Mobiquity Technologies and Context Networks Strengthen Casino Ad Tech Leadership with Strategic Equity Investment
Mobiquity Technologies (OTC: MOBQ), a leader in data intelligence and advertising technology, has announced a strategic equity swap with Context Networks, a programmatic advertising platform utilizing private blockchain technology for the gaming industry. The $500,000 equity swap establishes minority stakes in each other's companies, reinforcing their shared vision for innovation in casino advertising technology.
This partnership aims to capitalize on the growing market for targeted, data-driven marketing and advertising solutions in gaming environments. According to Statista, global video game advertising revenue is projected to nearly double from $70 billion in 2022 to $137 billion by 2027, with a CAGR of over 14%. The Interactive Advertising Bureau (IAB) reports that 86% of advertisers recognize the increasing importance of gaming advertising, with 40% planning to boost their budgets in this area.
Dean Julia, CEO of Mobiquity Technologies, highlighted the potential of AI-powered programmatic advertising to revolutionize casino advertising. Matthew Olden, CEO of Context Networks, emphasized the partnership's role in advancing digital advertising within gaming environments. This strategic move follows recent successful deployments of their ad tech solutions in casino settings, positioning both companies for accelerated growth and market expansion.
Mobiquity Technologies (OTC: MOBQ), leader nell'intelligenza dei dati e nella tecnologia pubblicitaria, ha annunciato uno scambio azionario strategico con Context Networks, una piattaforma di pubblicità programmatica che utilizza la tecnologia blockchain privata per l'industria del gioco. Lo scambio azionario di 500.000 dollari stabilisce partecipazioni minoritarie nelle rispettive aziende, rafforzando la loro visione condivisa per l'innovazione nella tecnologia pubblicitaria nei casinò.
Questa partnership mira a capitalizzare il crescente mercato per soluzioni di marketing e pubblicità mirate e basate sui dati negli ambienti di gioco. Secondo Statista, le entrate globali della pubblicità nei videogiochi sono destinate a raddoppiare, passando da 70 miliardi di dollari nel 2022 a 137 miliardi di dollari entro il 2027, con un CAGR di oltre il 14%. L'Interactive Advertising Bureau (IAB) riporta che l'86% degli inserzionisti riconosce l'importanza crescente della pubblicità nei giochi, con il 40% che prevede di aumentare i propri budget in quest'area.
Dean Julia, CEO di Mobiquity Technologies, ha evidenziato il potenziale della pubblicità programmatica alimentata dall'IA per rivoluzionare la pubblicità nei casinò. Matthew Olden, CEO di Context Networks, ha sottolineato il ruolo della partnership nell'avanzare la pubblicità digitale negli ambienti di gioco. Questa mossa strategica segue recenti implementazioni di successo delle loro soluzioni tecnologiche pubblicitarie nei casinò, posizionando entrambe le aziende per una crescita accelerata e un'espansione del mercato.
Mobiquity Technologies (OTC: MOBQ), líder en inteligencia de datos y tecnología publicitaria, ha anunciado un intercambio de acciones estratégico con Context Networks, una plataforma de publicidad programática que utiliza tecnología blockchain privada para la industria del juego. El intercambio de acciones de 500,000 dólares establece participaciones minoritarias en cada una de las empresas, reforzando su visión compartida de innovación en la tecnología publicitaria de casinos.
Esta asociación tiene como objetivo capitalizar el creciente mercado de soluciones de marketing y publicidad dirigidas y basadas en datos en entornos de juego. Según Statista, se proyecta que los ingresos globales por publicidad de videojuegos casi se dupliquen, pasando de 70 mil millones de dólares en 2022 a 137 mil millones de dólares para 2027, con una tasa compuesta de crecimiento (CAGR) de más del 14%. La Interactive Advertising Bureau (IAB) informa que el 86% de los anunciantes reconocen la creciente importancia de la publicidad en juegos, con un 40% planeando aumentar sus presupuestos en esta área.
Dean Julia, CEO de Mobiquity Technologies, destacó el potencial de la publicidad programática impulsada por IA para revolucionar la publicidad en casinos. Matthew Olden, CEO de Context Networks, enfatizó el papel de la asociación en el avance de la publicidad digital dentro de los entornos de juego. Este movimiento estratégico sigue a implementaciones recientes exitosas de sus soluciones de tecnología publicitaria en entornos de casinos, posicionando a ambas empresas para un crecimiento acelerado y expansión del mercado.
모비큘리 테크놀로지스 (OTC: MOBQ)는 데이터 인텔리전스 및 광고 기술의 선두주자로서, 게임 산업을 위한 개인 블록체인 기술을 활용하는 프로그램 광고 플랫폼인 컨텍스트 네트웍스와 전략적 주식 교환을 발표했습니다. 500,000달러 규모의 주식 교환은 서로의 회사에 대한 소수 지분을 설정하여 카지노 광고 기술의 혁신에 대한 공동 비전을 강화합니다.
이 파트너십은 게임 환경에서 타겟팅되고 데이터 기반의 마케팅 및 광고 솔루션에 대한 성장하는 시장을 활용하는 것을 목표로 하고 있습니다. Statista에 따르면, 전 세계 비디오 게임 광고 수익은 2022년 700억 달러에서 2027년 1,370억 달러로 거의 두 배 증가할 것으로 예상되며, 연평균 성장률(CAGR)은 14% 이상입니다. 인터랙티브 광고국(IAB)은 광고주 중 86%가 게임 광고의 중요성이 증가하고 있음을 인식하고 있으며, 40%는 이 분야에서 예산을 늘릴 계획이라고 보고합니다.
모비큘리 테크놀로지스의 CEO인 딘 줄리아는 AI 기반 프로그램 광고가 카지노 광고를 혁신할 수 있는 잠재력을 강조했습니다. 컨텍스트 네트웍스의 CEO인 매튜 올든은 게임 환경 내 디지털 광고를 발전시키는 데 있어 파트너십의 역할을 강조했습니다. 이 전략적 움직임은 카지노 환경에서 그들의 광고 기술 솔루션이 최근 성공적으로 배포된 이후 이루어졌으며, 두 회사 모두 가속화된 성장과 시장 확장을 위한 위치를 갖추고 있습니다.
Mobiquity Technologies (OTC: MOBQ), leader dans le domaine de l'intelligence des données et de la technologie publicitaire, a annoncé un échange d'actions stratégique avec Context Networks, une plateforme de publicité programmatique utilisant la technologie blockchain privée pour l'industrie du jeu. L'échange d'actions de 500 000 dollars établit des participations minoritaires dans chacune des entreprises, renforçant leur vision partagée pour l'innovation dans la technologie publicitaire des casinos.
Ce partenariat vise à tirer parti du marché croissant des solutions de marketing et de publicité ciblées et basées sur les données dans les environnements de jeu. Selon Statista, les revenus mondiaux de la publicité dans les jeux vidéo devraient presque doubler, passant de 70 milliards de dollars en 2022 à 137 milliards de dollars d'ici 2027, avec un taux de croissance annuel composé (CAGR) de plus de 14 %. Le Bureau de la publicité interactive (IAB) rapporte que 86 % des annonceurs reconnaissent l'importance croissante de la publicité dans les jeux, 40 % prévoyant d'augmenter leurs budgets dans ce domaine.
Dean Julia, PDG de Mobiquity Technologies, a souligné le potentiel de la publicité programmatique alimentée par l'IA pour révolutionner la publicité dans les casinos. Matthew Olden, PDG de Context Networks, a souligné le rôle du partenariat dans l'avancement de la publicité numérique dans les environnements de jeu. Ce mouvement stratégique fait suite à des déploiements récents réussis de leurs solutions technologiques publicitaires dans des environnements de casino, positionnant les deux entreprises pour une croissance accélérée et une expansion du marché.
Mobiquity Technologies (OTC: MOBQ), ein führendes Unternehmen im Bereich Datenintelligenz und Werbungstechnologie, hat einen strategischen Aktienaustausch mit Context Networks angekündigt, einer programmatischen Werbeplattform, die private Blockchain-Technologie für die Glücksspielindustrie nutzt. Der Aktienaustausch im Wert von 500.000 Dollar etabliert Minderheitsbeteiligungen an den jeweiligen Unternehmen und stärkt ihre gemeinsame Vision für Innovationen in der Casino-Werbungstechnologie.
Diese Partnerschaft zielt darauf ab, den wachsenden Markt für zielgerichtete, datengetriebene Marketing- und Werbelösungen in Spielumgebungen zu nutzen. Laut Statista wird erwartet, dass die globalen Einnahmen aus Werbung für Videospiele von 70 Milliarden Dollar im Jahr 2022 auf 137 Milliarden Dollar im Jahr 2027 nahezu verdoppelt werden, mit einer durchschnittlichen jährlichen Wachstumsrate (CAGR) von über 14%. Das Interactive Advertising Bureau (IAB) berichtet, dass 86% der Werbetreibenden die zunehmende Bedeutung von Gaming-Werbung erkennen, wobei 40% planen, ihre Budgets in diesem Bereich zu erhöhen.
Dean Julia, CEO von Mobiquity Technologies, hob das Potenzial von KI-gestützter programmatischer Werbung hervor, um die Casino-Werbung zu revolutionieren. Matthew Olden, CEO von Context Networks, betonte die Rolle der Partnerschaft bei der Förderung digitaler Werbung in Spielumgebungen. Dieser strategische Schritt folgt auf kürzlich erfolgreiche Implementierungen ihrer Werbetechnologielösungen in Casino-Umgebungen und positioniert beide Unternehmen für beschleunigtes Wachstum und Markterweiterung.
- Mobiquity Technologies and Context Networks establish minority stakes in each other's companies, reinforcing their shared vision for innovation.
- Global video game advertising revenue is projected to nearly double from $70 billion in 2022 to $137 billion by 2027, with a CAGR of over 14%.
- 86% of advertisers recognize the increasing importance of gaming advertising, with 40% planning to boost their budgets in this area.
- The partnership aims to harness the untapped potential within the casino gaming sector, delivering data-driven ad intelligence.
- None.
Insights
The
First, the integration of Mobiquity's AI-driven data intelligence with Context Networks' blockchain-based platform creates a unique value proposition in the casino advertising space. The blockchain technology offers enhanced transparency and security in ad delivery - critical features for highly regulated gaming environments - while AI-powered targeting can significantly improve advertising efficiency and ROI for casino operators.
Second, the timing aligns with a major shift in gaming advertising, projected to reach
Third, the mutual equity stake creates strong alignment of interests and could accelerate technology integration and market penetration. For Mobiquity, with a market cap of
However, investors should note that success will depend on the companies' ability to execute their integration strategy and differentiate their combined offering in a competitive ad tech landscape. The partnership's effectiveness in delivering measurable ROI to casino operators will be important for capturing the projected market growth.
Investment Aligns Industry Leaders to Accelerate Growth in AI-Driven Casino Advertising Solutions
NEW YORK, Feb. 18, 2025 (GLOBE NEWSWIRE) -- Mobiquity Technologies, Inc. (OTC: MOBQ), a leading provider of next-generation data intelligence and advertising technology solutions today announced a strategic expansion of its partnership with Context Networks, Inc., a programmatic advertising platform that leverages private blockchain technology to deliver advertising solutions for the gaming industry, through a
With this investment, Mobiquity Technologies gains an ownership position in Context Networks, while Context Networks secures a stake in Mobiquity Technologies, a premier data intelligence and ad tech platform. The move underscores mutual confidence in the future of targeted advertising within casinos, an emerging market that both companies aim to shape.
The digital advertising landscape within the gaming and casino sectors is experiencing significant growth, presenting substantial opportunities for companies like Mobiquity Technologies and Context Networks. According to a report by Statista, global video game advertising revenue is projected to nearly double from
This upward trend is further supported by the Interactive Advertising Bureau (IAB), which found that
“This strategic investment underscores our commitment to revolutionizing casino advertising by integrating AI-powered programmatic advertising,” said Dean Julia, CEO of Mobiquity Technologies. “By deepening our partnership with Context Networks, we aim to harness the untapped potential within the casino gaming sector, delivering data-driven ad intelligence that enhances player experiences and creates new revenue opportunities for operators.”
Matthew Olden, CEO of Context Networks, added: “Our partnership with Mobiquity represents a powerful opportunity to advance digital advertising within gaming environments. By investing in each other, we are deepening our commitment to building an ecosystem that benefits both casino operators and advertisers.”
The strategic equity swap marks another step in the companies’ broader collaboration, following recent successful deployments of their ad tech solutions in casino environments. This move positions both firms to accelerate growth and expand market reach in programmatic gaming and digital advertising.
About Mobiquity Technologies, Inc.
Mobiquity Technologies, Inc. (OTC: MOBQ) is a leading provider of next-generation data intelligence and advertising technology solutions. Through its subsidiaries, including Advangelists, Mobiquity Networks, AdHere, and MobiExchange, the company offers innovative programmatic advertising technologies, consumer behavior insights, and automated ad management systems. Mobiquity Technologies serves a diverse range of industries, including retail, political, automotive, gaming, hospitality and entertainment. For more information, visit https://www.mobiquitytechnologies.com
About Context Networks, Inc.
Context Networks, Inc. is a premier programmatic advertising platform that leverages private blockchain technology to deliver transparent, secure, and efficient advertising solutions for the global gaming industry. The company's platform focuses on three key gaming segments: casino, lottery operators, and iGaming platforms. Context Networks is committed to driving innovation and creating value for its clients through advanced technology and strategic partnerships. For more information, visit https://www.contextnetworks.net
Safe Harbor Statement
This press release contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. Statements that are not historical facts, including statements about the Company's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties, and a number of factors could cause actual results to differ materially from those contained in any forward-looking statement. In some cases, forward-looking statements can be identified by words or phrases such as "may," "will," "expect," "anticipate," "target," "aim," "estimate," "intend," "plan," "believe," "potential," "continue," "is/are likely to" or other similar expressions. Further information regarding these and other risks, uncertainties, or factors is included in the Company's filings with the SEC. All information provided in this press release is as of the date of this press release, and the Company does not undertake any duty to update such information except as required under applicable law.
MEDIA CONTACTS
Mobiquity Technologies
Columbia Marketing Group
john@TheColumbiaMarketingGroup.com
+1-646-736-1900
Context Networks
Rich Phillips
rjphillips@boldnarratives.com
+1-512-680-4305
FAQ
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