Macy’s Introduces Arch Studio: Effortless, Fresh Home Essentials
Macy's (M) has launched Arch Studio, a new private brand focused on accessible home essentials, now available on Macy's mobile app, website, and stores nationwide. The brand offers a comprehensive range of home products including bath, bedding, kitchenware, and dinnerware.
The launch follows three years of research involving thousands of customers to create a brand that simplifies home self-expression. Arch Studio's collection features stackable dishes, glassware, and cookware, utilizing materials like glass, bamboo, and stainless steel. The brand emphasizes everyday ease, foundational design, and approachable style, allowing customers to mix and match items while maintaining quality at accessible price points.
Macy's (M) ha lanciato Arch Studio, un nuovo marchio privato focalizzato su essenziali per la casa accessibili, ora disponibile sull'app mobile di Macy's, sul sito web e nei negozi in tutto il paese. Il marchio offre un'ampia gamma di prodotti per la casa, tra cui articoli per il bagno, biancheria da letto, stoviglie e posate.
Il lancio segue tre anni di ricerca che ha coinvolto migliaia di clienti per creare un marchio che semplifica l'espressione personale a casa. La collezione di Arch Studio include piatti impilabili, articoli in vetro e pentole, utilizzando materiali come vetro, bambù e acciaio inossidabile. Il marchio enfatizza la facilità d'uso quotidiana, un design fondamentale e uno stile accessibile, permettendo ai clienti di mescolare e abbinare gli articoli mantenendo la qualità a prezzi accessibili.
Macy's (M) ha lanzado Arch Studio, una nueva marca privada centrada en esenciales para el hogar accesibles, ahora disponible en la aplicación móvil de Macy's, en su sitio web y en tiendas a nivel nacional. La marca ofrece una amplia gama de productos para el hogar, que incluyen artículos de baño, ropa de cama, utensilios de cocina y vajilla.
El lanzamiento sigue a tres años de investigación que involucró a miles de clientes para crear una marca que simplifica la autoexpresión en el hogar. La colección de Arch Studio presenta platos apilables, cristalería y utensilios de cocina, utilizando materiales como vidrio, bambú y acero inoxidable. La marca enfatiza la facilidad de uso diario, un diseño fundamental y un estilo accesible, permitiendo a los clientes combinar y mezclar artículos mientras mantienen la calidad a precios accesibles.
메이시스 (M)가 아치 스튜디오를 출시했습니다. 이 새로운 프라이빗 브랜드는 접근 가능한 홈 필수품에 중점을 두고 있으며, 현재 메이시스 모바일 앱, 웹사이트 및 전국 매장에서 이용할 수 있습니다. 이 브랜드는 욕실, 침구, 주방용품 및 식기류를 포함한 다양한 홈 제품을 제공합니다.
이 출시에는 3년의 연구가 포함되어 있으며, 수천 명의 고객이 참여하여 홈 셀프 표현을 간소화하는 브랜드를 만들었습니다. 아치 스튜디오의 컬렉션에는 쌓을 수 있는 접시, 유리 제품 및 조리기구가 포함되어 있으며, 유리, 대나무 및 스테인리스 스틸과 같은 재료를 사용합니다. 이 브랜드는 일상적인 편리함, 기본 디자인 및 접근 가능한 스타일을 강조하며, 고객이 품질을 유지하면서 아이템을 혼합하고 매칭할 수 있도록 합니다.
Macy's (M) a lancé Arch Studio, une nouvelle marque privée axée sur des essentiels pour la maison accessibles, désormais disponible sur l'application mobile de Macy's, sur le site web et dans les magasins à l'échelle nationale. La marque propose une gamme complète de produits pour la maison, y compris des articles de bain, de literie, de vaisselle et de couverts.
Le lancement fait suite à trois ans de recherche impliquant des milliers de clients pour créer une marque qui simplifie l'expression de soi à la maison. La collection d'Arch Studio comprend des assiettes empilables, de la verrerie et des ustensiles de cuisine, utilisant des matériaux tels que le verre, le bambou et l'acier inoxydable. La marque met l'accent sur la facilité d'utilisation au quotidien, un design fondamental et un style accessible, permettant aux clients de mélanger et d'associer des articles tout en maintenant une qualité à des prix abordables.
Macy's (M) hat Arch Studio ins Leben gerufen, eine neue Privatmarke, die sich auf erschwingliche Haushaltsartikel konzentriert und jetzt in der Macy's-App, auf der Website und in Geschäften im ganzen Land erhältlich ist. Die Marke bietet eine umfassende Palette an Haushaltsprodukten, darunter Badartikel, Bettwäsche, Küchenutensilien und Geschirr.
Der Launch folgt auf drei Jahre Forschung, bei der Tausende von Kunden einbezogen wurden, um eine Marke zu schaffen, die die persönliche Ausdrucksweise im eigenen Zuhause vereinfacht. Die Kollektion von Arch Studio umfasst stapelbare Teller, Glaswaren und Kochgeschirr und verwendet Materialien wie Glas, Bambus und Edelstahl. Die Marke legt Wert auf alltägliche Benutzerfreundlichkeit, grundlegendes Design und einen zugänglichen Stil, der es den Kunden ermöglicht, Artikel zu kombinieren und abzustimmen, während die Qualität zu erschwinglichen Preisen erhalten bleibt.
- Launch of new private brand expanding Macy's home essentials portfolio
- Strategic expansion in private brands segment following extensive customer research
- Multi-channel availability across mobile, online, and physical stores
- None.
Created exclusively for Macy’s, Arch Studio is designed to outfit the entire home with stylish, everyday pieces
Arch Studio offers a curated range of pieces for today’s home across bath and bedding products, kitchenware and dinnerware
"We are excited to introduce Arch Studio, a brand that embodies our belief that everyone should have a home they love," said Emily-Erusha Hilleque, senior vice president of Private Brands for Macy's. "As we continue on our private brands reimagination journey, this year we are focused on home and want to inspire our customers with elevated products. We’ve conducted three years of research with thousands of customers in their homes to ensure that we created a brand that simplifies self-expression in the home. Arch Studio empowers savvy home enthusiasts to bring their vision to life with pieces that offer both style and value.”
The core tenet to the Arch Studio brand is to inspire customers to reflect their own style within their space. Built on the pillars of everyday ease, foundational design, uplifting experiences and approachable style, Arch Studio provides a fresh perspective on everyday essentials, offering the solution to stylish and budget-friendly home design. By offering fresh colors and textures to choose from in bedding and bath, Arch Studio allows customers to mix and match, layer and combine in any way they choose. Soft fabrics that are versatile and easy to care for are key to emphasizing optimal comfort. With everyday use in mind, these products withstand the test of time, making daily routines a breeze.
In dinnerware and cookware, Arch Studio offers foundational sets to serve as the perfect addition to any home. The collection includes space-saving, user-friendly gear like stackable dishes, glassware, and cookware that fit perfectly into any lifestyle. Utilizing materials such as glass, bamboo and stainless steel, the brand offers modern yet approachable design solutions to any kitchen and dining room, without sacrificing quality.
Arch Studio invites customers to embrace endless possibilities when it comes to elevating their home, accentuating personalized spaces with everything from artful patterns and textures, to pops of color contrasts. With its commitment to quality, value, and focus on today’s style, Arch Studio is the homeware destination at an approachable price point, truly celebrating the essence of expression through the home.
About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE: M), serves as the style source for generations of customers. With one of the nation’s largest e-commerce platforms powered by macys.com and mobile app, paired with a nationwide network of stores, Macy’s delivers the most convenient and seamless shopping experience, offering great values in apparel, home, beauty, accessories and more. Macy’s gives customers even more ways to shop and own their style through an off-price assortment at Macy’s Backstage and at our highly curated Macy’s small format stores. Each year, Macy’s provides millions with unforgettable experiences through Macy’s 4th of July Fireworks® and Macy’s Thanksgiving Day Parade® and helps our customers celebrate special moments, big and small. We’re guided by our social purpose—to create a brighter future that empowers more voice, choice and ownership for our colleagues, customers, communities and leaders of tomorrow.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250317281802/en/
Gillian Boyland / Erin Dougherty
communications@macys.com
Source: Macy’s, Inc.
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