Mobiquity Technologies Announces Strategic Collaboration with MW Political for Advanced Political Advertising Solutions
Mobiquity Technologies (OTC: MOBQ), a leading provider of data intelligence and advertising tech, announced a collaboration with MW Political. This partnership aims to enhance political advertising through Connected TV (CTV) and Over-The-Top (OTT) platforms.
The collaboration is set to launch new political advertising campaigns valued at $7 million over the next four years, starting mid-July 2024. Initial campaigns, supported by official endorsements, will be focused on high engagement. A notable agreement with a Political Action Committee (PAC) allocates $5 million for this year's electoral efforts in two key battleground states, with 60-70% directed towards Mobiquity's digital solutions beginning June 2024.
CEO Dean Julia expressed enthusiasm about the potential of combining Mobiquity's data expertise with MW Political's AI-driven solutions, emphasizing the collaboration's role in revolutionizing political advertising.
- Strategic collaboration with MW Political enhances Mobiquity's market position.
- $7 million worth of political advertising campaigns over the next four years.
- Official endorsements assure credibility and sustained engagement.
- $5 million budget from a PAC for electoral efforts in battleground states.
- 60-70% of PAC's budget directed towards Mobiquity's digital solutions.
- Launch of campaigns anticipated to start mid-July 2024, indicating timely revenue generation.
- Combination of Mobiquity's and MW Political's expertise anticipated to yield successful campaign outcomes.
- Potential risks associated with political advertising market volatility.
- Heavy reliance on the PAC's budget allocation; any changes could impact revenue.
- Market competition in political advertising may affect anticipated campaign success.
- Implementation timeline for campaigns starting June and mid-July could face delays.
Insights
Mobiquity Technologies' collaboration with MW Political is set to launch political advertising campaigns valued at an estimated
Key Implications:
- Revenue Boost: The anticipation of contracts worth
$7 million and an additional$5 million budget from a Political Action Committee (PAC) indicates considerable financial inflows. This can positively impact the company's top-line growth, potentially increasing shareholder value. - Sector Expansion: The partnership underscores Mobiquity's growing influence in the political advertising sector, leveraging MW Political's AI-driven solutions. This niche focus could offer a competitive edge in the digital advertising market, known for its high barriers to entry and specialized requirements.
- Market Position: The endorsement from requisite authorities and the strategic focus on pivotal battleground states highlight the robustness of their engagement strategy. This could establish Mobiquity as a key player in political advertising, attracting further business opportunities.
Rating: Positive (1)
From a financial standpoint, Mobiquity Technologies' announcement details specific revenue projections tied to their collaboration with MW Political. The inclusion of contracts valued at an estimated
Short-Term vs. Long-Term:
- Short-Term: The immediate commencement of political campaigns in June 2024 ensures short-term revenue generation. Allocations from the PAC, especially with 60-70% directed towards Mobiquity, provide a quick boost to the company's financial statements.
- Long-Term: The multi-year contracts point towards sustained income streams, which are critical for long-term financial planning. This could enhance Mobiquity's financial stability and predictability, a positive signal for investors.
Risks:
- Dependency Risk: There’s a risk of over-reliance on political advertising revenue, which can be subject to cyclical fluctuations based on electoral cycles.
- Execution Risk: Effective execution and delivery of these campaigns are crucial. Any missteps could impact future contracts and the company's reputation in this specialized market.
Rating: Positive (1)
NEW YORK, May 22, 2024 (GLOBE NEWSWIRE) -- Mobiquity Technologies, Inc. (OTC: MOBQ) (the “Company”), a leading provider of next-generation data intelligence and advertising technology solutions, announces a strategic collaboration with MW Political, leveraging our combined expertise in political data and advertisements across Connected TV (CTV) and Over-The-Top (OTT) platforms. This collaboration marks a significant milestone in delivering advanced digital advertising solutions in the political arena.
The collaboration has already paved the way for substantial business opportunities. Beginning mid-July 2024, based upon contracts received by MW Political, together we anticipate launching new political advertising campaigns valued at an estimated
Regan Kirkby, SVP of Media Planning and Services at MW Political states, “Furthermore, an agreement has been solidified with a prominent Political Action Committee (PAC), earmarking a
"We are excited about the future prospects this collaboration brings," said Dean Julia, CEO for Mobiquity Technologies. "Our expertise in political data and advertising, combined with MW Political's innovative AI-driven solutions, will empower our clients to achieve unparalleled success in their campaigns."
Mobiquity Technologies remains committed to pushing the boundaries of digital advertising, and this collaboration is a testament to our ongoing dedication to innovation and excellence in the political advertising space.
About Mobiquity Technologies
Mobiquity Technologies, Inc. (OTC: MOBQ) is a next-gen, Platform-as-a-Service (PaaS) company in the advertising and data technology sector. It boasts a vast audience database accessible to marketers and advertisers, thanks to its subsidiaries. Its platforms, Advangelists, Mobiquity Networks, AdHere and MobiExchange, offer innovative programmatic advertising technologies and insights into consumer behavior, along with automated ad management and multi-channel delivery capabilities. For more details, visit the Mobiquity Technologies website.
About MW Political
MW Political is a cutting-edge technology company specializing in AI-driven solutions for digital advertising. Our innovative platform provides clients with advanced tools for optimizing their advertising campaigns, ensuring maximum efficiency and engagement.
Safe Harbor Statement
This press release contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. Statements that are not historical facts, including statements about the Company's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties, and a number of factors could cause actual results to differ materially from those contained in any forward-looking statement. In some cases, forward-looking statements can be identified by words or phrases such as "may," "will," "expect," "anticipate," "target," "aim," "estimate," "intend," "plan," "believe," "potential," "continue," "is/are likely to" or other similar expressions. Further information regarding these and other risks, uncertainties or factors is included in the Company's filings with the SEC. All information provided in this press release is as of the date of this press release, and the Company does not undertake any duty to update such information, except as required under applicable law.
Mobiquity Technologies, Inc. Investor Relations:
Columbia Marketing Group
Email: john@TheColumbiaMarketingGroup.com
Phone: 646-736-1900
FAQ
What is the value of the new political advertising campaigns for Mobiquity Technologies?
When will Mobiquity Technologies and MW Political launch their new political advertising campaigns?
What percentage of the PAC's budget will be directed towards Mobiquity's digital solutions?
When will the PAC's budget allocation for Mobiquity's digital solutions commence?
What platforms will be utilized in the Mobiquity Technologies and MW Political collaboration?
