertising ecosystem that links gaming floor interactions with the broader digital landscape.
About Mobiquity Technologies, Inc.
Mobiquity Technologies, Inc. (OTC: MOBQ) is a leading provider of next-generation data intelligence and advertising technology solutions. Through its subsidiaries, including Advangelists, Mobiquity Networks, AdHere, and MobiExchange, the company offers innovative programmatic advertising technologies, consumer behavior insights, and automated ad management systems. Mobiquity Technologies serves a diverse range of industries, including retail, political, automotive, gaming, hospitality, and entertainment. For more information, visit https://www.mobiquitytechnologies.com
About Context Networks, Inc.
Context Networks, Inc. is a premier programmatic advertising platform that leverages private blockchain technology to deliver transparent, secure, and efficient advertising solutions for the global gaming industry. The company's platform focuses on three key gaming segments: casino, lottery operators, and iGaming platforms. Context Networks is committed to driving innovation and creating value for its clients through advanced technology and strategic partnerships. For more information, visit https://www.contextnetworks.net
Safe Harbor Statement
This press release contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. Statements that are not historical facts, including statements about the Company's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties, and a number of factors could cause actual results to differ materially from those contained in any forward-looking statement. In some cases, forward-looking statements can be identified by words or phrases such as "may," "will," "expect," "anticipate," "target," "aim," "estimate," "intend," "plan," "believe," "potential," "continue," "is/are likely to" or other similar expressions. Further information regarding these and other risks, uncertainties, or factors is included in the Company's filings with the SEC. All information provided in this press release is as of the date of this press release, and the Company does not undertake any duty to update such information except as required under applicable law.
Mobiquity Technologies, Inc. Investor Relations:
Columbia Marketing Group
Email: john@TheColumbiaMarketingGroup.com
Phone: 646-736-1900
Context Networks Contact:
Investor Relations
Email: IR@contextnetworks.net
Phone: 252-423-6387
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