3M Highlights Skilled Trades With New Docuseries

Rhea-AI Summary

3M has launched a docuseries titled "Skilled", aimed at promoting careers in the skilled trades and addressing existing misconceptions. The series, featuring fall protection sales specialist Andrea Martin, debuted on January 22 at the 2023 Sundance Film Festival. 3M plans to amplify this initiative by creating five million unique STEM and skilled trades learning experiences for underrepresented individuals by 2025. The docuseries will also reach 30,000 students through partnerships with Teach for America. This effort aligns with 3M's broader goals of advancing economic equity and increasing workforce representation.

Positive

• Launch of the docuseries 'Skilled' to promote skilled trades.
• Partnership with Teach for America to reach 30,000 students.
• Commitment to create five million STEM and skilled trades experiences by 2025.

Negative

• None.

NORTHAMPTON, MA / ACCESSWIRE / February 3, 2023 / 3M

Originally published on 3M New Center

Andrea Martin didn't have a lot of female role models when she started looking at a career in fall protection.

"I had amazing male mentors and sidekicks, but there were not a lot of women in the safety and fall protection space," she said.

But with a lead spot in the docuseries "Skilled," Andrea - and her employer 3M - hope to highlight the skilled trades as a viable and much-needed career path.

"My biggest thing moving forward is having more female mentors," said Andrea, a fall protection sales specialist with 3M Canada, "to get more women involved in the skilled trades."

Why ‘Skilled'?

"Skilled" celebrates the skilled trades and addresses misperceptions that may be preventing more people from pursuing these vital careers. Produced by Generous Films and 3M, the series focuses on four people who have chosen the trades, including Andrea.

Skilled workers are vital to the success of 3M and its customers, but access to education and opportunity isn't always equitable. That's why 3M is focused on sharing "Skilled" in classrooms and advancing our global commitment to create five million unique skilled trades and STEM learning experiences for underrepresented individuals by the end of 2025.

By highlighting four tradespeople, "Skilled" showcases the diversity and breadth of trade jobs, and how workers can find personal fulfillment and professional success.

"The more that we open our eyes, take away these blinders about these jobs, the more we'll understand that those skilled trades are what make the world go round -- they build your house, your office space, our roads," Andrea said.

Sharing ‘Skilled' with the world

The docuseries made its debut Jan. 22 at an officially sanctioned event of the 2023 Sundance Film Festival in Park City, Utah, and will be screened in the future at various international film festivals, including the Los Angeles International Film Festival and the American Documentary and Animation Film Festival, among others.

By partnering with Teach for America (TFA), the film will also be shown in TFA classrooms - reaching up to 30,000 students -and supported by discussion guides that will facilitate open conversation about the skilled trades and the opportunities available.

3M's commitment to advancing economic equity

3M set a new global, education-focused goal to advance economic equity by creating five million unique STEM and Skilled Trades learning experiences for underrepresented individuals by the end of 2025. This is meant to inspire and support future generations of innovators and scientists to seek out careers in STEM and Skilled Trades. Learn more about what 3M is doing to drive workforce representation, a culture of belonging, and equitable outcomes for our employees, businesses and communities through impactful social justice, diversity, equity & inclusion, and 3Mgives initiatives.

View additional multimedia and more ESG storytelling from 3M on 3blmedia.com.

Contact Info:
Spokesperson: 3M
Website: https://www.3blmedia.com/profiles/3m
Email: info@3blmedia.com

SOURCE: 3M

View source version on accesswire.com:
https://www.accesswire.com/737984/3M-Highlights-Skilled-Trades-With-New-Docuseries

FAQ

What is the purpose of 3M's docuseries 'Skilled'?

The docuseries 'Skilled' aims to promote careers in skilled trades and address misconceptions about these professions.

When did the docuseries 'Skilled' debut?

The docuseries 'Skilled' debuted on January 22, 2023, during the Sundance Film Festival.

How many students will be reached through the partnership with Teach for America?

The partnership with Teach for America is expected to reach up to 30,000 students.

What is 3M's commitment by 2025 regarding STEM education?

3M is committed to creating five million unique STEM and skilled trades learning experiences for underrepresented individuals by the end of 2025.

Who is featured in the docuseries 'Skilled'?

Andrea Martin, a fall protection sales specialist at 3M Canada, is one of the featured individuals in the docuseries.