Wrangler® Teams Up with Adult Swim’s Popular Adult Animation Series Rick and Morty for a Second Collection

Rhea-AI Summary

Wrangler has unveiled a new collection in collaboration with Adult Swim's 'Rick and Morty,' featuring four original designs. The Wrangler x Rick and Morty Collection launches exclusively on Wrangler.com, coinciding with the Adult Swim Festival on November 12-13, 2021. Following the success of last year's sold-out collection, which garnered various awards, the new items range from $59 to $79. Wrangler is celebrating 75 years in business, hinting at more exciting partnerships in the future.

Positive

• The new collection follows the successful launch of the previous 'Wrangler x Rick and Morty' collection that sold out twice.
• The original collection won multiple awards, indicating strong brand engagement and marketing effectiveness.
• Collaboration with a popular franchise like 'Rick and Morty' may enhance Wrangler's visibility and consumer interest during the holiday season.

Negative

• None.

Building off the success of last year’s Wrangler x Rick and Morty Collection that sold out twice, the new assortment hits just in time for the holiday season

GREENSBORO, N.C.--(BUSINESS WIRE)-- Global denim icon Wrangler® today announced its latest collaboration with Adult Swim’s Emmy award-winning series “Rick and Morty”, in partnership with Warner Bros. Consumer Products. The new Wrangler x Rick and Morty Collection will include designs that have never been seen before in this multiverse. Similar to the first collection, which launched in late 2020, this collaboration is available exclusively on Wrangler.com in anticipation of the annual Adult Swim Festival, streaming November 12-13, 2021, on Adult Swim’s YouTube channel.

The full Wrangler x Rick and Morty collection includes four original designs: two 100% cotton french terry crew neck sweatshirts, a 100% cotton french terry hoodie sweatshirt, and a denim jacket with custom artwork lasered on the back. (Photo: Business Wire)

“Rick and Morty” has truly permeated the cultural Zeitgeist with celebrity and pop culture fans alike. In 2020, Wrangler launched its inaugural collection with “Rick and Morty,” which sold out twice. The campaign surrounding the original Wrangler x Rick and Morty Collection recently won Adweek’s Media Plan of the Year Award for Best Use of Experiential through creative elements such as a laser-etched jacket and existential-focused activations during last year’s Adult Swim Festival. In tandem, the Wrangler x Rick and Morty Collection achieved an Honorable Mention — Marketing for Business, Consumer Products/Services in the 2021 Silver InSpire Awards and the Award of Excellence — Media Relations in the 2021 Bronze InSpire Awards.

“With the success of the initial collection, we welcomed the chance to partner again with the Wrangler brand and its global fan base. These Ricktastic custom designs can be worn for ages,'' said Tricia Melton, chief marketing officer of Warner Bros. Kids, Young Adults and Classics. “Merging Adult Swim’s hit series with a timeless brand like Wrangler is a great opportunity to bring something extra to our fans that’s authentic to the show.”

The full Wrangler x Rick and Morty collection includes four original designs: two 100% cotton french terry crew neck sweatshirts, a 100% cotton french terry hoodie sweatshirt, and a denim jacket with custom artwork lasered on the back.

“As an iconic heritage brand, Wrangler has a strong history in pop culture, and we love to embrace opportunities to reach new fans when we’re naturally integrated, including Adult Swim’s ‘Rick and Morty’ and the organic mention of Wrangler denim being indestructible by the NX-5 Planet Remover in the show’s season 4 finale,” said Holly Wheeler, vice president of global brand marketing at Wrangler. “Entering into our 75th anniversary celebration, we’ll be sharing even more exciting partnerships that will blend our western roots with modern culture, revealing where the brand is heading for the next 75 years.”

The Wrangler x Rick and Morty Collection is available on Wrangler.com with four unique pieces. Prices range from $59 to $79.

Seasons 1-4 of “Rick and Morty” are available to stream now on HBO Max.

About Wrangler®

Wrangler®, of Kontoor Brands (NYSE: KTB), has been an icon in authentic American style for more than 70 years. With a rich legacy rooted in the Western lifestyle, Wrangler is committed to offering superior quality and timeless design. Its collections for men, women, and children look and feel great, inspiring all those who wear them to be strong and ready for everyday life. Wrangler is available in retail stores worldwide, including flagship stores in Denver and Dallas, department stores, mass-market retailers, specialty shops, top western outfitters, and online. For more information, visit Wrangler.com.

About Adult Swim

Adult Swim (AdultSwim.com), launched in 2001, is WarnerMedia’s #1 brand for young adults offering original and acquired animated and live-action series. Airing nightly from 8 p.m. to 6 a.m. (ET/PT) on its linear channel, and also available through HBO Max, Adult Swim is basic cable's #1 network with persons 18-34 and 18-49, and is seen in 94 million U.S. homes, reaching over 40 million viewers via HBO Max.

About Warner Bros. Consumer Products

Warner Bros. Consumer Products (WBCP), a WarnerMedia Company, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, Wizarding World, Looney Tunes, Hanna-Barbera, HBO, Cartoon Network and Adult Swim. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211026005187/en/

Morgan Lang

919-277-1144

mlang@fwv-us.com

Source: Wrangler

FAQ

What is the price range for the Wrangler x Rick and Morty Collection?

The prices for the new collection range from $59 to $79.

When will the Wrangler x Rick and Morty Collection be available?

The collection is available now exclusively on Wrangler.com.

What does the Wrangler x Rick and Morty Collection include?

It includes two crew neck sweatshirts, a hoodie sweatshirt, and a denim jacket with custom artwork.

What event coincides with the launch of the Wrangler x Rick and Morty Collection?

The launch coincides with the Adult Swim Festival streaming on November 12-13, 2021.

How many designs are featured in the Wrangler x Rick and Morty Collection?

The collection features four original designs.