Lee® Launches New Handbags Line on Social and Ecommerce Platforms for Holiday Shopping

Rhea-AI Summary

Lee has launched a new line of handbags and totes manufactured by Montana West, marking its first entry into TikTok Shop. The collection features three designs made with denim and vegan leather, priced between $30 and $48. The line includes a Vegan Leather Top Handle Tote, Denim Canvas Wide Tote, and Denim Canvas Mini Tote/Crossbody, all featuring Lee's iconic logo. Available on Lee.com, MontanaWest.com, TikTok Shop, and Amazon, the collection aims to complement Lee's denim offerings and capitalize on the trending denim bag market for the holiday shopping season.

Positive

• Product line expansion into accessories market
• New sales channel expansion through TikTok Shop
• Strategic timing for holiday shopping season
• Competitive price point positioning ($30-$48)

Negative

• None.

Insights

Market Research Analyst

The launch of Lee's handbag line represents a strategic expansion into accessories, targeting their existing female customer base during the important holiday shopping season. The $30 to $48 price point positions these products in the affordable luxury segment, potentially driving incremental revenue. While the partnership with Montana West and multi-channel distribution strategy (including TikTok Shop, Amazon and direct-to-consumer) shows modern retail adaptation, the collection size and modest price points suggest this initiative will likely have minimal impact on KTB's overall financial performance. The move into accessories aligns with current market trends but represents a small-scale product extension rather than a significant business transformation.

GREENSBORO, N.C.--(BUSINESS WIRE)-- Just in time for early holiday shopping, Lee® announces a curated line of handbags and totes that pay homage to the brand’s denim heritage. Made under license by the manufacturer Montana West, the bags are available via Tiktok Shop, a first for the brand, as well as online retail sites.

Lee® Launches New Handbags Line for Holiday Shopping. (Photo: Business Wire)

Made with durable materials like denim and vegan leather, each bag showcases Lee’s iconic logo on a classic tote design. This collection embraces the trend of denim bags, which have become increasingly popular in recent seasons, making it a great holiday gift for your favorite denim devotee.

“Lee has a loyal female customer and we are excited to offer her pieces that complement the jeans she already loves,” said Jimmy Shafer, Senior Vice-President, Lee. “Montana West understands how to authentically interpret a brand’s style in their designs. They have a robust following on social media and we’re excited to introduce this bag to their fans.”

The three-piece collection is highlighted below.

• Lee Vegan Leather Top Handle/Chain Strap Wide Tote – Made with PU Leather, this bag features an embossed Lee logo on the front, and Lee logo applique on the side. It includes two inside pockets, one zippered, one open, and has a top zipper closure. The round top handle and longer chain and leather strap offer carrying options. Measures 18”x5”x12”
• Lee Denim Canvas Top Handle/Chain Strap Wide Tote – Available in a light or dark indigo denim canvas with contrasting vegan leather trim, this bag features a white Lee logo on the font and a logo applique on the side. It includes two inside pockets, one zippered, one opened, and has a top zipper closure. The round top handle and longer chain strap offer two ways to carry. Measures 18”x5”x12”
• Lee Denim Canvas Mini Tote/Crossbody – A small tote bag made from a denim canvas fabric that you can carry two ways. The contrasting vegan leather handles and detachable crossbody strap. Available in a light or dark indigo denim, this tote has a printed Lee logo on the front and a side Lee logo applique. It also includes two interior pockets, one zippered and one opened, and closes via a top zipper enclosure. Measuring at 10" X 4" X 7"

Price range is $30 to $48 based on size. The collection is available on Lee.com and on MontanaWest.com, as well as via Montana West’s Tiktok shop and Amazon site. For more information, please visit: www.lee.com/shop/gifts-gifts-for-women.

About Lee®

Lee®, a Kontoor Brands (NYSE: KTB) brand, has been a pioneer in purposefully designed denim and casual apparel for more than 130 years. As an iconic American brand, Lee’s heritage is filled with fashion firsts marked by innovative fits, era-defining silhouettes, and legendary details in styles for men, women, and boys. Lee’s youthful energy, unrelenting optimism and fearless confidence have created generations of brand loyalists across the globe. For more information, visit www.lee.com.

About Montana West

Montana-West.com is a distinguished name in the fashion industry, known for its stylish, high-quality Western-inspired purses, serving tens of millions of customers worldwide. Merging traditional Western aesthetics with modern design, our award-winning collection offers durability and style at competitive prices. Featured across various platforms and embodying the spirit of the Wild Wild West, our products celebrate the individualism and strength of the modern cowgirl. Montana West handbags are designed for those ready to "Ride and Shine"; an essential must have for any modern independent women.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241101802945/en/

lee@scenariopr.com

Source: Lee

FAQ

What is the price range of Lee's new handbag collection (KTB)?

The new Lee handbag collection is priced between $30 to $48 based on size.

Where can I buy the new Lee handbag collection (KTB)?

The collection is available on Lee.com, MontanaWest.com, Montana West's TikTok shop, and Amazon.

What types of bags are included in Lee's new handbag collection (KTB)?

The collection includes three styles: Vegan Leather Top Handle/Chain Strap Wide Tote, Denim Canvas Top Handle/Chain Strap Wide Tote, and Denim Canvas Mini Tote/Crossbody.

Who is manufacturing Lee's new handbag collection (KTB)?

The handbag collection is manufactured under license by Montana West.