Velocity Media Expands its Advertising Sales Network with Loop Media Agreement
Velocity Media has announced an exclusive media sales partnership with Loop Media Inc. (OTC: LPTV), expanding its digital out-of-home (DOOH) advertising network to over 50,000 venues. The agreement adds approximately 10,000 Loop Media venues, including bars, retail stores, salons, and office buildings to Velocity's network, effectively doubling its scale in the past year.
The expanded network now includes 22,000 bars and restaurants, 9,000 healthcare locations, 5,000 independent retailers, and 6,000 grocery venues. Velocity has developed specialized audience networks, including a traveler audience (22,000) and sports fan audience (25,000). The company has established an internal sales team across major cities including Denver, Los Angeles, New York, and Chicago to support this growth.
Velocity Media ha annunciato una partnership esclusiva per la vendita di media con Loop Media Inc. (OTC: LPTV), espandendo la sua rete pubblicitaria digitale out-of-home (DOOH) a oltre 50.000 sedi. L'accordo aggiunge circa 10.000 sedi di Loop Media, tra cui bar, negozi al dettaglio, saloni e uffici alla rete di Velocity, raddoppiando di fatto la sua scala nell'ultimo anno.
La rete ampliata include ora 22.000 bar e ristoranti, 9.000 sedi sanitarie, 5.000 rivenditori indipendenti e 6.000 supermercati. Velocity ha sviluppato reti di audience specializzate, tra cui un pubblico di viaggiatori (22.000) e un pubblico di appassionati di sport (25.000). L'azienda ha istituito un team di vendita interno nelle principali città, tra cui Denver, Los Angeles, New York e Chicago, per supportare questa crescita.
Velocity Media ha anunciado una asociación exclusiva de ventas de medios con Loop Media Inc. (OTC: LPTV), expandiendo su red de publicidad digital out-of-home (DOOH) a más de 50,000 lugares. El acuerdo agrega aproximadamente 10,000 lugares de Loop Media, incluidos bares, tiendas minoristas, salones y edificios de oficinas a la red de Velocity, duplicando efectivamente su escala en el último año.
La red ampliada ahora incluye 22,000 bares y restaurantes, 9,000 ubicaciones de atención médica, 5,000 minoristas independientes y 6,000 supermercados. Velocity ha desarrollado redes de audiencia especializadas, incluyendo una audiencia de viajeros (22,000) y una audiencia de aficionados al deporte (25,000). La empresa ha establecido un equipo de ventas interno en ciudades importantes como Denver, Los Ángeles, Nueva York y Chicago para apoyar este crecimiento.
Velocity Media는 Loop Media Inc. (OTC: LPTV)와 독점적인 미디어 판매 파트너십을 발표하며, 디지털 옥외 광고(DOOH) 네트워크를 50,000개 이상의 장소로 확대했습니다. 이번 계약으로 약 10,000개의 Loop Media 장소가 추가되어, 바, 소매점, 미용실 및 사무실 건물이 Velocity의 네트워크에 포함되어 지난 1년간 규모가 두 배로 늘어났습니다.
확대된 네트워크에는 이제 22,000개의 바와 레스토랑, 9,000개의 의료 장소, 5,000개의 독립 소매업체 및 6,000개의 식료품점이 포함됩니다. Velocity는 여행자 청중(22,000명)과 스포츠 팬 청중(25,000명) 등 전문화된 청중 네트워크를 개발했습니다. 회사는 덴버, 로스앤젤레스, 뉴욕, 시카고 등 주요 도시에 내부 영업 팀을 구성하여 이러한 성장을 지원하고 있습니다.
Velocity Media a annoncé un partenariat exclusif de vente de médias avec Loop Media Inc. (OTC: LPTV), élargissant son réseau de publicité numérique hors domicile (DOOH) à plus de 50 000 lieux. L'accord ajoute environ 10 000 lieux de Loop Media, y compris des bars, des magasins de détail, des salons et des immeubles de bureaux au réseau de Velocity, doublant ainsi effectivement son échelle au cours de l'année passée.
Le réseau élargi comprend désormais 22 000 bars et restaurants, 9 000 sites de santé, 5 000 détaillants indépendants et 6 000 supermarchés. Velocity a développé des réseaux d'audience spécialisés, y compris un public de voyageurs (22 000) et un public de fans de sport (25 000). L'entreprise a établi une équipe de vente interne dans des grandes villes comme Denver, Los Angeles, New York et Chicago pour soutenir cette croissance.
Velocity Media hat eine exklusive Medienvertriebs-Partnerschaft mit Loop Media Inc. (OTC: LPTV) angekündigt und erweitert damit ihr digitales Außenwerbungsnetzwerk (DOOH) auf über 50.000 Standorte. Die Vereinbarung fügt etwa 10.000 Loop Media Standorte hinzu, darunter Bars, Einzelhandelsgeschäfte, Salons und Bürogebäude, und verdoppelt damit effektiv ihre Reichweite im vergangenen Jahr.
Das erweiterte Netzwerk umfasst nun 22.000 Bars und Restaurants, 9.000 Gesundheitsstandorte, 5.000 unabhängige Einzelhändler und 6.000 Lebensmittelgeschäfte. Velocity hat spezialisierte Zielgruppen-Netzwerke entwickelt, darunter ein Reisepublikum (22.000) und ein Sportfan-Publikum (25.000). Das Unternehmen hat ein internes Vertriebsteam in großen Städten wie Denver, Los Angeles, New York und Chicago eingerichtet, um dieses Wachstum zu unterstützen.
- Partnership adds 10,000 new venues to Velocity's network
- Network expansion doubles scale in past year to 50,000 venues
- Diversification across multiple venue types strengthens audience reach
- Exclusive media sales partnership provides new revenue stream
- None.
Loop Media is the Latest to Join the Network With 10,000 Venues
Velocity Media Network digital out-of-home (DOOH) Now Surpass 50,000 Venues
Loop Media, a leading multichannel and DOOH platform, specializes in streaming curated music videos, sports highlights, news, premium entertainment channels, and digital signage solutions for businesses. Loop Media's venues include a diverse array of consumer-facing locations such as bars, independent retail stores, salons, point-of-care offices, recreational and entertainment centers, and office buildings. With this partnership, Velocity Media has expanded its ad sales network to over 50,000 venues, doubling its scale in the past year.
Jon Niermann, founder of Loop Media, emphasized the value of Velocity's investment in DOOH and its impact on Loop Media's growth, stating:
"Velocity has made a real commitment to the DOOH space, investing in sellers, increasing scale, and enhancing audience strategies to broaden opportunities for buyers to include DOOH media as an essential part of omnichannel campaigns. We are enthusiastic about the growth they can bring to Loop in 2025 and beyond."
The Loop Media collaboration enhances Velocity's depth and breadth across venue types and formats, strengthening audience-buying capabilities for brands and agencies. Among its 50,000 venues, Velocity expands its scale in key verticals such as bars and restaurants (22,000), healthcare (9,000), independent retailers (5,000), and grocery (6,000). The network's growth enables Velocity to build larger, more robust campaigns that span multiple venues, delivering core and custom audiences for clients. Velocity has focused on building high-indexing audience networks, including the valued traveler audience (22,000) and sports fan audience (25,000). Velocity's expanded scale follows its decision to establish an internal sales team with sellers based in
Joe Ross, Chief Commercial Officer of Velocity Media, highlighted the company's efforts and goals in expanding its network:
"We have been working hard to aggregate more scale to our network, facilitating the process for brands and agencies to plan and buy audiences on a direct basis across multiple DOOH venue types. We are excited to add Loop Media to our network as they strengthen our offering and the additional short-form video and programming format. It is a dynamic time within DOOH, and we look forward to bringing more scale and continuing to be a single source option for direct DOOH audiences buying to complement programmatic buying."
This partnership with Loop Media marks a significant milestone in Velocity's mission to expand its Media Solutions offerings. By incorporating Loop Media's extensive place-based network, Velocity enhances its ability to deliver targeted, high-impact advertising campaigns across diverse venues. This collaboration exemplifies Velocity's dedication to providing innovative and effective DOOH solutions, ensuring brands connect with their audiences in meaningful and engaging ways.
About Velocity
Velocity, A Managed Solutions Company, is a technology-managed solutions provider specializing in voice, data, and connectivity services. With 24/7/365
Velocity Media Network, a division of Velocity, is a leading digital out-of-home (DOOH) media company offering a nationwide advertising network that connects brands with consumers through high-impact digital signage. Our network spans retail, hospitality, entertainment, and high-traffic venues, engaging audiences where they work, shop, dine, and travel. We provide a vast inventory of digital screens, including menu boards, panels, storyboards, and standees, delivering dynamic, real-time messaging at key consumer touchpoints.
With end-to-end solutions, we handle hardware provisioning, software integration, installation, content management, technical support, and media sales. Our advertising capabilities include programmatic and direct media buying, OOH and digital sales, and mobile media amplification. Backed by Velocity's IT and managed services expertise, we deliver seamless, data-driven advertising experiences with real-time content management, dynamic targeting, and measurement to help brands maximize visibility and engagement through a scalable DOOH ecosystem. For more information, visit www.velocitymsc.com.
About Loop Media, Inc.
Loop Media, Inc. is a digital out-of-home streaming TV network for businesses, providing premium music videos, news, sports, lifestyle, and entertainment channels through its Loop® TV service. Loop Media is the leading company in the
Loop Media's non-music channels cover a wide variety of lifestyle and entertainment genres, such as sports highlights, lifestyle and travel videos, viral videos, and more. Loop Media's streaming services generate revenue from programmatic and direct advertising, and subscriptions. To learn more about Loop Media, please visit Loop.tv.
Media Contact
Sarah Sandoval Chambers
Head of Corporate Communications
Velocity, A Managed Solutions Company
communications@velocitymsc.com
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SOURCE Velocity, A Managed Solutions Company
FAQ
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