A New Lee® and Alpha Industries Collaboration Takes Flight
Lee and Alpha Industries have launched a new global collaboration featuring an eight-piece capsule collection that combines military-inspired designs with heritage workwear. The collection includes iconic pieces like Alpha's MA-1 Bomber Jacket and Lee Rider™ denim jacket, reimagined with contemporary elements and indigo denim details.
The collection, priced from $60 to $310, is available in Lee and Alpha owned retail stores and websites in the US and select Asian markets. The collaboration celebrates both brands' American heritage and workwear roots while offering modern interpretations of classic designs.
Lee e Alpha Industries hanno lanciato una nuova collaborazione globale che presenta una collezione in edizione limitata composta da otto pezzi, combinando design ispirati al militare con l'abbigliamento da lavoro tradizionale. La collezione include pezzi iconici come la giacca bomber MA-1 di Alpha e la giacca in denim Lee Rider™, reinterpretati con elementi contemporanei e dettagli in denim indaco.
La collezione, con prezzi che vanno da $60 a $310, è disponibile negli store al dettaglio di Lee e Alpha e sui loro siti web negli Stati Uniti e in alcuni mercati asiatici selezionati. La collaborazione celebra il patrimonio americano di entrambi i marchi e le loro radici nell'abbigliamento da lavoro, offrendo interpretazioni moderne di design classici.
Lee y Alpha Industries han lanzado una nueva colaboración global que presenta una colección cápsula de ocho piezas que combina diseños de inspiración militar con ropa de trabajo tradicional. La colección incluye piezas icónicas como la chaqueta bomber MA-1 de Alpha y la chaqueta de denim Lee Rider™, reinterpretadas con elementos contemporáneos y detalles en denim índigo.
La colección, con precios que van desde $60 hasta $310, está disponible en las tiendas y sitios web de Lee y Alpha en los EE. UU. y en ciertos mercados asiáticos seleccionados. La colaboración celebra el patrimonio estadounidense de ambas marcas y sus raíces en la ropa de trabajo, ofreciendo interpretaciones modernas de diseños clásicos.
리와 알파 인더스트리는 밀리터리 영감을 받은 디자인과 전통적인 워크웨어를 결합한 8종의 캡슐 컬렉션을 특징으로 하는 새로운 글로벌 협업을 발표했습니다. 이 컬렉션에는 알파의 MA-1 봄버 재킷과 리 라이더™ 데님 재킷과 같은 아이코닉한 아이템이 현대적인 요소와 인디고 데님 디테일로 재구성되어 포함되어 있습니다.
가격은 $60에서 $310까지로, 미국 내 리와 알파 매장 및 웹사이트와 일부 선택된 아시아 시장에서 구매할 수 있습니다. 이번 협업은 두 브랜드의 미국 유산과 워크웨어 뿌리를 기념하며, 클래식 디자인의 현대적인 해석을 제공합니다.
Lee et Alpha Industries ont lancé une nouvelle collaboration mondiale avec une collection capsule de huit pièces combinant des designs inspirés de l'armée et des vêtements de travail traditionnels. La collection comprend des pièces iconiques telles que la veste bomber MA-1 d'Alpha et la veste en denim Lee Rider™, réimaginées avec des éléments contemporains et des détails en denim indigo.
La collection, dont les prix varient de 60 $ à 310 $, est disponible dans les magasins et sur les sites web de Lee et Alpha aux États-Unis et sur certains marchés asiatiques sélectionnés. La collaboration célèbre l'héritage américain des deux marques et leurs racines dans le vêtement de travail tout en offrant des interprétations modernes de designs classiques.
Lee und Alpha Industries haben eine neue globale Zusammenarbeit gestartet, die eine achtteilige Kapselkollektion umfasst, die militärisch inspirierte Designs mit traditioneller Arbeitskleidung verbindet. Die Kollektion enthält ikonische Stücke wie die MA-1 Bomberjacke von Alpha und die Lee Rider™ Denimjacke, die mit zeitgenössischen Elementen und indigo Denim-Details neu interpretiert wurden.
Die Kollektion, die von $60 bis $310 kostet, ist in Lee- und Alpha-eigenen Einzelhandelsgeschäften und auf Webseiten in den USA sowie in ausgewählten asiatischen Märkten erhältlich. Die Zusammenarbeit feiert das amerikanische Erbe beider Marken und ihre Wurzeln in der Arbeitskleidung und bietet moderne Interpretationen klassischer Designs.
- New product line expansion through strategic collaboration
- Price points ranging from $60 to $310 targeting diverse consumer segments
- Multi-channel distribution through owned retail stores and websites
- Geographic expansion into US and Asian markets
- None.
Insights
This collaboration between Lee and Alpha Industries represents a strategic move in the premium casual wear segment, but its immediate financial impact appears The collection's price range of
Limited Edition Capsule Showcases Brands’ Most Iconic Workwear Styles
Lee® and Alpha Industries Launch Capsule Collection of Iconic Workwear Styles. (Photo: ©Lee ©Alpha Industries)
This men’s collection showcases pieces like Alpha’s renowned MA-1 Bomber Jacket, now 60 years old, the Lee Rider™ denim jacket, and a unique take on the flight suit inspired by Lee founder H.D. Lee’s original design. The capsule draws on each brand’s authentic heritage while offering a modern twist on timeless style.
“The shared history of Lee and Alpha as American brands has created a unique offering that we’re really excited to unveil,” said Joe Broyles, global vice-president of collaborations, Lee. “The craftsmanship and details in each piece show why workwear and military styles continue to command attention in the world of fashion.”
“This collaboration represents the unique intersection of military style and denim, a pairing with deep roots in American culture,” said Matthew Pantoja, Chief Brand Officer at Alpha Industries. “Together with Lee, we’re celebrating our shared history as American brands with authentic legacies, telling a story through each piece that resonates with those who value style and durability. This collection brings our heritage forward, crafting timeless designs for today.”
The Alpha x Lee collection highlights:
- Alpha x Lee® Reversible MA-1 Bomber Jacket – The newest iteration of Alpha’s revered bomber jacket. Worn by US military for decades, now made for denim lovers everywhere. One side is a solid dark indigo denim while the reverse is an indigo stripe that pays homage to Lee’s heritage.
- Alpha x Lee® Reversible Rider Jacket – One side is the timeless Lee Rider denim jacket; the other is a sleek flight jacket style in olive green nylon, complete with removable patches.
- Alpha x Lee® Quilted Jacket – A quilted olive-green nylon jacket with workwear pockets and denim trim blends the best of both worlds.
- Alpha x Lee® Flight Suit – Inspired by an original design by Lee’s founder 100+ years ago, made for today. Crafted from a lightweight ripstop cotton with numerous details, pockets, and removable patches.
- Alpha x Lee® Convertible Cargo Pant – Made from lightweight ripstop cotton featuring nylon cargo pockets and converts easily into cargo shorts.
- Alpha x Lee® Snow Pant – Versatile for any climate, these loose-fitting pants have multiple pockets and can be rolled to just below the knee.
- Alpha x Lee® ACU Pant – Inspired by traditional military wear, this pant is made for daily comfort.
- Alpha x Lee® Alpha Anorak – Loose fitting, this lightweight quarter-zip anorak features multiple pockets and is made for layering.
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Alpha x Lee® Loose Fit Tee – Made from
100% cotton, it’s the perfect top to complement your favorite Alpha x Lee pant.
The Alpha x Lee capsule is available on Lee and Alpha owned retail stores and websites in the US as well as in select
About Lee®
Lee®, a Kontoor Brands (NYSE: KTB) brand, has been a pioneer in purposefully designed denim and casual apparel for more than 130 years. As an iconic American brand, Lee’s heritage is filled with fashion firsts marked by innovative fits, era-defining silhouettes, and legendary details in styles for men, women, and boys. Lee’s youthful energy, unrelenting optimism and fearless confidence have created generations of brand loyalists across the globe. For more information, visit www.lee.com.
About Alpha
In 1959, Alpha Industries was commissioned by the Department of Defense to design and manufacture high-performance outerwear for the
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Source: Lee
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