Good American Launches at Macy’s, Expanding the Retailer’s Denim Offerings
Good American, the inclusive fashion brand co-founded by Khloé Kardashian and Emma Grede, announces its launch at Macy's (M) starting Spring 2025. The initial rollout will cover 36 locations, expanding to 79 stores by Fall 2025. The partnership marks a significant retail expansion, making the brand's premium denim and wardrobe essentials accessible to millions of new customers nationwide.
The collection at Macy's will feature denim and ready-to-wear pieces, including key styles like Good Legs Straight Denim, Good Waist Palazzo Crop Denim, and Scuba Tee Bodysuits. The brand offers sizes ranging from 00 to 5XL, emphasizing its commitment to size inclusivity and quality. Customers can shop the collection through Macy's mobile app, macys.com, or in select stores nationwide.
Good American, il marchio di moda inclusivo co-fondato da Khloé Kardashian ed Emma Grede, annuncia il suo lancio presso Macy's (M) a partire dalla primavera del 2025. Il lancio iniziale coprirà 36 località, espandendosi a 79 negozi entro l'autunno del 2025. Questa partnership segna un'importante espansione nel retail, rendendo il denim di alta qualità e gli essenziali del guardaroba accessibili a milioni di nuovi clienti in tutto il paese.
La collezione di Macy's presenterà capi in denim e prêt-à-porter, inclusi stili chiave come Good Legs Straight Denim, Good Waist Palazzo Crop Denim e Scuba Tee Bodysuits. Il marchio offre taglie che vanno da 00 a 5XL, sottolineando il suo impegno per l'inclusività delle taglie e la qualità. I clienti possono acquistare la collezione tramite l'app mobile di Macy's, macys.com o in negozi selezionati a livello nazionale.
Good American, la marca de moda inclusiva cofundada por Khloé Kardashian y Emma Grede, anuncia su lanzamiento en Macy's (M) a partir de la primavera de 2025. El lanzamiento inicial cubrirá 36 ubicaciones, expandiéndose a 79 tiendas para el otoño de 2025. Esta asociación marca una expansión minorista significativa, haciendo que el denim premium y los esenciales del guardarropa sean accesibles para millones de nuevos clientes en todo el país.
La colección en Macy's contará con piezas de denim y prêt-à-porter, incluyendo estilos clave como Good Legs Straight Denim, Good Waist Palazzo Crop Denim y Scuba Tee Bodysuits. La marca ofrece tallas que van desde 00 hasta 5XL, enfatizando su compromiso con la inclusividad de tallas y la calidad. Los clientes pueden comprar la colección a través de la aplicación móvil de Macy's, macys.com o en tiendas seleccionadas a nivel nacional.
Good American, 클로에 카다시안과 엠마 그레드가 공동 설립한 포괄적인 패션 브랜드가 2025년 봄부터 Macy's (M)에서 출시된다고 발표했습니다. 초기 롤아웃은 36개 매장을 커버하며, 2025년 가을까지 79개 매장으로 확장될 예정입니다. 이번 파트너십은 브랜드의 프리미엄 데님과 필수 의류를 전국의 수백만 새로운 고객에게 접근 가능하게 만드는 중요한 소매 확장을 의미합니다.
Macy's의 컬렉션은 Good Legs Straight Denim, Good Waist Palazzo Crop Denim 및 Scuba Tee Bodysuits와 같은 주요 스타일을 포함한 데님 및 기성복 아이템을 특징으로 합니다. 이 브랜드는 00부터 5XL까지의 사이즈를 제공하며, 사이즈 포괄성과 품질에 대한 약속을 강조합니다. 고객은 Macy's 모바일 앱, macys.com 또는 전국의 선택된 매장에서 컬렉션을 구매할 수 있습니다.
Good American, la marque de mode inclusive cofondée par Khloé Kardashian et Emma Grede, annonce son lancement chez Macy's (M) à partir du printemps 2025. Le lancement initial couvrira 36 emplacements, s'étendant à 79 magasins d'ici l'automne 2025. Ce partenariat marque une expansion importante dans le secteur de la vente au détail, rendant le denim haut de gamme et les essentiels de garde-robe accessibles à des millions de nouveaux clients à l'échelle nationale.
La collection chez Macy's comprendra des pièces en denim et prêt-à-porter, y compris des styles clés tels que Good Legs Straight Denim, Good Waist Palazzo Crop Denim et Scuba Tee Bodysuits. La marque propose des tailles allant de 00 à 5XL, soulignant son engagement envers l'inclusivité des tailles et la qualité. Les clients peuvent acheter la collection via l'application mobile de Macy's, macys.com ou dans des magasins sélectionnés à travers le pays.
Good American, die inklusive Modemarke, die von Khloé Kardashian und Emma Grede mitbegründet wurde, kündigt ihren Launch bei Macy's (M) ab Frühjahr 2025 an. Der erste Rollout wird 36 Standorte abdecken und bis Herbst 2025 auf 79 Geschäfte ausgeweitet. Die Partnerschaft stellt eine bedeutende Einzelhandelsausweitung dar, die den Premium-Denim und die Garderoben-Essentials der Marke Millionen neuer Kunden im ganzen Land zugänglich macht.
Die Kollektion bei Macy's wird Denim- und Ready-to-Wear-Stücke umfassen, darunter Schlüsselstile wie Good Legs Straight Denim, Good Waist Palazzo Crop Denim und Scuba Tee Bodysuits. Die Marke bietet Größen von 00 bis 5XL an und betont ihr Engagement für Größeninklusion und Qualität. Kunden können die Kollektion über die mobile App von Macy's, macys.com oder in ausgewählten Geschäften im ganzen Land einkaufen.
- Retail expansion to 79 new Macy's locations by Fall 2025
- Access to Macy's nationwide customer base
- Strategic partnership enhancing physical retail presence
- None.
Insights
Macy's partnership with Good American represents a strategic merchandise expansion that could positively impact the retailer's denim category performance. The phased rollout - starting with 36 stores in Spring 2025 and expanding to 79 stores by Fall 2025 - indicates a measured approach to testing market response before wider implementation.
This collaboration brings several advantages to Macy's merchandise strategy. Good American's premium positioning and size-inclusive approach (00-5XL) directly addresses the growing consumer demand for inclusive fashion. The Khloé Kardashian co-founded brand also brings built-in celebrity recognition that could drive incremental foot traffic to Macy's stores at a time when physical retail needs differentiation.
From a merchandise category perspective, this addition enhances Macy's denim assortment with a brand known for innovation in fit technology and sustainable practices. The Chief Merchandising Officer's statement confirms this aligns with their strategy to "expand our denim assortment" with "compelling product and newness" - suggesting this fills an identified gap in their current offerings.
While the financial impact will likely be modest initially given the store count (representing less than 16% of Macy's approximately 500 locations), the strategic value lies in refreshing Macy's merchandise mix with contemporary brands that resonate with fashion-forward consumers. This partnership represents another step in Macy's ongoing efforts to revitalize its retail relevance through brand partnerships.
Good American debuts at Macy’s, reaching a new milestone in their retail expansion
Good American launches at Macy's (Photo: Business Wire)
Good American caters to a diverse range of sizes with unique styles to promote confidence through high-quality, fashion-forward pieces. Customers can shop Good American on the Macy’s mobile app, macys.com, or in select stores nationwide.
“Partnering with Macy's is an exciting milestone for Good American and a key component of the brand's overall retail expansion strategy," says Emma Grede, Co-Founder and CEO of Good American. Launching in Macy's reinforces our commitment to meeting our customers where they are at, considering we are seeing more and more customers wanting to shop in person in stores. Macy's gives us the opportunity continue to scale the business like no one else fueling the next chapter of our growth."
“We are thrilled to launch Good American. The brand complements Macy’s selection of premium fashion brands and expands our denim assortment,” says Nata Dvir, Chief Merchandising Officer for Macy’s. “Emma Grede and her brand empower women to feel confident in their own skin while continually pushing the boundaries to innovate in the denim category and drive the industry to be more inclusive. Through this partnership, we’re delivering the best in fashion and trend to inspire our customers with compelling product and newness.”
Good American’s collection at Macy’s includes an assortment of denim and ready-to-wear pieces. As a brand known for innovation, Good American combines quality, trend and size inclusivity with sizes ranging from 00 to 5XL. Key styles available now at Macy’s include the Good Legs Straight Denim, Good Waist Palazzo Crop Denim and Scuba Tee Bodysuits. Each piece in the collection is thoughtfully designed to be versatile, crafted to fit every woman while seamlessly blending comfort, style and durability.
Good American is committed to making support and comfort the new standard for women, while incorporating cutting-edge techniques and sustainable practice with high-quality fabrics, a relentless focus on fit and an unwavering dedication to comfort.
About Good American
Good American was founded with a clear vision: to redefine fashion through solutions that empower the modern woman. At Good American, clothing is more than just something to wear — it’s an expression of identity and confidence, designed to make every woman feel her best.
Founded in 2016 by Khloé Kardashian and Emma Grede, Good American is committed to creating fashion that all women can rely on. From day one, they’ve redefined industry standards, setting a new benchmark with fully inclusive sizing in every collection.
From the beginning, this female-founded brand has listened to women’s needs, creating versatile, comfortable, and stylish solutions that celebrate every body shape and size. Offering innovative approaches across both denim and ready-to-wear collections, the Good American design team always prioritizes high-quality fabric, an uncompromising attention to fit, and, most importantly, comfort — ensuring their customers always feel like the best version of themselves.
About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE: M), serves as the style source for generations of customers. With one of the nation’s largest e-commerce platforms powered by macys.com and mobile app, paired with a nationwide network of stores, Macy’s delivers the most convenient and seamless shopping experience, offering great values in apparel, home, beauty, accessories and more. Macy’s gives customers even more ways to shop and own their style through an off-price assortment at Macy’s Backstage and at our highly curated Macy’s small format stores. Each year, Macy’s provides millions with unforgettable experiences through Macy’s 4th of July Fireworks® and Macy’s Thanksgiving Day Parade® and helps our customers celebrate special moments, big and small. We’re guided by our social purpose—to create a brighter future that empowers more voice, choice and ownership for our colleagues, customers, communities and leaders of tomorrow.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250312448064/en/
Julissa Bonfante /Erin Dougherty
communications@macys.com
Source: Macy’s
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