The 2025 Macy’s Flower Show ® Will Bloom This May, Only at Macy’s
Macy's (M) has announced its 2025 Flower Show at Herald Square, marking the event's 50th anniversary. The show, running from April 27 to May 18, features YSL Beauty as the starring partner and will expand to three full weeks for the first time.
The event includes new partnerships with The Bouqs Co., Holland America Line, and LEGO®. Macy's expects to welcome more than one million customers to experience the 'Surrealist Gardens' themed show, which will feature immersive floral displays and exclusive product collections.
The company is introducing its first-ever Macy's Bouquet of Deals, offering daily specials throughout the show's duration on macys.com and the Macy's app. The event will include nationwide celebrations with pop-up shops in select stores featuring -edition floral products and custom bouquet stations, launching May 10th in time for Mother's Day.
Macy's (M) ha annunciato il suo Flower Show 2025 a Herald Square, segnando il 50° anniversario dell'evento. Lo spettacolo, che si svolgerà dal 27 aprile al 18 maggio, avrà come partner principale YSL Beauty e si espanderà a tre settimane complete per la prima volta.
L'evento include nuove collaborazioni con The Bouqs Co., Holland America Line e LEGO®. Macy's prevede di accogliere oltre un milione di clienti per vivere lo spettacolo a tema 'Giardini Surrealisti', che presenterà esposizioni floreali immersive e collezioni di prodotti esclusive.
L'azienda sta introducendo il suo primo Macy's Bouquet of Deals, offrendo offerte giornaliere durante tutta la durata dello spettacolo su macys.com e sull'app di Macy's. L'evento includerà celebrazioni a livello nazionale con negozi pop-up in alcuni punti vendita che presenteranno prodotti floreali in edizione limitata e stazioni di bouquet personalizzati, che verranno lanciate il 10 maggio in tempo per la Festa della Mamma.
Macy's (M) ha anunciado su Flower Show 2025 en Herald Square, marcando el 50 aniversario del evento. El espectáculo, que se llevará a cabo del 27 de abril al 18 de mayo, contará con YSL Beauty como socio principal y se expandirá a tres semanas completas por primera vez.
El evento incluye nuevas asociaciones con The Bouqs Co., Holland America Line y LEGO®. Macy's espera dar la bienvenida a más de un millón de clientes para experimentar el espectáculo con el tema 'Jardines Surrealistas', que presentará exhibiciones florales inmersivas y colecciones de productos exclusivas.
La compañía está introduciendo su primer Macy's Bouquet of Deals, ofreciendo ofertas diarias a lo largo de la duración del espectáculo en macys.com y en la aplicación de Macy's. El evento incluirá celebraciones a nivel nacional con tiendas emergentes en algunas tiendas que presentarán productos florales de edición limitada y estaciones de ramos personalizados, que se lanzarán el 10 de mayo a tiempo para el Día de la Madre.
메이시스 (M)는 2025년 헤럴드 스퀘어에서 열리는 플라워 쇼를 발표하며, 이번 행사의 50주년을 기념합니다. 4월 27일부터 5월 18일까지 진행되는 이번 쇼는 YSL 뷰티가 주요 파트너로 참여하며, 처음으로 3주간 진행됩니다.
이번 행사에는 The Bouqs Co., 홀랜드 아메리카 라인, LEGO®와의 새로운 파트너십이 포함됩니다. 메이시스는 '초현실적 정원' 테마의 쇼를 경험하기 위해 백만 명 이상의 고객을 맞이할 것으로 예상하고 있으며, 이 쇼는 몰입형 꽃 전시와 독점 제품 컬렉션을 선보일 것입니다.
회사는 처음으로 메이시스 딜 꽃다발을 도입하여, 쇼 기간 동안 macys.com과 메이시스 앱에서 매일 특별 할인 혜택을 제공합니다. 이 행사는 일부 매장에서 한정판 꽃 제품과 맞춤형 꽃다발 스테이션을 선보이는 팝업 매장과 함께 전국적으로 기념행사를 포함하며, 5월 10일 어머니의 날을 맞아 출시됩니다.
Macy's (M) a annoncé son Flower Show 2025 à Herald Square, marquant le 50ème anniversaire de l'événement. Le spectacle, qui se déroulera du 27 avril au 18 mai, met en vedette YSL Beauty en tant que partenaire principal et s'étendra pour la première fois sur trois semaines complètes.
L'événement comprend de nouveaux partenariats avec The Bouqs Co., Holland America Line et LEGO®. Macy's s'attend à accueillir plus d'un million de clients pour découvrir le spectacle sur le thème des 'Jardins Surréalistes', qui présentera des expositions florales immersives et des collections de produits exclusives.
L'entreprise introduit son tout premier Macy's Bouquet of Deals, offrant des offres quotidiennes tout au long de la durée du spectacle sur macys.com et l'application Macy's. L'événement comprendra des célébrations à l'échelle nationale avec des boutiques éphémères dans certains magasins présentant des produits floraux en édition limitée et des stations de bouquets personnalisés, qui seront lancées le 10 mai à temps pour la fête des mères.
Macy's (M) hat seine Flower Show 2025 am Herald Square angekündigt, die das 50-jährige Jubiläum der Veranstaltung markiert. Die Show, die vom 27. April bis 18. Mai läuft, hat YSL Beauty als Hauptpartner und wird erstmals auf drei volle Wochen ausgeweitet.
Die Veranstaltung umfasst neue Partnerschaften mit The Bouqs Co., Holland America Line und LEGO®. Macy's erwartet, mehr als eine Million Kunden willkommen zu heißen, um die thematische Show 'Surrealistische Gärten' zu erleben, die immersive Blumenarrangements und exklusive Produktkollektionen präsentieren wird.
Das Unternehmen führt sein erstes Macy's Bouquet of Deals ein, das während der gesamten Dauer der Show tägliche Sonderangebote auf macys.com und in der Macy's-App anbietet. Die Veranstaltung umfasst landesweite Feierlichkeiten mit Pop-up-Shops in ausgewählten Geschäften, die limitierte Blumenprodukte und individuelle Blumenstationen präsentieren, die am 10. Mai rechtzeitig zum Muttertag eröffnet werden.
- Expected foot traffic of over 1 million customers to Herald Square location
- New revenue stream through Bouquet of Deals promotion
- Strategic partnerships with premium brands like YSL Beauty
- Nationwide expansion of the event through pop-up shops
- None.
Macy’s Flower Show celebrates 50 years at Macy’s Herald Square with new partnerships from YSL Beauty, The Bouqs Co., Holland America Line and LEGO®, exclusive product, and Macy’s Bouquet of Deals from April 27 – May 18
The 2025 Macy's Flower Show® will Bloom this May, only at Macy's
“We believe in bringing events to life in our stores and this year’s 50th Macy’s Flower Show is a breathtaking example of that commitment. We create spectacular experiences throughout the year and transform our iconic Herald Square flagship into an immersive destination that inspires and delights. This spring we will welcome more than one million customers to Macy’s Flower Show to experience wonder and joy that only we can deliver,” said Sharon Otterman, Macy’s chief marketing officer.
YSL BEAUTY ART OF FLOWERS
This year, the bold and unapologetic beauty of nature meets the daring impact of art in YSL BEAUTY ART OF FLOWERS, only at Macy’s Flower Show. Reflecting the freedom and transformation found in nature, and the inherent beauty in living freely – this immersive experience brings guests through a powerful landscape, complete with innovative metallic codes and dares the customer to embrace their own transformation.
Stepping in to YSL BEAUTY ART OF FLOWERS allows guests to enter a world where natural beauty transcends the everyday and challenges the status quo. Greeting guests as they turn onto Herald Square is a shining floral expression, enveloping the exterior of the Macy’s facade on 34th Street. Inside, the journey continues with a bold landscape comprised by the main olfactive notes in YSL Beauty’s new LIBRE L’EAU NUE, the brand’s first alcohol-free citrus floral scent deploying an oil-in-water fragrance proprietary technology. An evocative display reflecting the powerful hero fragrance LIBRE greets guests next, with fresh lavender and golden orange blossoms adorning the space. Macy’s Flower Show then evolves into a vibrant and enticing fern and geranium adorned experience heroing YSL Beauty’s MYSLF.
Continuing on this olfactive experience, guests walk through an enigmatic blue universe with Y, where aromatic fresh sage and beaming blue geranium flowers surround and excite guests. The journey ends in a pop-up boutique, where guests can engage with the lighthearted touch of YSL Beauty’s new Loveshine Plumping Lip Oil Gloss, encompassing the brand’s shine. Of course, a luxurious touch awaits, where guests will be gifted lily-filled bouquets, couture personalization exclusive to Macy’s Flower Show, onsite bottle engraving and watercolor art and limited-edition flower charms.
“YSL Beauty US is thrilled to be partnering with Macy’s for their 2025 Flower Show, a true retail statement from an iconic retailer. Flowers, in their daring and raw beauty, are at the heart of our products, but also our brand – and have served as a constant source of inspiration for M. Saint Laurent. They represent the vulnerability, beauty, and possibility in our world, which we try to always amplify. The YSL BEAUTY ART OF FLOWERS experience epitomizes the spirit and vision of the brand and we’re honored to bring this to life,” said Juliette Ferret, YSL BEAUTY US General Manager.
Spring Partnerships
LEGO® Blooms & Beyond will bloom at Herald Square with an exciting floral-inspired display, mosaic wall, flower carts featuring LEGO® Botanicals and a brick in hand build experience, “Build-a-Bloom”, on select days.
Holland America Line’s more than 150-year heritage comes to life with a wave-inspired tulip garden flowing through Macy’s Herald Square, inspired by colorful spring tulip fields.
The floral landscapes of the 2025 Macy’s Flower Show will come to life in partnership with landscape artists ManscapersNY and fresh flowers are provided by The Bouqs Co., the modern floral brand known for farm-fresh, sustainably sourced blooms.
Flower Show Collection and Nationwide Celebration
Guests will have an opportunity to shop a dedicated Macy’s Flower Show and Surrealist Garden product collection, celebrating the captivating color experiences and themes of this year’s show. The collection includes exclusive products across home goods, jewelry and sleepwear, as well as collaborations from brands including Kendra Scott, MarieBelle and Lovery. The limited-edition collection can be purchased in-store in select Macy’s locations nationwide and online at macys.com. Additionally, on select dates during the show’s three-week run, customers will be able to shop featured products and receive exclusive gifts with qualifying purchases from brands including Karl Lagerfeld Paris and The Bouqs Co.
In celebration of Mother’s Day, Macy’s Flower Show pop-up shops will debut in select stores nationwide on Saturday, May 10, featuring the limited-edition floral product assortment and floral carts for shoppers to create custom bouquets.
Macy’s Bouquet of Deals
For the first time, Macy’s Bouquet of Deals will begin on April 27 and run throughout the duration of Macy’s Flower Show. Each day, daily specials and on-trend products will become available on macys.com and on the Macy’s app, creating a one-stop shop for Mother’s Day gifting.
For additional information on Macy’s Flower Show, please visit www.macys.com/flowershow
About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE: M), serves as the style source for generations of customers. With one of the nation’s largest e-commerce platforms powered by macys.com and mobile app, paired with a nationwide network of stores, Macy’s delivers the most convenient and seamless shopping experience, offering great values in apparel, home, beauty, accessories and more. Macy’s gives customers even more ways to shop and own their style through an off-price assortment at Macy’s Backstage and at our highly curated Macy’s small format stores. Each year, Macy’s provides millions with unforgettable experiences through Macy’s 4th of July Fireworks® and Macy’s Thanksgiving Day Parade® and helps our customers celebrate special moments, big and small. We’re guided by our social purpose—to create a brighter future that empowers more voice, choice and ownership for our colleagues, customers, communities and leaders of tomorrow.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250414200098/en/
Christine Nealon, Ryan Gannon, Gabriella Boresi
Macy’s External Communications
communications@macys.com
Source: Macy’s
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