Macy’s Bringing Iconic Fashion History to the Screen With Scripted TV Adaptation of Best-Selling Novel When Women Ran Fifth Avenue
Macy's (M) has secured exclusive rights to adapt Julie Satow's bestselling novel 'When Women Ran Fifth Avenue' into a television series. The non-fiction book chronicles the pioneering women who shaped iconic American department stores, including Margaret Getchell, a transformative Macy's executive from the 19th century.
The deal, led by Macy's CMO Sharon Otterman, was acquired through competitive bidding. The company is currently seeking a showrunner and casting for lead roles. This entertainment venture builds upon Macy's established success in content creation, highlighted by their Thanksgiving Day Parade and 4th of July Fireworks, which achieved record viewership in 2024 with 31.7 million and 7.6 million viewers respectively.
Additionally, Macy's has secured a new 10-year rights agreement with NBCUniversal for broadcasting these flagship events across NBC, Peacock, and Telemundo platforms, demonstrating their commitment to expanding their entertainment portfolio.
Macy's (M) ha ottenuto i diritti esclusivi per adattare il bestseller di Julie Satow 'When Women Ran Fifth Avenue' in una serie televisiva. Il libro di non-fiction racconta le donne pionieristiche che hanno plasmato i famosi grandi magazzini americani, tra cui Margaret Getchell, un'executive trasformativa di Macy's del XIX secolo.
L'accordo, guidato dal CMO di Macy's Sharon Otterman, è stato acquisito attraverso un'asta competitiva. L'azienda sta attualmente cercando un showrunner e il casting per i ruoli principali. Questa iniziativa di intrattenimento si basa sul successo consolidato di Macy's nella creazione di contenuti, evidenziato dal loro Thanksgiving Day Parade e dai fuochi d'artificio del 4 luglio, che hanno raggiunto un numero record di spettatori nel 2024 con rispettivamente 31,7 milioni e 7,6 milioni di spettatori.
Inoltre, Macy's ha assicurato un nuovo accordo per i diritti di 10 anni con NBCUniversal per la trasmissione di questi eventi di punta sulle piattaforme NBC, Peacock e Telemundo, dimostrando il loro impegno ad espandere il loro portafoglio di intrattenimento.
Macy's (M) ha asegurado los derechos exclusivos para adaptar la exitosa novela de Julie Satow 'When Women Ran Fifth Avenue' en una serie de televisión. El libro de no ficción narra a las mujeres pioneras que dieron forma a los icónicos grandes almacenes estadounidenses, incluyendo a Margaret Getchell, una ejecutiva transformadora de Macy's del siglo XIX.
El acuerdo, liderado por la CMO de Macy's, Sharon Otterman, se adquirió a través de una oferta competitiva. La compañía está actualmente buscando un showrunner y el casting para los papeles principales. Esta iniciativa de entretenimiento se basa en el éxito establecido de Macy's en la creación de contenido, destacado por su Desfile del Día de Acción de Gracias y los fuegos artificiales del 4 de julio, que lograron una audiencia récord en 2024 con 31.7 millones y 7.6 millones de espectadores, respectivamente.
Además, Macy's ha asegurado un nuevo acuerdo de derechos de 10 años con NBCUniversal para la transmisión de estos eventos emblemáticos en las plataformas NBC, Peacock y Telemundo, demostrando su compromiso de expandir su portafolio de entretenimiento.
메이시스 (M)는 줄리 사토우의 베스트셀러 소설 '여성들이 제5번가를 이끌던 시절'을 TV 시리즈로 각색할 독점 권리를 확보했습니다. 이 논픽션 책은 아이코닉한 미국 백화점을 형성한 선구적인 여성들, 특히 19세기 메이시스의 혁신적인 경영진인 마가렛 게첼에 대해 이야기합니다.
이 거래는 메이시스의 CMO인 샤론 오터먼이 주도하였으며, 경쟁 입찰을 통해 획득되었습니다. 현재 회사는 쇼러너와 주요 역할의 캐스팅을 찾고 있습니다. 이 엔터테인먼트 사업은 메이시스가 콘텐츠 제작에서 쌓아온 성공을 기반으로 하며, 2024년에는 각각 3,170만과 760만 명의 시청자를 기록한 추수감사절 퍼레이드와 7월 4일 불꽃놀이로 강조됩니다.
또한, 메이시스는 NBC, Peacock 및 Telemundo 플랫폼에서 이러한 주요 이벤트를 방송하기 위해 NBCUniversal과 10년의 새로운 권리 계약을 체결하여 엔터테인먼트 포트폴리오 확장에 대한 의지를 보여주고 있습니다.
Macy's (M) a obtenu les droits exclusifs pour adapter le best-seller de Julie Satow 'When Women Ran Fifth Avenue' en une série télévisée. Ce livre de non-fiction raconte l'histoire des femmes pionnières qui ont façonné les grands magasins américains emblématiques, y compris Margaret Getchell, une dirigeante transformative de Macy's au XIXe siècle.
L'accord, dirigé par la CMO de Macy's, Sharon Otterman, a été acquis par le biais d'enchères compétitives. L'entreprise recherche actuellement un showrunner et cast pour les rôles principaux. Cette initiative de divertissement s'appuie sur le succès établi de Macy's dans la création de contenu, mis en avant par leur parade du jour d'Action de grâce et leurs feux d'artifice du 4 juillet, qui ont atteint des audiences record en 2024 avec respectivement 31,7 millions et 7,6 millions de téléspectateurs.
De plus, Macy's a sécurisé un nouvel accord de droits de 10 ans avec NBCUniversal pour la diffusion de ces événements phares sur les plateformes NBC, Peacock et Telemundo, démontrant ainsi son engagement à élargir son portefeuille de divertissement.
Macy's (M) hat sich die exklusiven Rechte zur Adaption des Bestsellerromans von Julie Satow 'When Women Ran Fifth Avenue' für eine Fernsehserie gesichert. Das Sachbuch erzählt von den Pionierinnen, die ikonische amerikanische Kaufhäuser geprägt haben, darunter Margaret Getchell, eine transformative Führungskraft von Macy's aus dem 19. Jahrhundert.
Der Deal, geleitet von Macy's CMO Sharon Otterman, wurde durch ein wettbewerbliches Bietverfahren erworben. Das Unternehmen sucht derzeit nach einem Showrunner und castet für die Hauptrollen. Dieses Unterhaltungsprojekt baut auf dem etablierten Erfolg von Macy's in der Content-Erstellung auf, der durch ihre Thanksgiving Day Parade und die Feuerwerke am 4. Juli hervorgehoben wird, die 2024 mit 31,7 Millionen bzw. 7,6 Millionen Zuschauern Rekordzahlen erreichten.
Darüber hinaus hat Macy's einen neuen 10-Jahres-Rechtsvertrag mit NBCUniversal zur Ausstrahlung dieser Flagship-Events über die Plattformen NBC, Peacock und Telemundo gesichert, was ihr Engagement zur Erweiterung ihres Unterhaltungsportfolios zeigt.
- Record viewership achievement: 31.7M viewers for Thanksgiving Parade and 7.6M for July 4th Fireworks in 2024
- Secured 10-year broadcasting rights deal with NBCUniversal
- Acquired exclusive rights to adapt bestselling novel for TV series
- None.
Newly acquired option unlocks opportunity to develop entertainment content, building on Macy’s tradition of live entertainment and showstopping productions
In When Women Ran Fifth Avenue, Julie Satow uncovers the untold stories of the women who built and shaped some of the most iconic department stores in America, from Dorothy Shaver at Lord & Taylor to Hortense Odlum at Bonwit Teller and Geraldine Stutz at Henri Bendel. Long before women had a seat at the corporate table, these trailblazers transformed retail, redefining the way fashion was sold, marketed and experienced. Their innovations laid the foundation for modern shopping culture and challenged the limits of what women could achieve in business.
Margaret Getchell, the trailblazing executive who transformed Macy’s in the 19th century, will be added to the adapted story.
“These are stories of resilience, ambition and creativity — women who understood the power of storytelling and branding long before it was a business strategy,” said Otterman.
“When Women Ran Fifth Avenue celebrates all of the pioneering women who helped shape retail fashion and their enduring legacy, women like Macy’s Margaret Getchell,” said Satow. “I can’t wait to see these trailblazing stories reach a wider audience, inspiring the next generation of innovators in fashion and business, and bring When Women Ran Fifth Avenue from the page to screen.”
For more than a century, Macy’s has created and produced unforgettable content, including the Macy’s Thanksgiving Day Parade® and Macy’s 4th of July Fireworks®. Each continues to break TV viewership records and inspire audiences worldwide. In 2024, the 98th Macy's Thanksgiving Day Parade reached a record 31.7 million viewers and 48th Macy's 4th of July Fireworks drew 7.6 million viewers, reinforcing the continued impact and growth of these beloved celebrations.
Recently, Macy’s signed a new 10-year rights deal with NBCUniversal, for Macy’s Thanksgiving Day Parade® and Macy’s 4th of July Fireworks® on NBC, Peacock and Telemundo. These events bring artistry, craftsmanship and showstopping spectacles to audiences around the world that can also help launch new entertainment properties. These newly secured rights will continue to propel Macy’s entertainment offerings beyond its world-renowned celebrations, as the brand continues to create stories worth sharing.
About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE: M), serves as the style source for generations of customers. With one of the nation’s largest e-commerce platforms powered by macys.com and mobile app, paired with a nationwide network of stores, Macy’s delivers the most convenient and seamless shopping experience, offering great values in apparel, home, beauty, accessories and more. Macy’s gives customers even more ways to shop and own their style through an off-price assortment at Macy’s Backstage and at our highly curated Macy’s small format stores. Each year, Macy’s provides millions with unforgettable experiences through Macy’s 4th of July Fireworks® and Macy’s Thanksgiving Day Parade® and helps our customers celebrate special moments, big and small. We’re guided by our social purpose—to create a brighter future that empowers more voice, choice and ownership for our colleagues, customers, communities and leaders of tomorrow.
About Julie Satow
Julie Satow is the author of The
View source version on businesswire.com: https://www.businesswire.com/news/home/20250318301637/en/
MEDIA CONTACTS:
Macy’s External Communications, communications@macys.com
Macy’s Investors, investors@macys.com
Source: Macy’s
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