Grit and Glamour Meet Fierce and Fabulous: Wrangler® X Lainey Wilson Unites Two Western Icons
Wrangler has launched its first apparel collaboration with Grammy-winning country superstar Lainey Wilson for Fall Winter '24. The collection blends Wilson's creative energy with Wrangler's Western heritage, offering a mix of contemporary cowgirl style. Key pieces include:
- Wilson's signature bell bottom jeans with patchwork and embellishments
- Trucker jackets and flares in 'storyteller' denim with illustrations from Wilson's life
- A striped 'Rodeo Ben' sherpa coat inspired by Wrangler's archives
- Western shirts with unique prints and details
- A new 'boot hugger' jeans fit
The collection also features personal touches like Wilson's family farm name and song references. Some items are available in girls' sizes. Prices range from $40 to $150, available on Wrangler.com and select retailers.
Wrangler ha lanciato la sua prima collaborazione nel settore dell'abbigliamento con Lainey Wilson, superstar della country vincitrice di un Grammy, per l'autunno-inverno '24. La collezione fonde l'energia creativa di Wilson con il patrimonio occidentale di Wrangler, offrendo un mix di stile cowgirl contemporaneo. I pezzi chiave includono:
- I famosi jeans a zampa d'elefante di Wilson con lavorazioni a ricamo e applicazioni
- Giacche trucker e pantaloni a palazzo in denim 'storyteller' con illustrazioni dalla vita di Wilson
- Un cappotto sherpa a strisce 'Rodeo Ben' ispirato agli archivi di Wrangler
- Camicie western con stampe uniche e dettagli particolari
- Un nuovo modello di jeans 'boot hugger'
La collezione presenta anche tocchi personali come il nome della fattoria di Wilson e riferimenti alle sue canzoni. Alcuni articoli sono disponibili in taglie per ragazze. I prezzi variano da $40 a $150 e sono disponibili su Wrangler.com e presso rivenditori selezionati.
Wrangler ha lanzado su primera colaboración en indumentaria con Lainey Wilson, superestrella de country ganadora de un Grammy, para el otoño-invierno '24. La colección combina la energía creativa de Wilson con la herencia occidental de Wrangler, ofreciendo una mezcla de estilo contemporáneo de vaquera. Las piezas clave incluyen:
- Los característicos jeans de campana de Wilson con parches y embellimientos
- Chaquetas trucker y pantalones acampanados en denim 'storyteller' con ilustraciones de la vida de Wilson
- Un abrigo sherpa a rayas 'Rodeo Ben' inspirado en los archivos de Wrangler
- Camisas western con impresiones y detalles únicos
- Un nuevo ajuste de jeans 'boot hugger'
La colección también presenta toques personales como el nombre de la granja familiar de Wilson y referencias a sus canciones. Algunos artículos están disponibles en tallas para niñas. Los precios varían de $40 a $150 y están disponibles en Wrangler.com y en minoristas seleccionados.
Wrangler는 그래미 수상 경력의 컨트리 슈퍼스타 라인니 윌슨과 함께 2024년 가을 겨울을 위한 첫 의류 컬렉션을 출시했습니다. 이 컬렉션은 윌슨의 창의적인 에너지를 Wrangler의 서부 유산과 결합하여 현대적인 카우걸 스타일의 믹스를 제공합니다. 주요 아이템은 다음과 같습니다:
- 윌슨의 시그니처 벨 바텀 진은 패치워크와 장식이 특징입니다.
- 윌슨의 삶에서 영감을 받은 일러스트가 들어간 '스토리텔러' 청바지와 트러커 자켓
- Wrangler 아카이브에서 영감을 받은 스트라이프 '로데오 벤' 셔파 코트
- 독특한 프린트와 디테일이 있는 웨스턴 셔츠
- 새로운 '부츠 헉커' 진 핏
컬렉션은 또한 윌슨의 가족 농장 이름과 노래 참고 사항과 같은 개인적인 터치를 제공합니다. 일부 아이템은 여아 사이즈로 제공됩니다. 가격은 $40에서 $150까지 다양하며, Wrangler.com 및 선택된 소매점에서 구매할 수 있습니다.
Wrangler a lancé sa première collaboration en matière d'habillement avec Lainey Wilson, superstar country récompensée par un Grammy, pour l'automne-hiver '24. La collection allie l'énergie créative de Wilson à l'héritage western de Wrangler, offrant un mélange de style de cowgirl contemporain. Les pièces maîtresses incluent :
- Les jeans à pattes d'éléphant signatures de Wilson avec patchwork et embellissements
- Des vestes trucker et des pantalons évasés en denim 'storyteller' avec des illustrations de la vie de Wilson
- Un manteau sherpa rayé 'Rodeo Ben' inspiré des archives de Wrangler
- Des chemises western avec des imprimés uniques et des détails distinctifs
- Une nouvelle coupe de jeans 'boot hugger'
La collection présente également des touches personnelles telles que le nom de la ferme familiale de Wilson et des références à ses chansons. Certains articles sont disponibles en tailles filles. Les prix varient de 40 $ à 150 $, disponibles sur Wrangler.com et chez des détaillants sélectionnés.
Wrangler hat seine erste Bekleidungskooperation mit Grammy-prämierten Country- Superstar Lainey Wilson für die Herbst-Winter-Saison '24 gestartet. Die Kollektion vereint Wilsons kreative Energie mit der westlichen Tradition von Wrangler und bietet eine Mischung aus modernem Cowgirl-Stil. Zu den wichtigsten Teilen gehören:
- Wilsons charakteristische Boot-Cut-Jeans mit Patchwork und Verzierungen
- Truckerjacken und weit geschnittene Hosen aus 'Storyteller'-Denim mit Illustrationen aus Wilsons Leben
- Ein gestreifter 'Rodeo Ben'-Sherpa-Mantel, inspiriert von Wranglers Archiven
- Westliche Hemden mit einzigartigen Drucken und Details
- Eine neue Passform von 'Boot Hugger'-Jeans
Die Kollektion enthält auch persönliche Akzente wie den Namen von Wilsons Familienfarm und Songreferenzen. Einige Artikel sind in Mädchen-Größen erhältlich. Die Preise liegen zwischen $40 und $150, erhältlich auf Wrangler.com und in ausgewählten Einzelhandelsgeschäften.
- Partnership with Grammy-winning artist Lainey Wilson potentially increases brand visibility and appeal
- Expansion into contemporary Western-inspired fashion may attract new customer segments
- Introduction of new product lines and designs could drive sales growth
- Inclusion of girls' sizes expands the target market to younger consumers
- None.
The Grammy award-winning country superstar launches her first collection with Wrangler for Fall Winter ‘24
Next-generation country icon Lainey Wilson’s creative energy saddles up with Wrangler’s Western heritage to bring consumers a joyful patchwork of contemporary cowgirl style. (Photo: Business Wire)
“Like the lyrics of my songs, these clothes tell my story, with a little bit of grit and a little bit of grace,” said Lainey Wilson. “I think my fans will instantly recognize my personality woven throughout the collection. It’s such a special way to be connected to the people who bring me joy and strength. And when girls and women step into these Wranglers, I want them to feel powerful, like they can do anything they set their minds to. Wrangler has always been a part of my life’s story, and I want my fans who wear these clothes to find their story within mine.”
Riding high in a year that saw the acclaimed multi-platinum singer-songwriter win the Grammy award for best country album, Wilson is celebrated for reinterpreting the music genre, honoring its rich culture, and fusing a retro sound with her modern take. The Wrangler x Lainey Wilson Collection takes that spirit and distills it into fashion form – heritage pieces, vintage vibes and modern feminine silhouettes all come together to celebrate and redefine the Western aesthetic.
“This collection offers a powerful blend of contemporary style and classic Western influences,” said Vivian Rivetti, vice president of design – Wrangler. “We worked hand-in-hand with Lainey on every element of this collection, from the curve-hugging silhouettes to the luxurious embellishments, Lainey’s iconic style and the strength she brings to the stage is reflected in each piece.”
Showstopping pieces include Wilson’s signature bell bottom jeans, elevated with statement patchwork, bold stripes and flock embellishments. Trucker jackets and flares come in printed “storyteller” denim, with illustrations based on details from Wilson’s life, from her childhood spent on her family's
A bright striped “Rodeo Ben” sherpa coat is inspired by an original from the archives by historic Wrangler designer Ben Lichtenstein. Shirts with classic Western silhouettes are given a Lainey Wilson spin, including rainbow and Checotah-inspired prints, fringing and turquoise snap details. A new boot hugger jeans fit is introduced, bringing a more streamlined version of the bootcut.
Fans will spot intimate details, including Wilson’s family farm name and the significance of the number nine – the age at which she wrote her first song – on tees, as well as track titles on prints and Wilson’s “thank ya friend!” phrase embroidered on sweatshirts.
Several pieces, including printed tees and storyteller trucker jackets and flares are available in girls’ sizes, sharing the Lainey Wilson look with the next generation of rising stars.
The creative for the campaign was shot on location by renowned photographer Zoey Grossman. The Wrangler x Lainey Wilson Collection personifies the fearless energy Wrangler brings to the female consumer.
Wrangler x Lainey Wilson is available online at Wrangler.com, as well as in select retailers nationwide. Prices range from
About Wrangler
Wrangler®, of Kontoor Brands (NYSE: KTB), has been an icon in authentic American style for over 77 years. With a rich legacy rooted in the Western lifestyle, Wrangler is committed to offering superior quality and timeless design. Its collections for men, women, and children look and feel great, inspiring all those who wear them to be strong and ready for everyday life. Wrangler is available in retail stores worldwide, including flagship stores in
About Lainey Wilson
As the reigning CMA and ACM Entertainer of the Year, country music trailblazer Lainey Wilson has captured the hearts of music fans, the excitement of the industry and the recognition of her peers while keeping her boots firmly planted on the ground.
Following her Grammy® win for Best Country Album with Bell Bottom Country earlier this year, Wilson released her highly anticipated follow-up album, WHIRLWIND, on August 23. Hailed by The Tennessean as “the best release of her career,” Whirlwind debuted at #8 on the all-genre Billboard 200 chart, marking Wilson’s first top 10 entry. The album provides a daringly honest exploration of Wilson’s life and journey around the globe, and features fan-favorite tracks, “Hang Tight Honey”—her fastest climbing single to date—and the anthemic “4x4xU.”
Produced by collaborator Jay Joyce at his studio in
The prolific, sought-after songwriter has scored seven No. 1 hits including “Watermelon Moonshine,” and the 2x PLATINUM Certified “Heart Like A Truck” in addition to award-winning collaborations with Cole Swindell (“Never Say Never”), Jelly Roll (“Save Me”), and HARDY (“wait in the truck”).
Wilson has become a triple threat within entertainment as singer, songwriter and actor, making her acting debut in season 5 of Paramount’s hit series Yellowstone, Wilson will be returning for its final season to air later this year. Earlier this year, Wilson was inducted into The Grand Ole Opry by Garth Brooks and Trisha Yearwood, and recently wrote “Out of
Beyond her artistry, Wilson’s on-stage performances triumph from sold-out shows across America,
View source version on businesswire.com: https://www.businesswire.com/news/home/20240925118643/en/
For Press Inquiries, please contact:
Wrangler Media Contact:
wranglerpress@fwv-us.com
Lainey Wilson Media Contact:
Carla Sacks
pr@laineywilson.com
Source: Wrangler
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